2027 Negotiating Venues 
SmartMeetings
JULY 30, 2024
They have the power to negotiate multiple concessions. For example: If you’re negotiating a contract in 2024 for a 2027 meeting, lock in menu pricing based on current prices. For example: If you’re negotiating a contract in 2024 for a 2027 meeting, lock in menu pricing based on current prices.
MPI
OCTOBER 14, 2024
The market is shifting overall, with the sales of Guinness Zero projected to surpass the brand’s regular alcohol sales by 2027, he said, and major liquor companies investing in the non-alcoholic options. This can also serve as an immediate conversion starter as the venue realizes how much they’re missing out.
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