Brand USA Focus on MICE and Special Events Could Expand Annual Global Travel Beyond 90 Million in the Future
Smart Meetings
JANUARY 10, 2025
as the ultimate destination for leisure, business events, and cultural experiences, he concluded. Ferguson plans to prioritize a greater focus on the MICE market and special events, as well as marketing to areas of the world that the agency hasnt traditionally focused on. From a branding perspective, were positioning the U.S.
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