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Are Your Events Evolving for Gen Z? Top Findings from Freeman’s 2024 Event Organizer Trends Report

Event Marketer

But according to new research from Freeman, released October 8 at IMEX, the event industry is not evolving fast enough to meet the needs of the next generation event goer. By 2030, Gen Z will account for 35 percent of the workforce, right behind Millennials (40 percent) and overtaking Gen X (20 percent) and Boomers (5 percent).

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Five Ways P&G Maximizes its Long-running Presence at Essence Festival

Event Marketer

But with a 15-year run and reputation as a fan-favorite at the event comes the challenge of raising the bar and evolving the message in a way that translates into a meaningful physical experience that can accommodate thousands of consumers walking through. 1 Black culture event,” she says. A content platform supporting creators.

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From Paper to Profits: Save Time and Cut Costs with Event Registration Tech

Guidebook

In the evolving event industry, balancing budgets and delivering quality experiences is a priority for todays event planners. As highlighted in the 2024 State of Event Marketing report, 78.5% As highlighted in the 2024 State of Event Marketing report, 78.5% Lets look at the primary advantages: 1.

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The State of Sustainability: From Venue Perspectives to the ‘Pandemic Effect’

Event Marketer

As corporations pledge to be more sustainable, the event industry seeks lasting solutions. The world, and the event industry, entered a new reality last year when the U.N. More on This Topic: 10 Event Sustainability Ideas to Implement Right Now. THE PANDEMIC EFFECT.

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A Downsized CES Didn’t Deter These Brands from Engaging Attendees in Person

Event Marketer

It was a far cry from the 171,000 who showed up in 2020, making it a disappointing turn of events for a show that tends to serve as an industry health-check. Wireless telecom company SK’s 2030 SK Net-Zero booth was one of the most talked-about spaces at the show thanks to exceptional experience design. But it wasn’t all doom and gloom.

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Church House Westminster to achieve Net-Zero Carbon status by 2030

Event Industry News

The events and conference venue operates with sustainability at its core and is committed to achieving Net Zero carbon status by 2030. As we strive for more sustainability in events, Church […]

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The Belfry aims to achieve net zero carbon emissions by 2030

Event Industry News

The Belfry Hotel & Resort, located in Warwickshire, is aiming to achieve net zero carbon emissions by 2030, having saved 3 million kWh of energy combined across electricity and gas in 2022 when comparing its usage with 2019. The 3 million kWh saved is enough electricity to power 300 houses and enough gas to heat […]

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