Are Your Events Evolving for Gen Z? Top Findings from Freeman’s 2024 Event Organizer Trends Report
Event Marketer
OCTOBER 9, 2024
But according to new research from Freeman, released October 8 at IMEX, the event industry is not evolving fast enough to meet the needs of the next generation event goer. By 2030, Gen Z will account for 35 percent of the workforce, right behind Millennials (40 percent) and overtaking Gen X (20 percent) and Boomers (5 percent).
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