Trending Articles

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SXSW 2025: Lush Tackles Gun Violence with its ‘Bloom A New Day’ Activation

Event Marketer

Lush Cosmetics has deep roots in activism, even billing itself as a campaigning organization fronted by a soap shop. And at SXSW 2025, the brand proved as much. From March 9-10, Lush and nonprofit partner Change the Ref set up shop in Austin, TX, to raise awareness of school shootings and educate consumers on the Lawsuit for Survival , a bill aimed at implementing stronger U.S. gun policies to prevent mass shootings.

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53,000 WORSHIPERS IN 192 COUNTRIES ENGAGE IN WORLD FIRST 25 HOUR MULTILINGUAL WORSHIP EVENT

Prestige Events Magazine

– Gather25 uses Interprefy to engage worshipers in churches, campuses, arenas and living rooms across the world – Gather25 , a 25-hour international live-stream worship event, recently took place in Malaysia, attracting 53,000 participants from 192 countries. For 25 hours, Gather25, hosted by the global Church, engaged believers across the world to pray, repent, worship and share inspiring stories.

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Dubai World Trade Centre and Informa Unite to Launch Informa International

EventMB

Skift Take: A major shake-up in the global meetings and exhibitions industry is underway as Dubai World Trade Centre and Informa launch Informa International.

Meetings 177
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Han and Marjie’s Blooming Luxurious Wedding at Hotel X Toronto

EventSource

Han and Marjies wedding at Hotel X Toronto was a perfect blend of romance, excitement, and unforgettable moments, thoughtfully designed and planned by Destiny Weddings. Everything about the dayfrom their heartfelt vows to the joyous first toastbeautifully reflected their journey together, all captured by AGI Studio. The morning started with the couple getting ready, surrounded by their closest family and friends.

Hotels 176
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Making the Moment: The Art of Creating Events That Drive Results

Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.

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New and Renovated: Good Impressions to Last a Lifetime

Smart Meetings

Make your mark on small to mid-size meetings If youre seeking the latest and greatest space to host your small to mid-size meetings, these new and renovated properties have your back. Maybe you’re seeking wellness centric comfort in Californias capital. Or perhaps convenience and ease certain to bring a smile to your face. Maybe you’ll opt for design-forward space in the heart of Music City.

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15Hatfields shares carbon emission insight with a new campaign

Prestige Events Magazine

15Hatfields is using its insight from being the first business meetings and events venue to measure all three scopes of carbon emissions in its annual carbon footprint report to encourage and help the industry reduce its carbon footprint. The leading sustainable venue, which is based on Londons South Bank, is launching its Counting the Cost of Carbon campaign following work with Greengage Solutions and Smart Carbon to improve the data available for tracking carbon emissions at events.

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HumanX Shifts Gears:AI Conference Moves to San Francisco, Aiming for Closer Ties to Industry Giants

EventMB

Skift Take: HumanX's move puts it next door to the companies defining AI's future, not just talking about it. The scheduling shift also avoids future date conflicts with SXSW.

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Talia and Jordan’s Elegant Wedding at Chateau Le Parc

EventSource

Talia and Jordans wedding day was full of joy, sweetness, and memories to cherish forever. The atmosphere struck the perfect balance between graceful and comfortable, giving it a personal, intimate touch with a hint of refined elegance. From the very start, Assaf Friedman was there to capture every moment, creating a beautiful collection of memories that tell the story of their special day.

Venues 158
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Get More Hotel Guests with Programmatic Ads

Smart Meetings

Imagine youre trying to get more guests to book at your hotel, but your ads just arent working as well as you hoped. Thats where programmatic advertising can help! This type of advertising uses smart tools that help you reach the right people at the right time. Its a fast, easy way to make sure your ads are seen by people who might actually want to book with you.

Hotels 130
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Beyond the Buzz: How to Turn Marketing Trends into Revenue-Driving Strategies

Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader

Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.

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Field Report: Top Exhibits at Design & Construction Week 2025 

Event Marketer

If youre tired of designing exhibits within the confines of a brand’s colors, youve got to come to Design & Construction Week 2025 for inspiration, where staging, colors, finishes and lighting all come together to create impactful, visual brand stories. Design & Construction Week (DCW) that brings together the International Builders’ Show (IBS) and the National Kitchen & Bath Associations Kitchen & Bath Industry Show (KBIS) welcomed more than 124,000 attendees and nea

2025 146
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Aintree Racecourse wins Business Events Venue of the Year

Prestige Events Magazine

Aintree Racecourse , part of The Jockey Club Venues , has won Business Events Venue of the year at the Liverpool City Region Tourism Awards. Celebrating the best of the regions visitor economy sector, the awards acknowledged Aintree as a standout venue because of its versatile event space, iconic views, and its ability to host a wide range of events.

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ITB Americas, New Travel Trade Show Heading to Mexico in 2026

EventMB

Skift Take: Messe Berlin is expanding its global ITB portfolio with the launch of ITB Americas in Guadalajara.

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Everywhere is holy

Conferences that Work

I recently came across the poem Sacred Ground , by Rosemerry Wahtola Trommer. She reminded me that everywhere is holy. It’s easy for me to see aspects of my life as mundane. When I do, I gloss over the present moment, and the personal stories that surround it. Rosemerry prompts me not to: ‘And if, as I now know, the closet is sacred and the bare room is sacred and the sidewalk and classroom and the ER are sacred, then I trip into the teaching that everywhere is sacred not only the ch

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Elevate Your Event Experience to the Next Level

In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.

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Key Takeaways from MPI Northern California ACE 2025

Smart Meetings

New figures reveal what moves meeting profs should make in 2025 This week, Meeting Professionals Internationals (MPI) Northern California Chapter held its Annual Conference & Expo (ACE) at Monterey Conference Center, where planners, destinations, venues and a range of other vendors mixed, mingled and made the connections that keep this industry thriving.

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Five Ways Exhibitors at Toy Fair Stood out in a Sea of Playfulness

Event Marketer

The first visual we laid eyes on at Toy Fair 2025 in New York City, held at the Javits Center, March 1-4, was a larger-than-life Rubiks cube suspended in the air and surrounded by disco lights and bumping music. There was something about a handheld toy that has transcended generations, blown up in epic proportions, that activated the joy meter for this geriatric millennial.

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Identity publishes white paper exploring the future of immersive events

Prestige Events Magazine

Creative experiential agency Identity, part of the Human Network, has released its latest white paper, Shaping the Future of Immersive Experiences , designed for brand leaders, event buyers, and CMOs. The white paper explores the rapid evolution of immersive experiences, the role of technology in audience engagement, and how brands can create meaningful, multi-sensory interactions that leave a lasting impact.

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Choosing an Event App? Keep It Simple

EventMB

Skift Take: When it comes to choosing an app for your meeting, more is not necessarily better.

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Unlock the Secrets of Event Marketing Masters

The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

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Weathering the Storm: How the Event Industry Can Adapt and Innovate through better Collaboration

Event Industry News

By Adam Parry, Event Industry News and Kashif Din, One World Rental By its very nature, the events industry is fast-paced and constantly evolving. The unpredictability of what the next day, week, or event might bring is part of what makes working in this industry so exciting and dynamic.

Events 103
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Cheers to Better Marketing: Embrace the ‘Tipsy Best Friend’ Strategy 🍹

Smart Meetings

Imagine that a hotel is your best friend whos had a little too much fun at the party, and now they’re texting you about why you should book a stay. Thats the idea behind the fun and friendly tipsy best friend tone! Hotels can use this playful style to make emails, social media posts, and ads feel personal and exciting. Its like getting advice from someone who really cares about youjust with a bit more enthusiasm!

Marketing 130
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The Best Bites: How Demos Cooked Up Brand Engagement at KBIS 2025

Event Marketer

“Were braking the bank here with 30 dozen eggs,” joked Nick Ritchie, executive chef for the LG Signature Kitchen Suite (SKS) as he mixed a batch of Grammys Brownies in all their chocolatey gooeyness to showcase the brands new transitional wall oven series. LG revealed new branding for SKS at the 2025 National Kitchen & Bath Associations Kitchen & Bath Industry Show (KBIS), but the brand’s AI-powered appliance with its built-in cameras and ability to recognize the dish i

2025 146
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Foxhills Inspires Colleagues with International Women’s Day Event 

Prestige Events Magazine

Foxhills Club & Resort celebrated International Womens Day and the women behind the thriving business in Surrey on Friday, continuing its ongoing commitment to the wellbeing and development of its team. The event featured a series of thought-provoking and inspiring panel discussions focusing on vital topics affecting the progression of women in the workplace, including culture, leadership, and work/life balance.

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How to Get Speakers, Exhibitors, and Attendees to Promote Your Event With Video

In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

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Texas Makes $7 Billion Investment in its Convention Centers

EventMB

Skift Take: Houston, Austin, Dallas, and Fort Worth have embarked on a host of convention center projects. The hope is that they will help these cities attract more groups in todays competitive convention market.

Marketing 126
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How Do I Set Up Pre-Registration for An Event? A Quick Guide

Guidebook

Getting people to commit to an event is no easy task. It requires strategic planning, clear communication and marketing, and a way to capture early interest. Thats where pre-registration comes in. By allowing potential attendees to show early interest, the pre-registration process can help optimize your marketing strategy and enhance the attendee experience.

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Smart Stars 2025: Vote for Your Favorite Smart Stars

Smart Meetings

Vote for the Best in the Meetings Industry Click the button below to vote for the venues and CVB/DMOs you know for distinguished characteristics from hospitality to facilities. Help to shine the spotlight on your favorite brands. Vote by March 21st for your vote to be automatically entered into the contest, where three lucky voters win a $100 gift card!

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Bubbles

Event Marketer

Bubbles bring joy to any occasion from the way they float to the act of popping them. Its why Skincare brand CeraVe replicated the experience in its Soap POPera game where attendees who stopped by its Drama Free Cleansing Tour last summer popped bubbles to win prizes. But CeraVe isnt the only brand tapping into the playfulness of bubbles. Biopharmaceutical company Merck drew attendees into its VMX 2025 booth with large, metallic orbs hanging from rafters above.

2025 130
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Download Now: 2022 Virtual + Hybrid Event Platform RFP Template - Enterprise Edition

Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!

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The Meetings Show’s Hosted Buyer registration OPENS!

Prestige Events Magazine

Event planners are urged to secure their space on The Meetings Shows popular Hosted Buyer Programme as it opens for registration. The UKs leading event that brings together the worlds meetings and events community returns to Excel London on 25-26 June, giving buyers unrestricted access to high quality educational and networking opportunities, plus the chance to meet hundreds of global event suppliers under one roof.

Meetings 179
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10 Must-Know Terms for Budgeting 

EventMB

Skift Take: The world of budgeting has its own vocabulary and you, as a planner, need to speak the same language as the CFO.

Meetings 115
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Nordic launches UK distributorship with new Recycled Ocean Plastic Wristband  

Event Industry News

Nordic Wristbands expands its European reach with new UK Distribution to offer its full product range, including the new sustainable Recycled Ocean Plastic (R.O.P.) wristband, to UK event organisers, March 2025.

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