Trending Articles

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53,000 WORSHIPERS IN 192 COUNTRIES ENGAGE IN WORLD FIRST 25 HOUR MULTILINGUAL WORSHIP EVENT

Prestige Events Magazine

– Gather25 uses Interprefy to engage worshipers in churches, campuses, arenas and living rooms across the world – Gather25 , a 25-hour international live-stream worship event, recently took place in Malaysia, attracting 53,000 participants from 192 countries. For 25 hours, Gather25, hosted by the global Church, engaged believers across the world to pray, repent, worship and share inspiring stories.

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From Tech to Name-dropping, Four Ideas to Ace Your Golf Sponsorships

Event Marketer

The Players Championship is starting next week, and in addition to Scottie Scheffler going for a third consecutive victory at TPC Sawgrass in Ponte Vedra Beach, FL, brands are teeing up an array of experiences for fans to enjoy. Following last years revamp of its sponsorship strategy at the golf tournament, Morgan Stanley is returning with a putting experience on replicas of the courses ninth and 16 th holes.

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Dubai World Trade Centre and Informa Unite to Launch Informa International

EventMB

Skift Take: A major shake-up in the global meetings and exhibitions industry is underway as Dubai World Trade Centre and Informa launch Informa International.

Meetings 180
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Han and Marjie’s Blooming Luxurious Wedding at Hotel X Toronto

EventSource

Han and Marjies wedding at Hotel X Toronto was a perfect blend of romance, excitement, and unforgettable moments, thoughtfully designed and planned by Destiny Weddings. Everything about the dayfrom their heartfelt vows to the joyous first toastbeautifully reflected their journey together, all captured by AGI Studio. The morning started with the couple getting ready, surrounded by their closest family and friends.

Hotels 176
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Making the Moment: The Art of Creating Events That Drive Results

Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.

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Get More Hotel Guests with Programmatic Ads

Smart Meetings

Imagine youre trying to get more guests to book at your hotel, but your ads just arent working as well as you hoped. Thats where programmatic advertising can help! This type of advertising uses smart tools that help you reach the right people at the right time. Its a fast, easy way to make sure your ads are seen by people who might actually want to book with you.

Hotels 130

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How Adyen Leaned on its Partner Ecosystem to Entice Retailers at NRF 2025

Event Marketer

If youre going to demonstrate the power of unified commerce, youve got to have a unified event strategy to match. Such was the case for financial technology platform Adyen, which, with the help of its merchant partners, leveraged a widespread presence at NRF 2025 to give customers and prospects hands-on experience with its omnichannel payment solutions.

Retail 189
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ITB Americas, New Travel Trade Show Heading to Mexico in 2026

EventMB

Skift Take: Messe Berlin is expanding its global ITB portfolio with the launch of ITB Americas in Guadalajara.

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Talia and Jordan’s Elegant Wedding at Chateau Le Parc

EventSource

Talia and Jordans wedding day was full of joy, sweetness, and memories to cherish forever. The atmosphere struck the perfect balance between graceful and comfortable, giving it a personal, intimate touch with a hint of refined elegance. From the very start, Assaf Friedman was there to capture every moment, creating a beautiful collection of memories that tell the story of their special day.

Venues 158
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Key Takeaways from MPI Northern California ACE 2025

Smart Meetings

New figures reveal what moves meeting profs should make in 2025 This week, Meeting Professionals Internationals (MPI) Northern California Chapter held its Annual Conference & Expo (ACE) at Monterey Conference Center, where planners, destinations, venues and a range of other vendors mixed, mingled and made the connections that keep this industry thriving.

2025 130
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Beyond the Buzz: How to Turn Marketing Trends into Revenue-Driving Strategies

Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader

Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.

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Identity publishes white paper exploring the future of immersive events

Prestige Events Magazine

Creative experiential agency Identity, part of the Human Network, has released its latest white paper, Shaping the Future of Immersive Experiences , designed for brand leaders, event buyers, and CMOs. The white paper explores the rapid evolution of immersive experiences, the role of technology in audience engagement, and how brands can create meaningful, multi-sensory interactions that leave a lasting impact.

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Field Report: Top Exhibits at Design & Construction Week 2025 

Event Marketer

If youre tired of designing exhibits within the confines of a brand’s colors, youve got to come to Design & Construction Week 2025 for inspiration, where staging, colors, finishes and lighting all come together to create impactful, visual brand stories. Design & Construction Week (DCW) that brings together the International Builders’ Show (IBS) and the National Kitchen & Bath Associations Kitchen & Bath Industry Show (KBIS) welcomed more than 124,000 attendees and nea

2025 147
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10 Tips for Today’s Meeting Dress Codes

EventMB

Skift Take: While fitted suits were de rigueur in Mad Men, the only jackets youll see at most meetings today are of the outdoors variety. What exactly are todays meeting dress codes?

Meetings 139
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Everywhere is holy

Conferences that Work

I recently came across the poem Sacred Ground , by Rosemerry Wahtola Trommer. She reminded me that everywhere is holy. It’s easy for me to see aspects of my life as mundane. When I do, I gloss over the present moment, and the personal stories that surround it. Rosemerry prompts me not to: ‘And if, as I now know, the closet is sacred and the bare room is sacred and the sidewalk and classroom and the ER are sacred, then I trip into the teaching that everywhere is sacred not only the ch

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Elevate Your Event Experience to the Next Level

In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.

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Cheers to Better Marketing: Embrace the ‘Tipsy Best Friend’ Strategy 🍹

Smart Meetings

Imagine that a hotel is your best friend whos had a little too much fun at the party, and now they’re texting you about why you should book a stay. Thats the idea behind the fun and friendly tipsy best friend tone! Hotels can use this playful style to make emails, social media posts, and ads feel personal and exciting. Its like getting advice from someone who really cares about youjust with a bit more enthusiasm!

Marketing 130
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The Business of Events announces influential line up for its 2025 Global Policy Forum

Prestige Events Magazine

The Business of Events , the leading Think Tank and Advocacy Network for the business events sector, has announced a stellar line up of politicians, policymakers and leading industry figures for its signature Global Policy Forum, which this year is sponsored by RX Global. Designed to unlock the potential and drive growth within the UKs business events economy, the programmes speakers and contributors include Shaun Davies MP Chair of the All-Party Parliamentary Group for Events; Dame Caroline Din

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Five Ways Exhibitors at Toy Fair Stood out in a Sea of Playfulness

Event Marketer

The first visual we laid eyes on at Toy Fair 2025 in New York City, held at the Javits Center, March 1-4, was a larger-than-life Rubiks cube suspended in the air and surrounded by disco lights and bumping music. There was something about a handheld toy that has transcended generations, blown up in epic proportions, that activated the joy meter for this geriatric millennial.

2025 147
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10 Must-Know Terms for Budgeting 

EventMB

Skift Take: The world of budgeting has its own vocabulary and you, as a planner, need to speak the same language as the CFO.

Meetings 118
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Unlock the Secrets of Event Marketing Masters

The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

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How Do I Set Up Pre-Registration for An Event? A Quick Guide

Guidebook

Getting people to commit to an event is no easy task. It requires strategic planning, clear communication and marketing, and a way to capture early interest. Thats where pre-registration comes in. By allowing potential attendees to show early interest, the pre-registration process can help optimize your marketing strategy and enhance the attendee experience.

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New and Renovated: Good Impressions to Last a Lifetime

Smart Meetings

Make your mark on small to mid-size meetings If youre seeking the latest and greatest space to host your small to mid-size meetings, these new and renovated properties have your back. Maybe you’re seeking wellness centric comfort in Californias capital. Or perhaps convenience and ease certain to bring a smile to your face. Maybe you’ll opt for design-forward space in the heart of Music City.

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NPK Productions unveils bold new vision for event management, elevating experiential activations for brands and agencies 

Prestige Events Magazine

NPK Productions is back – bigger, bolder, and ready to redefine experiential events. The Swindon-based agency is relaunching with a renewed vision and a dynamic team, committed to pushing creative boundaries and providing stellar customer service. With its fourth new client onboard this year, NPK is set to craft immersive, high-impact experiences that captivate audiences and deliver measurable results.

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The Best Bites: How Demos Cooked Up Brand Engagement at KBIS 2025

Event Marketer

“Were braking the bank here with 30 dozen eggs,” joked Nick Ritchie, executive chef for the LG Signature Kitchen Suite (SKS) as he mixed a batch of Grammys Brownies in all their chocolatey gooeyness to showcase the brands new transitional wall oven series. LG revealed new branding for SKS at the 2025 National Kitchen & Bath Associations Kitchen & Bath Industry Show (KBIS), but the brand’s AI-powered appliance with its built-in cameras and ability to recognize the dish i

2025 147
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How to Get Speakers, Exhibitors, and Attendees to Promote Your Event With Video

In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

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Crime Wave Hits Business Events in Columbus, Ohio

EventMB

Skift Take: Columbus hotels have lost over $1 million in revenue since last June due to car break-ins linked to business events. The citys hospitality community is fighting back.

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Marketing with Mindfulness: Avoiding Knee-Jerk Reactions in Association Communications

StraussCA

Staying ahead of industry news, trends, and key issues is crucial for any association, but keeping up can feel like a high-wire act in todays relentless news cycle. Take, for instance, the ever-evolving news relating to the U.S. tariffs on Canadian businesses. With information shifting rapidly, marketing and communications teams must practice mindful marketing delivering timely, relevant updates that inform and support association members without falling into the trap of knee-jerk reactions that

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Smart Stars 2025: Vote for Your Favorite Smart Stars

Smart Meetings

Vote for the Best in the Meetings Industry Click the button below to vote for the venues and CVB/DMOs you know for distinguished characteristics from hospitality to facilities. Help to shine the spotlight on your favorite brands. Vote by March 21st for your vote to be automatically entered into the contest, where three lucky voters win a $100 gift card!

2025 130
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15Hatfields shares carbon emission insight with a new campaign

Prestige Events Magazine

15Hatfields is using its insight from being the first business meetings and events venue to measure all three scopes of carbon emissions in its annual carbon footprint report to encourage and help the industry reduce its carbon footprint. The leading sustainable venue, which is based on Londons South Bank, is launching its Counting the Cost of Carbon campaign following work with Greengage Solutions and Smart Carbon to improve the data available for tracking carbon emissions at events.

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Download Now: 2022 Virtual + Hybrid Event Platform RFP Template - Enterprise Edition

Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!

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SXSW 2025: Lush Tackles Gun Violence with its ‘Bloom A New Day’ Activation

Event Marketer

Lush Cosmetics has deep roots in activism, even billing itself as a campaigning organization fronted by a soap shop. And at SXSW 2025, the brand proved as much. From March 9-10, Lush and nonprofit partner Change the Ref set up shop in Austin, TX, to raise awareness of school shootings and educate consumers on the Lawsuit for Survival , a bill aimed at implementing stronger U.S. gun policies to prevent mass shootings.

2025 130
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Meeting Budgeting 101  

EventMB

Skift Take: Planners spend most of their time on design and logistics, but at the foundation of every successful event lies a balanced budget.

Meetings 107
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Foxhills Inspires Colleagues with International Women’s Day Event

Event Industry News

Foxhills Club & Resort celebrated International Womens Day and the women behind the thriving business in Surrey on Friday, continuing its ongoing commitment to the wellbeing and development of its team.

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