EventMB
JANUARY 2, 2025
Skift Take: Predicting the future of the meetings industry is tough, but we do it every year. As we look back at 2024, here's our honest look at what we got right, what we got wrong, and what's still percolating.
Guidebook
JANUARY 3, 2025
The events industry is evolving rapidly and as we enter 2025, event registration technology continues to play a vital role in creating smooth, attendee-focused, in-person experiences. From cost savings to engagement, today’s registration tech does more than just manage attendee lists; it’s a strategic tool that up levels the whole event experience.
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EventMB
DECEMBER 27, 2024
Skift Take: Planners need to be aware of several passport and visa changes in 2025 and to communicate them to attendees before time runs out.
Conferences that Work
DECEMBER 16, 2024
If you are serious about improving your conferences, my meeting design workshop can be the game-changer your organization needs. Here’s what happens at my one-day workshop. In a world where passive listening no longer satisfies attendees, traditional lecture-based conferences are ineffective and outdated. Todays participants crave authentic engagement, meaningful connections, and interactive learning experiences.
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In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
Event Marketer
DECEMBER 23, 2024
Plays have been called, flags have been thrown and victories have been clinched throughout this pro and college football season, and amid all the action, brands have been looking to score points with the fans. From sailgates to luxury bathroom trailers to germ zones, heres how sponsors played the field. ALTEC LANSING The industry is progressively making concerted efforts to support neurodiverse attendees through event touchpoints like tranquility lounges and sensory kits.
Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
Smart Meetings
DECEMBER 26, 2024
For many meeting professionals, taking a well-deserved breath after a year of planning large conventions, attending the International Association of Exhibitions & Events (IAEE) Expo! Expo! is an annual tradition. This year was no exception. An estimated 1,700 attendees passed through the West Hall doors at Los Angeles Convention Center the second week of December.
Event Marketer
DECEMBER 20, 2024
Greg Wamsley, Mosaic North America, and Alyson Walker, Wasserman The Event Peeps Podcast returns with part two of our look back on one of the years biggest events, the Paris 2024 Olympic and Paralympic Games. In this episode, were going inside Canada Olympic House, one of 30-plus hospitality houses organized by National Olympic Committees that popped up in the city to support athletes, their families and friends, brand partners, sponsors and fans.
Prestige Events Magazine
DECEMBER 16, 2024
The Honourable Artillery Company (HAC) has joined Venue Directorys Instant Booking platform, offering event planners the ability to reserve rooms for up to 30 people with just a single click. The new platform is designed to simplify the process of booking smaller spaces, while also giving users real-time control over their reservations. Planners can instantly confirm bookings, with full visibility of all available room options and configurations.
Smart Meetings
DECEMBER 27, 2024
From the thousands, no, millions of celebrations around the globe that will ring in the new year, what are the best takeaways for meeting profs? We scoured the web to find the grandest, the wildest and even the wackiest ways we Earthlings will greet the arrival of our latest revolution around the sun. These we distilled into four megatrends to tuck into your to-do files for an OMG event in 2025.
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The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
EventMB
JANUARY 2, 2025
Skift Take: As the political landscape shifts, the Exhibitions & Conferences Alliance calls on the business events industry to get involved.
Guidebook
DECEMBER 31, 2024
In the evolving event industry, balancing budgets and delivering quality experiences is a priority for todays event planners. As highlighted in the 2024 State of Event Marketing report, 78.5% of event marketers have noted increased event costs compared to the previous year, amplifying the need for efficient solutions that maximize both time and resources.
Event Marketer
DECEMBER 15, 2024
One of our favorite perks of covering trade shows is exploring whats happening around the exhibit floor throughout the year, tracking next-level innovation in translating business objectives to immersive storytelling and, frankly, just getting our minds blown. We rolled back the tape and came up with a list of things we loved this year and hope to see more of in 2025. 1.
Prestige Events Magazine
DECEMBER 18, 2024
Story Events, leading London event management agency, is proud to unveil a bold rebrand of its flagship industry event, the London Summer Event Show, marking a milestone in the Shows remarkable 10-year journey. A similar transformation is planned for the London Christmas Party Show, highlighting the company’s commitment to continuing to innovate within the fast-paced landscape.
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In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
Planning Pod
DECEMBER 19, 2024
In the world of events, client satisfaction really is the holy grail. And to ensure that youre not only meeting but exceeding expectations, it’s crucial to actively seek and incorporate client input. Understanding their specific needs, preferences, and goals is the only way you can expect to deliver tailored experiences that leave a lasting impression.
EventMB
DECEMBER 31, 2024
Anh Nguyen is the founder of Spark Event Management, a full-service event management firm.
Guidebook
DECEMBER 19, 2024
In todays fast-paced, tech-savvy world, simplicity is the cornerstone of successful event planning. For busy organizers, i ntegrating registration with your app – via an Event Marketing Website – is an effective way to streamline the planning process. By simplifying registration, you encourage attendees to engage with your event app early on, ensuring theyre informed and excited from the start.
Event Marketer
DECEMBER 17, 2024
Not many brands can say they created their own category based on an ancient family recipe, but such is the case for Lifeway Foods and kefir, the storied fermented milk beverage it sells. In 1986, Michael Smolyansky launched the company with a mission to transport his ancestors formula for kefir from the mountains of the Soviet Union, where it was revered for its health benefits 2,000 years ago, to grocery stores aisles across the U.S.
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Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!
Prestige Events Magazine
DECEMBER 18, 2024
Working collaboratively, ACC Liverpool and its culinary partner Sodexo Live! delivered a memorable weekend of world-class entertainment at the three-day Act 1.5 presents event held to mark Liverpools achievement of becoming the worlds first UN Accelerator City for climate action. Act 1.5 is an artist-led research and action effort spearheaded by Massive Attack and climate scientists from the Tyndall Centre for Climate Change Research.
eventplanner
DECEMBER 14, 2024
Fortnite has once again redefined the limits of virtual events, setting a new benchmark with its 'Remix: The Finale' virtual concert. Held on November 30, 2024, this groundbreaking event attracted 14.
EventMB
DECEMBER 26, 2024
Skift Take: Skift Meetings evaluated 3 leaders in meeting industry recruitment and found that each has its own unique niche.
Smart Meetings
DECEMBER 26, 2024
The most anticipated openings of 2025, alongside big plans for brands, show how hospitality continues to evolve. New and Renovated Hotels Reflect Top Trends 2025 is a year to get excited for. With a host of exciting new hotels slated to open throughout the next 12 months, plus some major strategic visions in the works at major brands, the opportunities for every style meeting are boundless.
Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien
Did you know that 4 out of 5 consumers use local search and 88% use smartphones for those searches? With that in mind, I think it's safe to say your online presence is the silver bullet of your business. Think about the revenue you could be missing by not prioritizing local search optimization. Fortunately, there are a handful of steps you can take right now that will immediately impact your business's pace in local search, and we're happy to share them.
Event Marketer
DECEMBER 17, 2024
Brian Feit, Founding Partner, BMF According to findings from EventTrack 2025 , EMs annual research report on experiential marketing, eventgoers are preparing for an active 2025, with 56 percent of respondents planning to show up to more b-to-c and b-to-b events in the coming year than in 2024. Add to that the fact that 74 percent of Fortune 1000 marketers expect to increase their budgets, and its safe to say the industry is poised for a banner year.
Caterease
DECEMBER 17, 2024
The holiday season is a time of joy, celebration, and immense opportunity for catering businesses. With countless corporate parties, family gatherings, and community events, this bustling period presents a significant chance to boost revenue. However, succeeding in holiday catering requires more than great foodcareful planning, streamlined operations, and effective marketing.
eventplanner
DECEMBER 22, 2024
Event planners have a misconstrued idea about what an event webpage should look like. Many believe that creating a webpage is merely publishing event information and letting the attendees sort it out and decide what's relevant on their own.
EventMB
DECEMBER 20, 2024
Skift Take: International associations are becoming more decisive about their digital strategies, but face mounting challenges around travel logistics and revenue uncertainty.
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People are itching to get back into the world. 54% of consumers say they plan to dine out at a restaurant at least once a week this year. As COVID-19 restrictions ease, the competition for their business is stronger than ever. Download this eBook today to learn how your restaurant can be prepared!
Eventtia
DECEMBER 18, 2024
Feeling overwhelmed by the idea of planning your next event? Whether its a corporate conference, a product launch, a charity fundraiser, or a workshop, bringing people together can feel like juggling ten things at once. The good news is that with the right approach and event software , you can create events that people will remember for all the right reasons.
Event Marketer
DECEMBER 19, 2024
FIVE THINGS TO KNOW THIS WEEK This weeks hot takes on hot topics in experiential marketing cover Krampus Bars, Squid Gamification and “Garriages.” THE DEVILS IN THE DETAILS AT THIS KRAMPUS BAR POP-UP For the unacquainted, Krampus is a demonic character derived from Central European folklore that serves as St. Nicholas counterpart and physically punishes children who misbehave at Christmastime (and you thought the threat of coal in your stocking was bad).
Event Leadership Institute
DECEMBER 18, 2024
Events are now at the forefront of driving strategic value thanks to their ability to create powerful connections and motivate change. Did you know that 80 percent of meeting organizers say in-person events are their organization’s most effective marketing channel ? By creating memorable experiences that resonate deeply with customers, youre in the power seat to boost a brand’s impact and support your organizations goals.
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