Conferences that Work

JANUARY 13, 2025

Liz Latham , co-founder of Club Ichi and a brilliant event marketer, recently shared an intriguing idea she plans to test to increase attendance at her free events. Having registrants not show up has become a big problem for the meeting industry, especially for free events. Not long ago, registrants would reliably attend events they signed up for, barring unforeseen circumstancesa far cry from today’s reality.

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EventMB

JANUARY 10, 2025

Skift Take: The California fires have caused unprecedented destruction. While emergency services battle the blazes, event planners are stepping in to help.

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Event Marketer

JANUARY 8, 2025

Following in the footsteps of HPE Discover , Delta became the second brand to ever leverage Sphere for a keynote experience as part of the CES 2025 lineup in Las Vegas on Jan. 7. The much-anticipated live-streamed event was open to some 18,000 trade show attendees and Delta employees, and featured Ed Bastian, Delta ceo, as well as a cast of partners and employees, all helping to explore the apex of customer service and innovation in aviation.

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EventSource

JANUARY 13, 2025

Just got engaged and ready to dive head-first into your wedding planning adventure? Or perhaps you’re just looking for inspiration to make your special day unforgettable? Wedding open houses are the perfect opportunity to explore venues, meet industry professionals, and envision how your big day could come to life. We’ve got your round-up of all the wedding open houses happening between January and March.

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2025 Venues Entertainment Meetings 95

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In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.

Events

Smart Meetings

JANUARY 9, 2025

The live events industry has faced monumental challenges over the past few years, but one critical issue has persisted for decades: the absence of a dedicated designation for our industry within the federal NAICS (North American Industry Classification System) code. This lack of representation has long hindered our ability to quantify our impact, advocate effectively, and access federal support.

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EventMB

JANUARY 8, 2025

Join us as we delve into the transformative impact of AI on the events industry while emphasizing the enduring importance of human connection.

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Event Marketer

JANUARY 9, 2025

Amelia Hay, VP-Startup Programming & Investments, AARP AARP has returned to CES to spotlight the explosive trends in AgeTech and showcase the latest innovations, including the startups and companies in its AgeTech Collaborative from AARP, an ecosystem of investors and other stakeholders working to bring groundbreaking AgeTech to market. The sprawling dual exhibit featured emerging technologies from 24 startups on one side and thought leadership programming on the other.

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Caterease

JANUARY 9, 2025

For decades, buffets have been a favorite choice for events of all sizes. Their appeal lies in offering variety, convenience, and efficiency. Yet, with shifting health standards, changing customer expectations, and evolving event trends, the traditional buffet setup is due for a reinvention. How can catering professionals modernize buffets to meet todays demands and ensure they remain a compelling option?

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Smart Meetings

JANUARY 14, 2025

How to Help MICE Colleagues With the full extent of damage from the ongoing Los Angeles wildfires still being evaluated, many in the meetings and events industry are stepping up to find meaningful ways to support those impacted. The effects have rippled across the community, touching everyone from hotels, restaurants and event venuesand their hardworking staffto families and individuals who have lost their homes and nearly everything they own.

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The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

Event Marketing

Prestige Events Magazine

JANUARY 8, 2025

Event Production Network (EPN), an exclusive networking club open solely to event production companies, has launched. The private network encourages event production companies to meet in person and to talk openly and respectfully to assist in creating better industry standards. The first EPN meeting was held at Event Buyers Live in November and was attended by nine event production companies We Group, Proud Events, The Zoo, Slammin Events, Heartwood Events, Eye of the Storm Events, Go For, We O

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Events Meetings Management 82

EventMB

JANUARY 9, 2025

Skift Take: As Saudi Arabia rapidly expands its meetings industry, Western companies are learning that success requires more than just signing contracts it demands a thoughtful and culturally aware approach to business relationships.

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Event Marketer

JANUARY 9, 2025

First-time CES exhibitor Scout Motors made its announcements under the theme, The right balance of touch, tech and connection brings people together. Its a message were seeing play out universally at the show this year in Las Vegas, where technology innovations are often touchless and seamless, inspiring marketers to think beyond talking specs and delivering on spectacular.

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2025 Automotive Trade Shows Transportation 93

Event Industry News

JANUARY 8, 2025

TranslateAble, the events industrys only dedicated language service agency, further bolstered Excel Londons traffic team recently by providing onsite language professionals during one of its largest trade show build and breakdown operations. WTM London, which attracted a record-breaking number of exhibitors, is one of Excels highest traffic events and presents unique logistical challenges.

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In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

Speakers

EventSource

JANUARY 14, 2025

When Xuanxuan and Leo promised forever to each other, their love story found the perfect setting at Edgewater Manor. Perched on the shores of Lake Ontario, the venue brought charm and closeness to their romantic summer wedding. With its breathtaking views and cozy stone architecture, it set the stage for a day that was intimate, stylish, and filled with heartfelt moments.

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Prestige Events Magazine

JANUARY 9, 2025

Identity, a leading brand experience agency within The Human Network, announces the appointment of Martin Fullard as Marketing and Communications Director, marking a significant enhancement to its senior leadership team. Fullard brings extensive industry expertise to Identity, having most recently served as Associate Director of News and Content at Davies Tanner, where he played a key role in developing policy for the UK events industry through The Business of Events, an independent think tank f

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EventMB

JANUARY 9, 2025

Skift Take: Devastating wildfires in parts of Los Angeles forced the closure of tourist attractions and meeting venues. Multiple events have been postponed, and one convention center has been converted into an evacuation center.

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Meetings Venues Tourism Hotels 153

Event Marketer

JANUARY 9, 2025

Ever wonder what the head of marketing and communications for Panasonic North America and a Czarnowski vp of accounts have to say about CES, experiential marketing, and emojis? We found out through 29 rapid-fire questions asked during a walkabout of the brand’s booth at CES 2025. The result? A behind-the-scenes look thats part insight, part hilarity, part valiant attempt at not smashing into any conference-goers, and 100 percent worth the watch.

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Get ahead of the curve and stay informed with Zuddl's industry report on the future of B2B events in 2023. Stay up-to-date on the latest trends and insights from leading experts in the field. Make informed decisions and stay ahead of the competition.

Events

Event Planning BluePrint

JANUARY 12, 2025

Unscripted Chats: Tequila, Mistakes, and Work-Life Balance Ive known Addie Graham-Kramer for over a decade, and shes nothing short of amazing. As a key part of our Event Planning Blueprint community, Addie has built her company, The Event Company , into a powerhouse that plans 45+ events annually with a team of over 15 employees. Shes not only a phenomenal entrepreneur but also an inspiring leader in the event planning industry.

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The MICE

JANUARY 9, 2025

In July 2024 I visited UEFA EURO 2024 in Stuttgart to get insights into the sustainability initiatives in place. I spoke to Ellen Schmid, Deputy Head of Sustainability @ UEFA Euro 2024 – Host City Stuttgart. Though these initiatives were designed for a mega event, many can be adapted to suit events of any size and across various industries. What are the key sustainability initiatives UEFA Euro 2024 is implementing to minimise the environmental impact?

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2024 Sustainability Sports Travel 52

Prestige Events Magazine

JANUARY 13, 2025

Identity, a leading brand experience agency within The Human Network, announces the appointment of George Perry as Global Head of Business Development, strengthening its international growth strategy across key markets including the UK, Europe, Middle East, and with an eye on future opportunities in the United States. Perry joins Identity following a successful tenure as Global Business Development Director at AVANTGARDE Group, where he led international teams across the global offices.

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EventMB

JANUARY 9, 2025

Skift Take: As CES 2025 is underway in Las Vegas, some Chinese exhibitors encountered hurdles with U.S. visa denials, highlighting broader geopolitical tensions.

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Events

Event Marketer

JANUARY 9, 2025

The faade of the BMW experience at CES 2025 might have been a lock-box design, an unveiling of a top-secret announcement, and the feeling that attendees would be given exclusive access to something extraordinary. And spoiler alert: We think they did. The talk of the show this year, the experience at the Las Vegas Convention Center Silver Lot offered it all: theater, celebrities, experts, lounging, coffee, music, car displays, and drives, of course.

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2025 Tech Event Marketing Marketing 75

Smart Meetings

JANUARY 9, 2025

How to help and what you need to know The most destructive wildfire in Los Angeles history began Tuesday in the coastal Pacific Palisades neighborhood. As of Thursday morning, over 27,000 acres have burned following the unprecedented growth of the Palisades wildfire as well as the cropping up of at least three other significant blazes: the Eaton fire, located in the Pasadena and Angeles National Forest areas; the Sunset Fire, located in the Hollywood Hills; and the Hurst fire, located in Sylmar.

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Banking Conference Meetings Events 52

Event Industry News

JANUARY 13, 2025

EventWell, the UKs leading neurodivergent-led not-for-profit championing neuroinclusion and wellbeing in the events industry, is thrilled to announce the upcoming launch of the EventWell Manifesto and the groundbreaking SensorySafe Accreditation Scheme in 2025.

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2025 Conference Events Sustainability 59

Prestige Events Magazine

JANUARY 9, 2025

Blenheim Palace is setting a benchmark for sustainable tourism and conservation, becoming a destination of choice for the conscious traveller. Through its many initiatives, Britains Greatest Palace, is preserving its rich heritage whilst taking steps to ensure a sustainable future for the Estate. With the themes of conservation, preservation, and restoration, Blenheim Palace has implemented various practices across the wider Estate, including reducing waste, promoting renewable energy, and foste

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2025 Sustainability Travel 2027 80

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For associations, the hybrid model is the future of the MICE (Meetings, Incentives, Conferences, and Exhibitions) industry. Hybrid events provide increased reach and scalability, improved engagement with association members, and insights from real-time analytics, making them an absolute necessity. This ready-to-use playbook presents a framework for event organizers embarking on the hybrid events journey.

Events

EventMB

JANUARY 8, 2025

Skift Take: Planners are leaving big bucks on the table by not adopting strategic meetings management or at least leveraging the spend of their smaller meetings. Why is that?

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Event Marketer

JANUARY 13, 2025

Olivia Rodrigo. Charli XCX. Big Sean. Sabrina Carpenter. These are just some of the pop artists shaking up the sponsorship landscape through unconventional brand partnerships that reimagine what a celebrity endorsement looks like (hint: it looks a lot more experiential). Enterprising marketers have long leaned on celebrities to help them excite fans, gain traction with new audiences and generate media impressions.

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Smart Meetings

JANUARY 10, 2025

Global meeting planners are exceeding expectations. Brand USA, a public-private partnership focused on increasing international travel, reported that in 2026, the U.S. is on track to welcome 90 million visitors one year ahead of the goal outlined by the National Travel and Tourism Strategy report. That number is up from 79 million in 2019. Fred Dixon The global travel trends represent a significant milestonenot just recovering from the pandemic but building momentum for future growth, according

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