Trending Articles

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‘Tis The Season – Convene Turns Meeting Venue Into a Christmas Market

EventMB

Skift Take: With rising demand for immersive, large-scale holiday experiences, Convene has created a ready-made corporate holiday party solution at its Sancroft, St. Pauls location in London.

Meetings 157
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Football Sponsorship: How 18 Brands Blitzed Fan Engagement this Season

Event Marketer

Plays have been called, flags have been thrown and victories have been clinched throughout this pro and college football season, and amid all the action, brands have been looking to score points with the fans. From sailgates to luxury bathroom trailers to germ zones, heres how sponsors played the field. ALTEC LANSING The industry is progressively making concerted efforts to support neurodiverse attendees through event touchpoints like tranquility lounges and sensory kits.

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Celebrating a Decade of Community Impact: Top Events That Shaped Our Journey

IMG

As Innovate Marketing Group celebrates 10 years of creating memorable experiences, were taking a moment to reflect on the community events that have truly shaped our journey. Our mission has always been to bring people together, foster connection, and make a difference through purposeful event planning. Over the years, weve had the privilege of partnering with incredible organizations who share our commitment to community, impact, and inclusivity.

Education 195
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Searching for New Luxury Hotels Just Got Easier

EventMB

Skift Take: The founders of New Hotel Guide say they're in the detective business, researching new luxury hotels before they even make it onto the map.

Hotels 202
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Elevate Your Event Experience to the Next Level

In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.

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On not knowing at conferences

Conferences that Work

To evaluate an event, conveners focus on knowing key conference metrics. Our analytic minds seek numbers to quantify the experiences of event stakeholders. Metrics such as ticket sales, KPIs , social media mentions, booth visits, and net promoter scores create a picture of event outcomes, satisfaction levels, and areas for improvement. But is there value in not knowing at conferences?

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Podcast: Looking Back on the Paris 2024 Olympics and Paralympics, with GMR’s Jeff Handler and Dennis Jenders

Event Marketer

The Paris 2024 Olympic and Paralympic Games took the world by storm this summer. After the last Games in Tokyo had to go without spectators and were locked down due to pandemic restrictions, fans and brands returned with a renewed spirit of celebration and unity. Hundreds of event and experiential professionals were on the ground taking in the sights and sounds of the French capital, while making brand activations happen.

2024 111
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A Tradition of Giving Back: Making a Difference Through Events and Community Support

IMG

At Innovate Marketing Group, giving back isnt just something we do; its woven into the fabric of who we are. While weve organized some remarkable events, what fills us with the most pride is using our expertise to benefit causes that make a difference. We believe that one of the best ways we can contribute is by leveraging our event-planning talents to support organizations that share our values and work tirelessly to improve our communities.

Financial 195
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AI and Robots Will Be Highlights of CES 2025

EventMB

Skift Take: Technology is constantly evolving and CES, an influential tech event held in Las Vegas every January, will be doing the same.

2025 185
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Learn how to transform conferences with my meeting design workshop

Conferences that Work

If you are serious about improving your conferences, my meeting design workshop can be the game-changer your organization needs. Here’s what happens at my one-day workshop. In a world where passive listening no longer satisfies attendees, traditional lecture-based conferences are ineffective and outdated. Todays participants crave authentic engagement, meaningful connections, and interactive learning experiences.

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Unlock the Secrets of Event Marketing Masters

The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

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Fast Forward15: Mentoring Awards

Prestige Events Magazine

We are excited and honoured to announce the inaugural Fast Forward15 Mentoring Awards. This exclusive celebration aims to showcase exceptional mentors, mentees, corporate, agency and suppliers that have had a profound impact on the growth and development of talent within the events and hospitality sector. These awards are open to all genders, and all organisations across the sector, including inhouse corporate event teams.

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Cheetos Challenges Fans to Escape Chester Cheetah’s Cabin Using their ‘Other Hand’

Event Marketer

It’s impossible to enjoy Cheetos without getting a little, or a lot, of Cheetle on your fingers—you know, that signature orange dust. A Cheetle-covered hand can get messy, and that’s the premise behind Cheetos’ “Other Hand” campaign, which launched in the spring and highlights the challenge of keeping one hand free while eating the cheesy snack with the other.

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The Importance of Going Hybrid in Live Events:

Event Industry News

3 Unexpected Reasons to Include Your Online Audience In the post-lockdown world, corporations, event organisers, and sponsors are eager to bring staff and audiences back to in-person events. While remote working has become the norm, and some demographics are returning to the office, engaging people face-to-face remains crucial for building stronger relationships.

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Live, Candid and Unscripted: Crafting CEO Interviews at Skift Events

EventMB

Skift Take: Prepping for on-stage interviews with CEOs can be challenging. The key to a truthful conversation, says Skift's own VP of Editorial Events Brian Quinn, is to be respectful while pushing the boundaries.

Meetings 183
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How to Get Speakers, Exhibitors, and Attendees to Promote Your Event With Video

In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

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Trends Report 2025: Event Attendees as Consumers First

PCMA Convene

Illustration by Julie Murphy Annual Events Industry Forecast Our usual approach to Convene ‘s Annual Industry Forecast is to cast a wide net, gathering a variety of data related to the business events industry, including travel, lodging, technology, and the workplace. This year, we took a different tack.Instead of those wide-ranging forecasts, Convene editors wrote succinct trends reports for each sector.

2025 93
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Trends in the Events Industry for 2025: Key Insights and Data

Prestige Events Magazine

by Adam Quigley, Founder & CEO The Events Consultant As we move into 2025, the events industry is facing both challenges and opportunities. The latest data from Venue Directory offers an in-depth look at how the industry is evolving. Below is a comprehensive analysis of these trends, with a focus on the implications for event organisers and venues. 1.

2025 102
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RSVPify

Event Industry News

RSVPify offers a powerful suite of integrated event management tools that showcase your event and brand. We are the worlds leading private event management platform. Privacy has been at our core since our platform’s inception; we do not own your guest data and will never sell your or your guest information.

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The Best Business Events of 2024: Behind the Scenes

EventMB

Skift Take: Skift Meetings Best Business Events of 2024 was a celebration of game-changing event concepts that have shaped our industry this year.

2024 172
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Download Now: 2022 Virtual + Hybrid Event Platform RFP Template - Enterprise Edition

Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!

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Collecting event feedback: The key to delivering exceptional experiences

Planning Pod

In the world of events, client satisfaction really is the holy grail. And to ensure that youre not only meeting but exceeding expectations, it’s crucial to actively seek and incorporate client input. Understanding their specific needs, preferences, and goals is the only way you can expect to deliver tailored experiences that leave a lasting impression.

Events 78
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15Hatfields celebrates a record-breaking quarter

Prestige Events Magazine

One of central Londons leading sustainable events venues, 15Hatfields , has recorded its best trading quarter to date. The South Bank venue, which opened its doors in 2008, has achieved a 13.6% year-on-year increase in revenue for September, October and November 2024, thanks to its live business meetings and events bookings being up by 11.68%. Interest in the venue, which is owned by the Chartered Institute of Environmental Health, has continued to soar as planners welcome its unwavering commitm

2025 101
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2024 SEMA Expo: Exhibit Moments that Smoked the Competition 

Event Marketer

Tire-burning demos, decked-out vehicles of all kinds and, yes, an electric Ferrari were all part of the action at the 2024 SEMA Show that took place at the Las Vegas Convention Center Nov. 58, featuring more than 2,400 exhibitors, including 580 first-time participants, and bringing on whats next for automotive innovation and customization. Its not just about showcasing products; its about igniting a movement of creativity and progress that will redefine how we think about vehicles and their pote

2024 99
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The Imagination Collaborative

Event Industry News

The Imagination Collaborative revolutionise event planning with innovative pre visualisation solutions. Our mission is to craft unforgettable experiences through advanced technology and creative problem solving.

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Dominate Your Local Market With These 4 Reputation Management Strategies

Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien

Did you know that 4 out of 5 consumers use local search and 88% use smartphones for those searches? With that in mind, I think it's safe to say your online presence is the silver bullet of your business. Think about the revenue you could be missing by not prioritizing local search optimization. Fortunately, there are a handful of steps you can take right now that will immediately impact your business's pace in local search, and we're happy to share them.

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Radisson Individuals Aims to Meet Demand for Local Character in Upper Upscale Hotels

EventMB

Skift Take: Travelers are increasingly prioritizing authentic experiences over cookie-cutter luxury travel. Choice Hotels has relaunched Radisson Individuals to cater to this demand with accommodations that fuse local elements with upper upscale amenities.

Hotels 172
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How Event Apps Are Shaping Inclusive Experiences Through Better Accessibility

Guidebook

In a recent episode of Guidebook Meets , we had the pleasure of hosting Dr. Marina McCormick, President of the Texas Association of Parents and Educators of the Deaf (TAPED). The conversation shed light on how event technology, particularly mobile apps, is advancing inclusivity and breaking barriers for individuals with disabilities. With accessibility at the forefront, this discussion showcased the transformative role apps can play in creating equitable experiences for all.

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Allianz Stadium to Host Annual Christmas Community Lunch

Prestige Events Magazine

Allianz Stadium will continue its now five-year tradition of hosting local and charity groups at the stadium for its annual Christmas lunch on 13 th December. The event, which will see around 300 guests enjoy the very best Christmas hospitality, many of them on their first visit to the stadium, represents just one of a series of initiatives the venue hosts to support local communities and bring them together around the iconic stadium.

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Guest Column: Best Practices for Measuring Employee Events

Event Marketer

Event Marketer has partnered with the industrys leading authority on event measurement and analytics, the Experiential Marketing Measurement Coalition. The collaboration provides experiential marketers with important tools and resources designed to help them track and measure the success of their events. Learn more here. By Dax Callner, Founder and Board President, Experiential Marketing Measurement Coalition In today’s fast-paced and ever-evolving business landscape, internal events are o

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5 Things Businesses Need to Know to Thrive in a Post-COVID World

People are itching to get back into the world. 54% of consumers say they plan to dine out at a restaurant at least once a week this year. As COVID-19 restrictions ease, the competition for their business is stronger than ever. Download this eBook today to learn how your restaurant can be prepared!

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Bear Analytics

Event Industry News

Bear IQ is an innovative analytics platform built for event organisers, designed to turn your data into actionable insights for maximum ROI on audience engagement, revenue, and event success.

Tech 105
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C2’s CEO on Intentional Design and Orchestrated Serendipity

EventMB

Skift Take: Theres nothing like hanging 30 feet in the air or baking lasagna with total strangers to get people to connect and both were activities at this years C2.

Meetings 171
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Sustainable Events: How Event Apps Reduce Environmental Impact

Guidebook

Sustainability is a critical and essential factor for events today. More organizations are waking up to their environmental impact, and the events industry is no different. In 2019, National Geographic reported that since the first global environmental outlook in 1997, the Earths health has drastically declined. Time to step up and make a difference.