IMG
FEBRUARY 3, 2025
The future of experiential marketing is here! In 2025, brands will redefine audience engagement with AI-driven personalization, authentic storytelling, and community-first experiences. In-person events are back in high demand, offering meaningful human connections. Meanwhile, immersive technologies like AR/VR and AI influencers will create unforgettable, scalable interactions.
EventMB
FEBRUARY 4, 2025
Skift Take: There are many considerations when it comes to seating charts, especially regarding C-level executives and VIPs.
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IMG
JANUARY 29, 2025
Innovate Marketing Group: Los Angeles, CA When the Lunar New Year approaches, the vibrant and diverse cities across the U.S. gears up for a celebration like no other. The city embraces the opportunity to honor the traditions of its Asian communities during this auspicious time. Planning Lunar New Year events requires meticulous organization and a deep appreciation for the diverse customs that make this celebration so special.
Prestige Events Magazine
FEBRUARY 4, 2025
The Barbican, in partnership with caterer Searcys is offering event planners the opportunity to escape the hustle of the City this summer and immerse their guests in the lush surroundings of its tropical Conservatory. Nestled in the heart of London and home to over 1,500 species of exotic plants, this unique venue provides an inspiring backdrop for corporate and association events.
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In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
Event Industry News
JANUARY 30, 2025
AGF (A Greener Future) reveals 34 events, venues and innovators from 14 countries as finalists in theInternational AGF Awards 2025, sponsored by Skydiamond. Awards are given across 10 important sustainability categories, including power, water, food and travel, and the top accolade of the International Greener Festival Award and International Greener Arena Award 2025.
Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
EventMB
FEBRUARY 4, 2025
Skift Take: Chris Anderson, TEDs curator for the past 25 years, is passing the torch to new leadership. He has issued an open invitation to anyone who believes they have the resources and ideas to guide TEDs next chapter.
Prestige Events Magazine
FEBRUARY 4, 2025
The Honourable Artillery Company (HAC) has appointed Andrew Saupe as Executive Chef. Saupe, who joined the HACs in-house catering partner Searcys in May 2023, brings over two decades of culinary expertise to the role. A former Warrant Officer Class One with 24 years of regular army service in the Royal Logistics Corps, Saupe has already made an impact on the HACs catering offer with the development of new innovative and seasonal menus.
Event Marketer
JANUARY 30, 2025
In the wake of the wildfires that erupted across the L.A. area on Jan. 7, the events and entertainment industry has come together to offer support, resources and aid to neighbors, friends, families and colleagues. Tonight, stars like Billie Eilish, Lady Gaga, Olivia Rodrigo, Sting, Jelly Roll, Anderson.Paak and Stevie Nicks will be performing at the FireAid benefit concert at Intuit Dome and Kia Forum to gather donations for short-term relief efforts and long-term initiatives to prevent future f
Guidebook
JANUARY 29, 2025
Whether youre hosting a free or paid event, a well-designed registration form is a must for turning curiosity into commitment. The event registration form isnt just a way for attendees to secure their spot. Its also a smart and efficient way to gather attendee information and lay the groundwork for a smooth event experience. Because this form is so important, weve created this article to walk you through: The essential fields every registration form needs.
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The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
Event Industry News
FEBRUARY 4, 2025
To celebrate its 10th Anniversary, the Event Photography Awards organised a special Best Ever contest which saw the ten past EPA Overall Winner images qualify for the final alongside the winners of fifteen Best Ever categories, judged through an online system that attracted votes from some 4,000 event industry professionals from over 40 countries across […]
EventMB
JANUARY 31, 2025
Skift Take: The CMP, the events industry's most recognized certification is getting a makeover. For the first time since 2017, the Events Industry Council is rolling out significant changes to its Certified Meeting Professional International Standards.
Prestige Events Magazine
JANUARY 30, 2025
This month event:decision, the leading provider of event sustainability and responsibility data, has welcomed three new strategic appointments, as it aims to further its mission of promoting sustainability across the events industry. The company has appointed Donna Russell as Sustainability Communications Manager, tasked with developing compelling content and communications.
EventSource
JANUARY 30, 2025
Planning your dream wedding starts with inspiration – preferably locally sourced! For this, who better to turn to than Torontos top wedding planners to share Toronto’s most inspiring weddings from the past wedding season? From breathtaking venues to innovative dcor, traditional to moody vibes, and heartfelt personal touches, these weddings offer endless ideas for your own special day.
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In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
Caterease
JANUARY 31, 2025
Planning an event takes considerable effort. From selecting the perfect venue to curating the right menu, every detail matters when creating an unforgettable experience. However, one aspect often overlooked by caterers and event planners is capturing feedback during the event. Live feedback isn’t just a nice to haveits a powerful tool that can elevate your event to the next level.
Smart Meetings
JANUARY 30, 2025
The life of a meeting professional is a whirlwind of tight deadlines, packed schedules and high-stakes decisions. While the role is incredibly rewarding, the stress that comes with it can often feel overwhelming. To navigate these demands effectively, meeting professionals need to prioritize their own mindfulness and well-being. You can’t pour from an empty cup.
EventMB
FEBRUARY 3, 2025
Skift Take: Weekend business events have shed their taboo status, emerging as an opportunity that can enrich, rather than intrude upon, family time.
Prestige Events Magazine
JANUARY 30, 2025
The Jockey Club Venues , a collection of destination event and hospitality venues across the UK, has further strengthened its New Business Team for Conferences & Events with two new appointments – Jasmine Taylor and Tash Stone. Jasmine will join the Cheltenham team as Conference & Events Sales Manager, while Tash joins as Senior Sales Executive for Conferences and Events for the group.
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Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!
EventSource
FEBRUARY 4, 2025
Love has a way of bringing two souls together in the most beautiful harmony, and Angel and Michaels wedding was a perfect reflection of that enchantment. From the very first glance to the moment, they said I do, every detail of their wedding told a story of dreams fulfilled, promises made, and a future as bright as the sun that blessed their perfect day.
Event Industry News
FEBRUARY 5, 2025
GC Live, a major events organiser has announced it has raised an impressive 10,405 for Cash for Kids during their three major 2024 seasonal events, including theStarry NightsChristmas experiences at Dean Castle near Kilmarnock and the new location at Beecraigs Country Park, West Lothian, as well asFawkes Festival, Scotland’s largest fireworks event held at the […]
Event Marketer
JANUARY 30, 2025
Allison Fishman, VP-Marketing, Bosch Power Tools World of Concrete, the annual trade show for the concrete construction and masonry industries, brought over 57,000 attendees to the Las Vegas Convention Center, Jan. 20-23. While there was plenty of innovation inside, the hottest action was taking place outside, where brands let attendees get hands-on with the latest power tools and technologyfull-blast mode.
EventMB
JANUARY 29, 2025
Skift Take: What you include in an event justification letter could make the difference between getting and not getting approval to attend a conference.
Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien
Did you know that 4 out of 5 consumers use local search and 88% use smartphones for those searches? With that in mind, I think it's safe to say your online presence is the silver bullet of your business. Think about the revenue you could be missing by not prioritizing local search optimization. Fortunately, there are a handful of steps you can take right now that will immediately impact your business's pace in local search, and we're happy to share them.
Prestige Events Magazine
FEBRUARY 4, 2025
Thanks to the brilliant support of d&b group, The Power of Events is to livestream its 2 Year Anniversary. broadcast from d&bs Immersive Technology Experience Centre (ITEC), located at the heart of Londons Science Museum, with support from Giant iTabfor lending one of their devices to showcase the Events Industry Insight App –both these Supporters have made this a must-watchdigital experience.
StraussCA
JANUARY 30, 2025
One of the most effective ways to gain and retain members is to showcase and reinforce the value the association provides to them. This blog will explore how a combination of highlighting exclusive membership benefits, sharing success stories, providing access to resources, and leveraging member expertise will showcase the value the association gives to its members.
Event Industry News
FEBRUARY 4, 2025
A pivotal figure in shaping and developing the Irish events industry for the last 25 years, Paul Davis was presented with the Outstanding Contribution Award at Fridays Event Impact Awards in Dublin. CEO of Davis Events Agency, Paul Davis started his career as Ents Officer in University College Dublins Students Union.
Event Marketer
FEBRUARY 4, 2025
FIVE THINGS TO KNOW THIS WEEK This weeks hot takes on hot topics in experiential marketing cover Tunnels of Love, Zero Bodegas and Lunar New Year celebrations. FREEBIES ABOUND AT WELCHS ‘ZERO BODEGA’ POP-UP New Yorkers got a taste of Welchs new Zero Sugar juices last week when the brand popped up a classic NYC-inspired bodega to introduce the new product line.
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People are itching to get back into the world. 54% of consumers say they plan to dine out at a restaurant at least once a week this year. As COVID-19 restrictions ease, the competition for their business is stronger than ever. Download this eBook today to learn how your restaurant can be prepared!
EventMB
JANUARY 30, 2025
Skift Take: From robots to rock 'n' roll stages, Money20/20's marketing guru Kathryn Frankson has a knack for turning heads and raising eyebrows. But behind the wild ideas and viral moments is a seasoned innovator with some serious wisdom to share.
Prestige Events Magazine
FEBRUARY 4, 2025
60 Great Queen Street has today been unveiled as the exciting new brand identity for commercial events at Londons iconic Freemasons Hall. The announcement comes as Smart Group, the owner of Moving Venue which was appointed as sole catering partner at Freemasons Hall in July 2024, takes on full responsibility for the sales and marketing function for events at the venue.
Smart Meetings
FEBRUARY 4, 2025
The last seven years I’ve been living bicoastally, toggling back and forth as home bases from New York City then Los Angeles then NYC again. In 2020, I bought a car and drove across the country on a solo road trip because I knew that rebuilding my business, after Covid-19 ravaged it, I would not be able to thrive in a small apartment in a cold Manhattan winter.
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