SXSW 2025: Lush Tackles Gun Violence with its ‘Bloom A New Day’ Activation
Event Marketer
MARCH 11, 2025
Lush Cosmetics has deep roots in activism, even billing itself as a campaigning organization fronted by a soap shop. And at SXSW 2025, the brand proved as much. From March 9-10, Lush and nonprofit partner Change the Ref set up shop in Austin, TX, to raise awareness of school shootings and educate consumers on the Lawsuit for Survival , a bill aimed at implementing stronger U.S. gun policies to prevent mass shootings.
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