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CMP Spotlight: Get to Know Barbara Connell, CMP Fellow

Smart Meetings

Staff meetings, sales meetings, educational programs, board meetings, national/international events—in-person or virtual or a combination thereof—any gathering of individuals can decide the fate of an organization.” Events are everywhere; and event planners play an integral role in any and every industry.

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6 Ways Medical Meetings Are Proving Their Value To Exhibitors

PCMA Convene

And if they’re writing scripts, we don’t necessarily know whether it was because of our conference or another conference or direct-to-consumer advertising.”. Orders for medical devices are no easier to trace, considering the lengthy purchasing timelines for costly equipment. That’s a difficult thing to put an ROI on.”.

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Top medical communications companies: Choosing the best for events

SpotMe Blog

The right MedComms agency team should be able to leverage their expertise in medical communications to ensure that your event is successful and meets all of its goals. Clients – With the life sciences industry being so broad, it is important to know whether the medical communications agency has experience in your specific field.

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Smart marketers avoid web form spam

Conferences that Work

The form header reads: “ Please note: This is not a calendar for conventional meetings. Don’t waste your time, or mine, submitting such meetings; they will not be listed. every now and again a marketer types in a listing for a conference (usually a medical meeting) that is clearly a traditional event.

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Seven Telltale Signs That a Conference is a Scam

PCMA Convene

If a conference takes your money and no event is organized, there is clearly false advertising and grounds for legal action, perhaps even criminal charges,” Gopinath said. “If Often, these meetings are operating in a gray legal area, skating a fine line between illegal and unethical,” Gopinath continued. “If No venue known.

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How Much Should You Spend on Marketing Your Meeting?

PCMA Convene

According to Convene ’s most recent Meetings Market Survey , on average, 6 percent of a meeting’s direct expenses fall in the marketing/promotion category. The bigger issue is that they’re selling something that’s not moving the needle for advertisers nor embracing a digital-first strategy. . The Shift From Push to Pull.

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How To Minimize Unconscious Bias At Your Meeting

PCMA Convene

How does that play out at meetings — and what can you do to minimize it? For example, a recent BBC test revealed that a job seeker with an English-sounding name was offered three times the number of interviews for advertising-sales positions in London as a similar applicant with a Muslim name. It’s called unconscious bias.