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How to Use Social Media to Improve Your 2019 Events

Smart Meetings

Will 2019 be the year you leverage social media to make your events safer, more compelling and downright fun? A new survey shows that planners are missing opportunities to connect, sell sponsorships and build community. Here are the internet and social media trends planners need to know for 2019. Risk Management.

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3 Tips for Landing Sponsorships in 2019

Smart Meetings

There’s more than meets the eye when it comes to convention sponsorship. Now, with data and technology bringing advertisers closer to their audiences, brands expect to see clear and conclusive evidence that sponsorships yield sufficient return on investment. More : How to Use Social Media to Improve Your 2019 Events.

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Expos Don’t Work Well in a Virtual Environment

Velvet Chainsaw

Virtual expos are more like commoditized digital advertising offerings than they are immersive deal-making spaces. Up Your Sponsorship Game. While these virtual expo predictions are sobering, conference organizers should be taking steps to diversify revenue by going all in with sponsorship. Trusted Platform. Sponsor Success.

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The Brief: Weed Sponsorships and Predictive Palettes

Event Marketer

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover floating face serum, a smokin’ festival sponsorship and predictive palettes. ANA further reports that the ethnic diversity of the advertising and marketing industries declined from 32.3 fest—until now, that is. percent in 2022 to 30.8

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The Brief: Cash Showers and ‘F*d Up’ Sponsorships

Event Marketer

Attendees are invited to walk through the social media-friendly spaces to take curated photo ops, while also getting a chance to literally be showered in cash at random times throughout the day. (If If you’re looking for a sign that it’s time to reenact your favorite rap music video, this is it.)

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8 Tips for Your Hybrid or Virtual Event Marketing Strategy

Attendease

If you’re considering marketing a hybrid or virtual event in the near future, consider these eight keys to success as part of your advertising strategy. Provide all the details participants need on speakers, agenda, schedules, directions (if hybrid) and sponsorship opportunities.

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Sports Sponsorship Update, Part 2: How Brands are Driving Measurable Change for Women’s Sports

Event Marketer

Fortunately, brands are offering women’s sports an assist through purpose-led sponsorship programs that, at their core, are about driving awareness of the leagues and the players more than the company’s latest offerings. It’s not just the right thing to do, “it’s good business,” says Alison Giordano, svp-global sponsorships at Mastercard.

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