Velvet Chainsaw

APRIL 9, 2020

In the beginning of this crisis, organizers of major conferences and trade shows were canceling with very little lead time. For refunds, take the lead from what airlines and hotels are doing for individual cancellations. Identify expenses that can be cut. Think outside the box on where you should make new investment.

Conference 418

Conference Contracts Airlines Trade Shows 418

Velvet Chainsaw

OCTOBER 31, 2019

Explicit attendee behaviors like sessions favorited or handouts downloaded in the mobile app can be the most helpful intelligence for future planning. Purchasing Influence/Role — Most conferences with a trade show collect data on annual budget, role in the purchasing process, and product/service interests.

Airlines 294

Airlines Trade Shows Conference Consulting 294

Velvet Chainsaw

FEBRUARY 27, 2023

Expenses for exhibitors at association trade shows have increased significantly while corporate marketing budgets have remained flat. Transportation providers from airlines to shuttle bus providers to shared ride services and taxis are all raising fees.

2023 221

2023 Food and Beverage 2022 Transportation 221