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SXSW 2025: The Top Experiential Stunts, Activations and Events Taking Over Austin

Event Marketer

To wash it down, there were themed craft beverages that paired with the dishes, like the Maritime Marg, as well as mocktail options. Naturally, the Whataburger Food Truck was also parked on-site and dishing out hot samples of the limited-time menu item, the Monterey Melt.

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How Six Sponsors are Serving up Fan Experiences at the 2021 US Open

Event Marketer

In addition to the courts, the brand provided an open-air lounge offering food and drinks. The patio complements the newly located cardmember lounge at Louis Armstrong Stadium, where cardmembers and up to two guests can escape the heat, purchase food and beverages and scoop up four exclusive, customizable designs from Ralph Lauren.

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A Supersized Roundup: 14 Experiential Holiday Programs That Slayed All the Way

Event Marketer

CHASE x SOUTHWEST AIRLINES. Southwest Airlines and Chase sought fresh ways to provide their customers and cardholders with extra perks this holiday season, whether they were traveling or staying put. The post A Supersized Roundup: 14 Experiential Holiday Programs That Slayed All the Way appeared first on Event Marketer.

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Top 11 Event Types for Achieving Business Goals

Bizzabo

If you’re planning an event for your company that is focused on bringing together clients or employees, then it’s a good bet you’re planning a B2B affair. Here are some common do’s, don’ts, and examples of real life corporate event ideas that will help you plan your next B2B extravaganza. Why B2B events? Source: JetBlue.

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Smart Planning for Destination Events (Webinar Recap).

Expo Pass

.” — Heather Pilcher Assuming you have a year in advance to plan (which you won’t always), our guests recommend you start with big-ticket items like hotel contracts, catering, event registration due dates, etc. We loved their suggestion of using the previous year’s calendar as a starting point for your current destination event.

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Rethinking How You Work With Procurement

PCMA Convene

A planner is more focused on the events that they’re responsible for, versus procurement, which wants as much as possible to have an aggregate picture of all spend, from sleeping rooms, to food-and-beverage, to airlines, travel, and Internet.”.

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Three Outdoor Events Offer Insights on the Benefits and Challenges of Activating Al Fresco

Event Marketer

The new location offered 45 percent more space, spanning 450,000 square feet of exhibits and experiences including floral and plant displays, shopping, education, sponsor activations and themed food and beverage options. Lemheney says event marketers need to consider the lack of amenities involved in activating outdoors.

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