Event Marketer

APRIL 15, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover scented billboards, denim cafés and BARK Air. In what has to be a first, BARK is launching BARK Air , a “dog-first” airline that provides a first-class experience designed for pups, and plenty of perks for their humans.

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Wireless Airlines Retail Travel 293

Event Marketer

SEPTEMBER 27, 2024

At Southwest Airlines, one or more dedicated cultural ambassadors in each of the brand’s locations are tasked with maintaining morale, organizing engaging internal activities and generally taking care of the staff. Make it recreational.

Airlines 306

Airlines 2024 Conference Events 306

Event Marketer

AUGUST 16, 2021

Amazon drew on several of the film’s themes in its marketing efforts, from science to family to military, to bring the story to life. Playing to a global audience and leaning on the Amazon ecosystem, the brand activated Twitch takeovers, virtual watch parties, consumer gifting, curated screening events and grassroots regional activations.

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Social Media Transportation Airlines Travel 351

Event Marketer

AUGUST 12, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover curly creations, mobile snack squads and life-size doll houses. The wine and spirits brand activated several events during the festival in New Orleans, starting with an opening night party at the National WWII Museum.

Airlines 290

Airlines 2025 Transportation Travel 290

Event Marketer

SEPTEMBER 25, 2023

The BÉIS Hotel tour touched down for several weeks in each market, kicking off in L.A. Instead, it focused on an airline-inspired theme with BÉIS luggage stored in overhead bins, a branded beverage cart, airplane seats and plane window wall graphics. being its biggest market, BÉIS looked at other large U.S. area,” Money says.

Hotels 306

Hotels Travel Airlines Fashion 306

Bizzabo

NOVEMBER 13, 2018

Get inspired by these 10 corporate event marketing ideas that go beyond the typical trade show booth. It’s no secret that live events are valuable marketing channels. According to the 2018 Event Marketing Benchmarks and Trends , that’s exactly the case. Virtual Reality will be news-worthy Event Marketing.

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Corporate Events Event Marketing Marketing Trade Shows 76

Event Marketer

SEPTEMBER 6, 2021

Emirates returned to the US Open as the tournament’s official airline for the tenth year in a row. The kit is available for delivery throughout the tournament across 40 key markets, including one-hour delivery in Chicago, New York City and Miami. Photo credit: Bryan Bedder/Getty Images for American Express.

2021 359

2021 Food and Beverage Sports Hotels 359

Hubilo Blog

JULY 31, 2018

This is, in short, the impact of experiential marketing on the consumers. What exactly is experiential marketing ? Also known as interactive marketing, it is a modern form of marketing tactic which directly connects the marketer to the consumers, personalizing the ad experience or interacting with them from a more personal angle.

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Event Marketing Marketing Social Media Events 83

Event Marketer

SEPTEMBER 13, 2021

The launch was hosted live in Los Angeles in June for 100 influencers, media members, investors and strategic partners, like United Airlines , while many more joined the experience virtually. Agencies: PRG Events (creative, technical production); GFX Creator (content); Super 78 (aerial photography); LaunchSquad (p.r.).

Transportation 304

Transportation Airlines Technology Sustainability 304

Eventmobi

SEPTEMBER 22, 2022

For example, many airlines run CSR campaigns meant to offset the carbon emissions that result from air travel. As with any event or marketing campaign, you will spend time promoting your CSR initiative through PR, social media, email marketing and other channels. . Improved brand image and recognition.

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Event Marketer

JULY 31, 2023

Your monthly event sustainability update In our April Industry Pulse Survey , 72 percent of event marketers said sustainability plays a role in vendor and/or material sourcing and selection, and half of the survey’s respondents said they are eliminating single-use plastic at their events and activations.

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Venues Sustainability 2026 Hotels 246

Event Marketer

APRIL 24, 2023

Crafting internal events that resonate with today’s workforce requires intention. As Whitney Eichinger, svp-culture and communications at Southwest Airlines, put it, “You can decorate anything, but you have to have culture at your core.” Clearly, the weekly bar cart is no longer going to cut it. So, where to begin?

Airlines 246

Airlines 2023 2022 Management 246

Eventmobi

AUGUST 16, 2018

G2 Crowd is the leading website for online business software and service reviews, where Event Mobi ranks as a High Performer on the Summer 2018 Mobile Event Apps Report. Event speakers are essential to a successful event marketing strategy. Because it gets results. In-demand speakers are, by nature, influencers.

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Speakers B2B Airlines Event Apps 152

Social Tables

JULY 31, 2021

Successfully marketing an event relies on creating and capturing demand throughout the entire event registration process. Breaking down event marketing into stages allows event planners to appeal to different audiences at different times throughout the registration process. Research the event destination.

Advertising 174

Advertising Retail Social Media Marketing 174

Event Industry News

MAY 14, 2019

In what’s now become a widely shared statistic in the industry, “event coordinator” ranks as the fifth-most stressful job in America, right up there with police and firefighters. Donella Muzik, Director, International Marketing and Outreach, AVIXA : . Pauline Kwasniak, Founder, TurnedSee & Hotels4Meetings: .

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Event Tech Event Management Tech Management 111

Endless Events

AUGUST 24, 2018

Four Essential Questions to Ask about Your Marketing Plan. Sometimes, event marketing plans get so convoluted that the original purpose of the event gets buried in the process. It’s important to double-check everything, not just to make sure the event is feasible but also to make sure it still fits with corporate goals.

Trade Shows 75

Trade Shows Social Media Airlines Travel 75

Guidebook

MAY 16, 2023

It surprised many people when Forbes Magazine listed event planning as the fifth most stressful job. The top four most stressful jobs were soldier, firefighter, airline pilot, and police officer. So why does Forbes list event planning so high? A police officer or airline pilot’s stress ends when they go off duty.

Event Planning 78

Event Planning Social Media Airlines Contracts 78

Event Industry News

MARCH 7, 2019

Irv – Recognised as one of the founding leaders of ‘Experiential’ Marketing, Irv is a strategic and creative thinker. All Nippon Airways, Japan’s largest 5-Star airline. 17 years on, Kemosabe still run all of their European marketing. Case Study: Nippon Airways.

Airlines 63

Airlines Social Media Retail Automotive 63

TicketBud

AUGUST 21, 2023

Event coordinator is consistently listed in the top 10 most stressful jobs , along with military personnel, airline pilots and newspaper and broadcast journalists. Notion has a range of customizable pages and templates designed to help event organizers plan and market their event. And why wouldn’t it be?

Technology 78

Technology Social Media Airlines Event Apps 78

SmartMeetings

MAY 10, 2021

Eric Holmen, chief revenue officer with Splash event marketing platform, stressed the importance of messaging to ease pandemic anxiety before, during and after the event. In your event marketing, tell people what you mean when you say the meeting will be “compliant.” Post-event, ask people how they felt.

Venues 105

Venues Travel Airlines Meetings 105

Capterra Event Management

NOVEMBER 14, 2017

Luck favors the prepared, especially the prepared event planner that knows what’s happening in their industry. I’ve highlighted three of the biggest trends affecting the event management industry, including new technologies and market shifts. The Ultimate Guide to Fostering Relationships at Your Networking Events.

2018 78

2018 Event Management Management Social Media 78

Expo Pass

NOVEMBER 28, 2023

The massive exhibit hall hosts hotel groups, technology providers, convention aureus, airlines, and more. Everything and everyone you need to be a successful event planner can be found under one roof! Topics include Technology and Innovation, Business Practices, Event Marketing, Trends and Research.

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2024 Event Planning Conference Education 78

Bizzabo

NOVEMBER 30, 2018

If you’re planning an event for your company that is focused on bringing together clients or employees, then it’s a good bet you’re planning a B2B affair. Here are some common do’s, don’ts, and examples of real life corporate event ideas that will help you plan your next B2B extravaganza. Why B2B events? Product Launches.

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B2B Trade Shows Food and Beverage Conference 70

Bizzabo

APRIL 7, 2020

When VICE and its numerous subsidiaries aren't producing top-notch print and digital content, they're probably hosting a stellar live event or planning the next great marketing activation. Plus, themes make event marketing much easier. VICE Night Market. August 6, 2016. Source: Twitter. Source: Pulsd.

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2017 2018 Entertainment 2004 71

Event Industry News

APRIL 16, 2019

MediaPro International is a technical production and rental company providing innovative technology and creative design solutions to all sectors of the events market. All the rigging calculations and supervision was undertaken by Colin Silvers, MediaPro’s head of rigging.

2004 64

2004 Airlines 2019 Technology 64

Cvent: Event Marketing

MAY 14, 2018

Myrtle Beach International Airport (MYR) makes travel to the Grand Strand simple, with carriers that service Myrtle Beach directly: Allegiant Airlines, American Airlines, Delta Air Lines, Porter Airlines, Spirit Airlines, United, and WestJet.

Airlines 43

Airlines Meetings Trade Shows 2016 43

Cvent: Event Marketing

DECEMBER 3, 2018

Industry consolidation among key suppliers such as hotels and airlines is spurring increasing costs in those and other categories. This is driving up the costs of individual meetings and events. And the growing use of digital communications along with social media are facilitating face-to-face meetings, conversations and networking.

2019 62

2019 Meetings Airlines Social Media 62

Eventbase

FEBRUARY 12, 2020

Airlines, hotels, and car rental agencies often ask the same question during the check-in process, “Are you travelling for business or leisure?” Event managers can capitalize on this growing trend to make their event experiences more appealing to business travelers who want a bit of leisure on the side. What is bleisure travel?

Travel 52

Travel Negotiating Event Apps 2020 52

Floktu

FEBRUARY 19, 2020

As advertising dollars continue to flow towards automated buying and selling of ad inventory, brands, agencies, publishers and ad tech vendors need to ensure they are across the industry trends, challenges, and opportunities that underpin the programmatic market. The Details. When: March 3, 8am – 5:05pm.

2020 40

2020 Advertising Airlines Speakers 40

Planning Pod

FEBRUARY 1, 2017

Easily set up your registration form and customize your pricing structure with Planning Pod’s flexible event registration and marketing tools. Try our 30+ event management tools today FREE >> 5. Lots more value in the latter and it makes the VIP price seem more reasonable. Emphasize the concept of time, not money.

Retail 94

Retail Events Airlines Meetings 94

Bizzabo

FEBRUARY 11, 2019

Discover what leading marketers from INBOUND and SEMrush are planning and predicting for 2019. In January, we discussed the future of events with Elijah from INBOUND and Aleksandra from SEMrush. During the discussion we covered: The Power of Events. Event Technology. Email Marketing. Email Marketing.

2019 48

2019 Technology Advertising B2C 48

Connect Your Meetings

MAY 3, 2018

How did each of you get your start in event tech? From an early start at KLM airlines, I have to co-ownership of a full-service travel management company, I’ve been in the travel and events business since the beginning of my career. MC: With the proliferation of event tech, marketers and planners now have more choices than ever.

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Event Tech Tech 2006 2007 45

Cvent: Event Marketing

AUGUST 2, 2018

— American Airlines (@AmericanAir) May 11, 2018. Stay appropriate and make sure what you’re sharing is beneficial, not offensive. Raise your hand if you're ready for the weekend! pic.twitter.com/P8DPAWrigX. Ask for Feedback! Twitter is the perfect place to get quick responses.

2018 46

2018 Social Media Airlines 2015 46

Cvent: Event Marketing

JULY 31, 2018

Far from frenzied, PSP offers nonstop service from 11 airlines connecting to more than 550 global destinations. Looking for alternative airlines? Easy Air Access: SmarterTravel.com named the Palm Springs International Airport (PSP) one of its “10 Most Stress-Free Airports in America,” and for good reason. hour drive).

Meetings 31

Meetings Airlines Negotiating Hotels 31

PCMA Convene

JUNE 30, 2016

A planner is more focused on the events that they’re responsible for, versus procurement, which wants as much as possible to have an aggregate picture of all spend, from sleeping rooms, to food-and-beverage, to airlines, travel, and Internet.”. In the end, it is transparency that both sides should strive for, according to Wilson.

Negotiating 66

Negotiating Contracts Fashion Food and Beverage 66

Expo Pass

JULY 2, 2024

.” — Heather Pilcher Assuming you have a year in advance to plan (which you won’t always), our guests recommend you start with big-ticket items like hotel contracts, catering, event registration due dates, etc. We loved their suggestion of using the previous year’s calendar as a starting point for your current destination event.

Travel 78

Travel Transportation Contracts Hotels 78

Cvent: Event Marketing

FEBRUARY 6, 2019

Have you heard the saying “no two people pay the same price for an airline ticket”? You could also say something similar about meeting and event planners: “no two planners are paid the same salary,” even though their job descriptions and duties might be exactly the same.

Airlines 38

Airlines Negotiating Education Contracts 38