How Six Sponsors are Serving up Fan Experiences at the 2021 US Open
Event Marketer
SEPTEMBER 6, 2021
Activating both on- and off-site, brands are vying for fans’ attention with technology, art, lounge spaces, immersive photo ops, hospitality plays and more. Sports Sponsorship Q&A: How American Express Keeps it Fresh at the US Open. Emirates returned to the US Open as the tournament’s official airline for the tenth year in a row.
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