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Smart Travel: MICE Industry’s Positive Impact on Business Travel, Wynn Resorts’ Bigger Better UAE Plans Revealed, Indigenous Tourism Booms and More

Smart Meetings

and China, whose business travel markets have expanded 13.4% The growing interest in blended travel, or bleisure , where business travelers extend trips to include personal vacations, has also played a hand in boosting the market. trillion by the end of 2024. Key players are the U.S. and 13.1%, respectively, since pre-pandemic levels.

Tourism 242
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Amazon Prime Video Touts ‘The Tomorrow War’ with Stunts, Screenings and Takeovers

Event Marketer

Amazon drew on several of the film’s themes in its marketing efforts, from science to family to military, to bring the story to life. It takes a lot of operational coordination and strategic planning, especially with a global service like ours,” says Jared Goldsmith, global head of action and thriller marketing at Amazon Prime Video. “We’re

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Luggage Brand BÉIS Activates a Shoppable Three-city Hotel Pop-up Tour

Event Marketer

The industry shift is driving brands like BÉIS, a d-to-c brand popular on social media, to create moments for fans to get their hands on its collections of suitcases, backpacks and totes they see in their feeds every day. The BÉIS Hotel tour touched down for several weeks in each market, kicking off in L.A. area,” Money says.

Hotels 304
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Organizing a Pop-up Event: 4 Keys to Success

Eventmobi

Strong Marketing to Create Buzz. Here’s an example from an airline. Temporary pop-up event venues are a perfect fit for guerrilla marketing events as they generate a lot of buzz by seemingly appearing out of nowhere. More tools are coming onto the market to make this easier. Strong Marketing. The Right Venue.

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Alaska and Southwest Tops for Airline Customer Service

SmartMeetings

Power’s 2017 North America Airline Satisfaction Study actually indicates that things have improved. In the report released on May 10, overall customer satisfaction with North American airlines has soared to its highest rate ever. This year marks the 13th annual North America Airline Satisfaction Study. How did airlines rank?

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The Benefits of Running a CSR Event

Eventmobi

CSR programs are typically focused on social, environmental, or economic issues. . For example, many airlines run CSR campaigns meant to offset the carbon emissions that result from air travel. There are a few added bonuses that come with a successful corporate social responsibility initiative as well: . What’s Next? .

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Will Meeting Planners Be New Targets for Influencer Marketing?

PCMA Convene

Oklahoma City is using influencer marketing in the form of a travel-writing team who will highlight the city’s leisure attractions — and is also bolstering its meetings portfolio with a new convention center. People just don’t know really what to think of Oklahoma City,” said Seth Spillman, the CVB’s director of marketing and communications.