Airlines Marketing Sponsorships 
Event Marketer
SEPTEMBER 27, 2021
Explore more Olympics Sponsorship Strategies: Inside Seven Top Activations From the Summer Olympics. United Airlines leveraged Olympic gymnast Simone Biles for a series of photo ops. UNITED AIRLINES. The post No Spectators: How Four Brands Altered Their Game Plans for the Tokyo Olympics appeared first on Event Marketer.
Event Marketer
APRIL 15, 2024
FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover scented billboards, denim cafés and BARK Air. In what has to be a first, BARK is launching BARK Air , a “dog-first” airline that provides a first-class experience designed for pups, and plenty of perks for their humans.
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Event Marketer
DECEMBER 19, 2022
And to enhance the experience for millions of annual visitors, Hallmark leveraged its sponsorship as a “new way to spread Hallmark Christmas joy” with festive activations that underscored its renowned Countdown to Christmas campaign. Agency : The Social Standard, influencer marketing). LUFTHANSA AIRLINES. Photo credit: Enchant.
Event Marketer
SEPTEMBER 6, 2021
Sports Sponsorship Q&A: How American Express Keeps it Fresh at the US Open. Emirates returned to the US Open as the tournament’s official airline for the tenth year in a row. The kit is available for delivery throughout the tournament across 40 key markets, including one-hour delivery in Chicago, New York City and Miami.
Velvet Chainsaw
FEBRUARY 27, 2023
Following are considerations gathered from industry media, meetings market surveys and anecdotal reports from Velvet Chainsaw Consulting clients. Hotels are raising rates for both leisure and group business as they are currently experiencing strong demand in many markets.
Eventmobi
OCTOBER 6, 2022
Strong Marketing to Create Buzz. Here’s an example from an airline. Temporary pop-up event venues are a perfect fit for guerrilla marketing events as they generate a lot of buzz by seemingly appearing out of nowhere. More tools are coming onto the market to make this easier. Strong Marketing. The Right Venue.
Velvet Chainsaw
SEPTEMBER 29, 2016
American Airlines couldn’t care less that I’ve been a member of its loyalty program for 30-plus years. Be sure to allow multiple ways of accruing points — points per 10’ x 10’ booth and points for sponsorship, promotion, and/or advertising spend (e.g., one point for every $5K in integrated marketing spend). Partnership.
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