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In 2004, he pioneered cultural branding as a powerful new strategy tool in his international best-selling book How Brands Become Icons: The Principles of Cultural Branding and two supporting articles in the Harvard Business Review. Bo Krüger is a speaker, facilitator and meetingdesigner. Where to Find him? Where to find her?
In 2004, he pioneered cultural branding as a powerful new strategy tool in his international best-selling book How Brands Become Icons: The Principles of Cultural Branding and two supporting articles in the Harvard Business Review. Bo Krüger is a speaker, facilitator and meetingdesigner. Where to Find him? Where to find her?
So, our blog provides comprehensive and personality-packed articles with the latest tips, tricks, and trends for event planners to create more epic events with a focus on technical production. . Speaking of opinion, here’s a great article on sustainably supporting local communities , while creating authentic experiences for event goers.
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