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History of BEIW Living in Color FashionShow The ambitious list of partners and attractions was long that first year. After light traffic last year, the tradeshow component was dropped. Sherrif Karamat , president and CEO of PCMA, explained that the idea was to allow people to get more done with one flight to D.C.
What would you say is the biggest challenge for a traditional associationmeeting planner? I think we’re going to see continued growth for alternative venues, like the example of Berlin’s old railway station being a funky venue for fashionshows and so on. So we will get to that point — the sooner the better.
Many of these new businesses are eschewing traditional association conferences and tradeshows to promote their offerings at events known for their early adopter audiences, including a digital health care track at [the Consumer Electronics Show] and SXSW.” . HLTH AND WELLNESS. They’re looking for more intimacy.
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