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The great resignation, coupled by increases in unsubscribes, have made it more difficult than ever to reach the inbox of potential attendees and conference participants. That spawns more collaboration between brands and influencers in planning campaigns and a lot more interest in tracking the social media marketing metrics.
The way we buy has evolved for both the B2B and B2C sectors. But there was a huge divide on the third factor “to attendconference programs/sessions.” That begs the question: Where are these attendees getting their industry trends if not in conference education programming? Stay tuned.
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