Your Trade Show Attendees: What Do They Really, Really Want?
Velvet Chainsaw
JUNE 28, 2016
In a groundbreaking study that encompasses survey results from both show organizers and their attendees, CEIR has gathered data from thousands to gauge key characteristics of repeat attendees—who they are and why they become loyal visitors to an exhibition. And to actually close a sale on site? How do you track attendee retention?
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