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One of my biggest pet peeves is the way some conferences approach first-time attendees. Being intentional and having a plan for how you welcome someone who is experiencing your conference for the first time is not only the right thing to do, it’s also a smart attendee acquisition strategy. No One Should Eat Alone.
The factors that influence loyal attendees to come to a trade show are quite different, in many instances, than organizers’ perceptions—factors used to select sites, sell to their exhibitors, and plan their conference education. Smart Cookies. What Kinds of Shopping Motivate Attendees? And to actually close a sale on site?
So what does this mean for those of us responsible for organizing and executing conferences and events? What would it take to implement radical hospitality at your conference? There has never been a more important and serious reason to bring diverse people together face to face so they can share fears, joys and challenges.
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