Attendance Marketing Contracts Magazine 
Velvet Chainsaw
NOVEMBER 6, 2017
Organizations with marketing spend of 20 to 25 percent usually have a 132-page final program. Leadership often thinks the answer to their attendance problems is to earmark even more spend for attendance marketing. Savvy marketers are testing retargeting based on your Web site’s visitors’ previous actions.
PCMA Convene
SEPTEMBER 18, 2017
Organizations with marketing spend of 20 to 25 percent usually have a 132-page final program. Leadership often thinks the answer to their attendance problems is to earmark even more spend for attendance marketing. They also spend a lot on list buys and ad placements.
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