Attendance Marketing Data Marketing 
Velvet Chainsaw
APRIL 12, 2022
Influencer Marketing Hub , which specializes in producing content in the social media and influencer marketing industry, published its top 18 social influencer trends for 2022. Data rules. Top Five Trends in Social Influencing. We’ve culled those trends to identify five that are applicable to the B2B events industry.
Velvet Chainsaw
APRIL 5, 2022
Before March of 2020, pacing data was a useful tool for predicting final attendance and revenue. As we come out of the pandemic, we need a different playbook to drive attendance and earlier commitment. Market differently. If you were pacing behind, you could make midcourse corrections.
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Velvet Chainsaw
NOVEMBER 6, 2017
A strategic look at your marketing spend, as well as what you spend on your attendee experience, can be telling. According to Convene ’s most recent Meetings Market Survey , on average 6 percent of a meeting’s direct expenses fall in the marketing/promotion category. More or better marketing can’t fix this.
Velvet Chainsaw
JUNE 5, 2024
Perform the same analysis using your attendee registration data. Usually this data will not include the “member since” date. We like 0 to 2 years, 3 to 6 years, 7 – 9 years and 10+ years. Determine what percentage of your membership is in each of these ranges. Compare the two.
Eventory
JANUARY 29, 2019
2019 is here with its event calendar full of the best marketing conferences waiting for you to attend them. The marketing industry changes at a very fast pace. To keep track of emerging progress and novelties marketing specialists need to stay in the center of ongoing changes. Top 25 best marketing conferences in 2019.
Velvet Chainsaw
OCTOBER 12, 2018
We were discussing their marketing and communication strategies for their event. I voiced my strong opinion that conference organizers should embrace inbound marketing (pull) over traditional outbound marketing (push). According to IBM, 90% of the data in the world today has been created in the last two years.
Eventory
OCTOBER 9, 2018
Conferences, summits, meetups – marketing managers’ calendars are bursting at the seams with the mass of industry events. However, it’s hard to miss the impression that more and more often, marketing conferences are like a sad duty for the marketing managers. Marketing conferences aren’t substantive for marketing managers.
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