Why Your Conference Should be Target-Audience Obsessed
Velvet Chainsaw
JULY 10, 2017
Here are the steps involved: True Attendee Definition — Certain attendance categories should be removed from the core audience analysis to get to what we refer to as “true attendees.” A Road Map. Using the insights of Fader, we’ve come up with a process that yields a clearer understanding of each event’s audience.
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