Remove Attendance Marketing Remove Event Design Remove Food and Beverage
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How Much Should You Spend on Marketing Your Meeting?

PCMA Convene

Leadership often thinks the answer to their attendance problems is to earmark even more spend for attendance marketing. They value experiences like food and beverage, speakers/entertainment, and learning environments with good audiovisual. They also spend a lot on list buys and ad placements.

article thumbnail

How Much Should You Spend on Marketing Your Meeting?

PCMA Convene

Leadership often thinks the answer to their attendance problems is to earmark even more spend for attendance marketing. They value experiences like food and beverage, speakers/entertainment, and learning environments with good audiovisual. They also spend a lot on list buys and ad placements.