Why Your Conference Should be Target-Audience Obsessed
Velvet Chainsaw
JULY 10, 2017
The first heat map shows the percent of loyal attendees by region, who tend to go anywhere your meeting is being held. Heat Mapping — There are lots of ways to heat-map your audience. We often use a heat map that divides the country into six large regions. Next, we create three heat maps — one for each year — of the non-loyal attendees.
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