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You hold a B2C (business to consumer) event when your event caters to your business’ customers. For example, a conference or a networking event are B2C events. It’s a B2C event that can be in-person, hybrid, or virtual. A force majeure clause is a clause included in most venue contracts. Consumer show.
This month we spoke with Dayna Rothman, CRO at SaaStr, about multi-channel event promotion, the differences and similarities between B2B and B2C events, and what it takes to scale a rapidly growing event. The other thing is that the two areas of revenue for us are ticket sales and sponsorship sales.
Consumer Exhibitions Consumer exhibitions, also known as expos, are for a B2C target audience. A quality event management software can help with floor plan management, revenue generation, online contracting and sponsorship management, attendee engagement, and matchmaking.
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