Endless Events

OCTOBER 18, 2022

Every event professional understands that events are a form of marketing – especially in a B2B and B2C world. A Splash study shows that it might be the most powerful tool in the marketer’s arsenal! Like any other marketing effort, events need a comprehensive event marketing strategy to get the best results.

Event Marketing 139

Event Marketing Marketing B2B Social Media 139

Bizzabo

DECEMBER 17, 2018

Get ready for the most comprehensive list of event marketing statistics, event management statistics and event planning statistics on the internet for 2019 and beyond! Plus, we've added industry-specific insights into live event marketing for 2019. Event Marketing Budgets and Trends. Social Media Promotion.

Event Marketing 98

Event Marketing 2019 Marketing 2014 98

Event Industry News

DECEMBER 17, 2020

In the run up to the launch date, a series of teaser content including supporting videos from a wide range of high profile personalities were sent across the OIOV social media channels. The videos released across social media channels and www.wecreateexperiences.co.uk

B2B 138

B2B B2C Social Media 2021 138

Eventinterface

SEPTEMBER 20, 2017

No good marketer shies away from live events. On the contrary, a professionally executed event is often a staple of the successful marketing strategy that turns heads, signs on new clients, helps forge business partnerships, and solidifies brand recognition and loyalty. He specializes in experiential marketing and event productions.

Insurance 154

Insurance B2C Social Media B2B 154

Eventinterface

SEPTEMBER 20, 2017

No good marketer shies away from live events. On the contrary, a professionally executed event is often a staple of the successful marketing strategy that turns heads, signs on new clients, helps forge business partnerships, and solidifies brand recognition and loyalty. He specializes in experiential marketing and event productions.

Insurance 154

Insurance B2C Social Media B2B 154

Event Industry News

MARCH 9, 2020

Vividink PR & Social Media has announced that it has agreed a three-year deal with East of England Arena & Events Centre to provide a complete PR and social media service. In addition, its sister company, Vividfish, will be providing inbound marketing and lead generation services.

Contracts 112

Contracts B2C Social Media B2B 112

Bizzabo

DECEMBER 13, 2018

Welcome to your guide to event marketing in 2019 and beyond. What Is Event Marketing? Event marketing is the promotion of a product, brand, or service through in-person interactions. There are many forms of event marketing and each can be catered to address a marketer’s specific goals. By 2020, 3.2M

Event Marketing 97

Event Marketing 2019 Marketing Social Media 97

Endless Events

JUNE 8, 2018

You also need to do enterprise event marketing and take your management, analytics, and execution to a higher level. Secure Your Sponsors through Marketing. However, recruiting sponsors requires an entirely different marketing campaign. Getting Experiential Marketing Right. A Primer to Enterprise Event Marketing.

Corporate Events 108

Corporate Events Event Planning Marketing Social Media 108

Event Geek

APRIL 4, 2016

Social media has the potential to dramatically improve your events, whether they are b2c or b2b. Whether you are a host, organizer, sponsor or attendee, you can use social media to help reach your event goals and build your community. What's your event ROI? Use this free worksheet to find out now.

Social Media 60

Social Media B2B B2C Advertising 60

SpotMe Blog

SEPTEMBER 1, 2022

This tracking helps you measure your event ROI (return on investment), analyze marketing effectiveness, and follow up after your event. . You hold a B2B (business to business) event when you’re putting on an event with the aim of marketing to other businesses. For example, a conference or a networking event are B2C events.

Event Planning 246

Event Planning B2C Event Apps Speakers 246

Hubilo Blog

JUNE 29, 2020

Influencers are the pillars of success for several brands and products we see out in the market. B2B Influencer marketing has been a buzzword, we’ve listened for a while now. Some of you might still be wondering what exactly is influencer marketing? Posting once in a while or is it a big marketing strategy we’re missing out on?

B2B 81

B2B Marketing B2C Social Media 81

Event Farm

JUNE 14, 2017

Keeping up with event marketing trends is difficult—but we've been lucky enough to work with some of the best in the industry to keep our content fresh and informative. We realize, however, that event marketers are busy, so we've compiled 10 of the best ideas from our content to share with you in the most efficient way possible.

Social Media 117

Social Media Speakers B2C Event Marketing 117

GEVME

JUNE 5, 2020

Are you going to stream your event to clients (B2C) or other businesses (B2B)? Third, you can quickly and effectively promote your event on social media. With many options in the market, it is important to take the time to compare different streaming solutions. ” The short answer is that it depends on what you want.

2020 218

2020 Social Media B2C Events 218

PCMA Convene

JULY 31, 2017

Oklahoma City is using influencer marketing in the form of a travel-writing team who will highlight the city’s leisure attractions — and is also bolstering its meetings portfolio with a new convention center. People just don’t know really what to think of Oklahoma City,” said Seth Spillman, the CVB’s director of marketing and communications.

Marketing 81

Marketing Meetings Social Media 2013 81

Eventinterface

JULY 2, 2016

Remember, regardless of whether you have a stand at a B2C or B2B show, people and companies alike buy services so it is worth considering your environment while in the planning stages. If you are hosting an interactive experience at your booth, hint at this with visuals in your virtual press kit and on social media.

Conference 124

Conference Trade Shows B2C Social Media 124

Eventmobi

JUNE 13, 2019

Whether you’re a B2B or B2C brand, there’s no doubt that events offer a bounty of benefits. In fact, 77 percent of marketers use experiences and events as a core part of their marketing strategy. But, as any marketer will tell you, events come with a price tag. Co-host the event. Co-host an event, then divide and conquer.

2019 150

2019 Food and Beverage B2B Social Media 150

Eventmobi

JUNE 16, 2023

When a low budget is a big factor, associations can explore cost-effective alternatives, seek partnerships and sponsorships, and invest in low-cost marketing tactics (like organic social media or comarketing) to overcome budget limitations. You don’t have to rely on traditional marketing tactics anymore.

Sponsorships 195

Sponsorships Financial Social Media Conference 195

Eventbrite UK

MARCH 27, 2017

Successful B2C marketing is about more than getting the word out about your event. The post 3 Top Tips for Marketing Consumer Events appeared first on Eventbrite UK Blog. It’s about getting the right words out to the right people. Here’s how.

B2C 60

B2C Marketing Events Social Media 60

Retro Events & Marketing

MAY 13, 2020

So the question begs - if your company relies heavily on events and in-person marketing efforts to survive, how do you make it through this? A solid digital marketing strategy is a huge asset to any business. How can you still keep up new customer acquisition right now? As with many lessons in business, it comes down to adapting.

Social Media 98

Social Media Advertising B2B B2C 98

Event Industry News

FEBRUARY 18, 2019

In a world where attention spans are short and consumers are more critical of brands than ever , traditional marketers are increasingly embracing our craft. They recognise the value live events can bring to the table from an engagement and authenticity perspective, and of late, the same can be said for social media influencers.

B2C 103

B2C Social Media 2018 B2B 103

Event Industry News

APRIL 11, 2019

Joining our host, James Dickson, on this week’s podcast was Fleek Marketing founder, Jonny Ross. James probed into the “grey area” that is Facebook and asked if Google can pick up data coming from ‘events’ created on the social media platform. All these details can affect where your website sits in the search results.

B2C 90

B2C B2B Social Media Events 90

Bizzabo

MAY 25, 2018

In this guide, we will review how enterprise organizations can approach event marketing with actionable tips and concrete examples. What is Enterprise Event Marketing? Specifically, enterprise event marketing enables these organizations to unify their goals, analyze their processes and optimize these processes on a cross-team basis.

Event Marketing 67

Event Marketing Marketing Banking B2B 67

Event Industry News

MARCH 6, 2020

Both companies ordinarily work in the corporate sectors, so having an event which is B2C whether it be a concert or an afternoon with Martin Brundle and Mark Gallagher, is very different. As well as event running schedule, and all manifests and performer movements as you would for a conference, exhibition or awards evenings.

B2C 97

B2C B2B Negotiating Venues 97

PCMA Convene

JUNE 28, 2019

Based on an industry-wide research study, Agency EA ’s “2019 Experiential Marketing Trends Report” uncovered a number of emerging trends and traditional tactics that are being approached in new ways. More B2B events are adopting the B2C approach of partnering with brands or personalities that complement their mission and share their values.

B2B 94

B2B B2C 2019 Social Media 94

Endless Events

APRIL 21, 2023

That event was a fantastic PLX conference focused on event partner marketing. Event partner marketing is a strategic relationship between two entities that aim to accomplish common goals, like increasing event attendance, building brand awareness, or marketing your products. Will starts with Endless’ very own Nicole Seymour.

Marketing 77

Marketing Conference B2B Speakers 77

GEVME

NOVEMBER 17, 2020

Currently, it will be mainly based on their social media profiles. The sports industry has the advantage of the emotional link attached to it, so marketing-wise it’s all about talking to supporter’s emotions (including calls to action if possible). How can clubs leverage on the popularity of football players through technology?

Food and Beverage 120

Food and Beverage Sports B2C B2B 120

Skiddle

DECEMBER 7, 2023

Photo: Jakob Owens / Unsplash.com Nostalgia is hot in commercial marketing at the minute and it can evoke fond memories. They’re our B2C content team. If that isn’t enough, our B2C team will send regional newsletters to our customer base, showing them the events they need to know about in their area.

B2C 52

B2C Marketing Social Media 2024 52

Skiddle

DECEMBER 7, 2023

Photo: Jakob Owens / Unsplash.com Nostalgia is hot in commercial marketing at the minute and it can evoke fond memories. They’re our B2C content team. If that isn’t enough, our B2C team will send regional newsletters to our customer base, showing them the events they need to know about in their area.

B2C 52

B2C Marketing Social Media 2024 52

Cvent: Event Marketing

MARCH 26, 2019

There are seemingly a million ways to go about event marketing. In fact, depending on your role in your organization, event marketing can take quite a few forms. Marketing has a place in every stage of the event process and events are necessary to an all-inclusive marketing program. What is Event Marketing.

Event Marketing 55

Event Marketing Marketing 2019 Social Media 55

Social Tables

APRIL 23, 2019

Now, it’s important to mention that there are plenty of amazing event names that don’t follow all of these rules, like Content Marketing World or The Golden Raspberry Awards. Beam Me Up ”, an event focused on the future of B2B marketing. They’ll be proud to share they’re attending on all their social media platforms.

Social Media 139

Social Media B2C Events Corporate Events 139

Event Industry News

MAY 28, 2019

Across his career, Scott has led teams in the design, production, and execution of hundreds of large-scale B2B and B2C events in more than 40 countries, for dozens of the world’s leading brands, companies, and trade associations. What experience can you draw upon to successfully judge the ETAs?

Event Technology 95

Event Technology Technology 2008 B2C 95

Planning Pod

AUGUST 19, 2019

An important event sales strategy for your catering business is the effective use of social media. Social campaigns can include efforts as simple as one-off Instagram ads (or Instagram stories of your recent events) or as elaborate as managing a dedicated YouTube channel. Are you B2B or B2C? What is your target niche?

Social Media 107

Social Media B2C Government Hotels 107

Socio Events

FEBRUARY 21, 2023

However, with the right virtual event marketing strategy, you can increase your chances of success. Three words: Virtual event marketing. If you want your target audience to tune into your upcoming event, implement a solid marketing strategy. What is virtual event marketing? So, what do you do? Click here to read more.

Event Marketing 52

Event Marketing 2023 Marketing Social Media 52

SpotMe Blog

JUNE 2, 2021

It’s also helpful for more established companies looking to gain an advantage over their competitors and earn more market share. Business-to-business (B2B) lead generation is the process of identifying potential business customers and attracting their interest through cold calling, content marketing, and other sales and marketing tactics.

B2B 130

B2B Social Media Marketing Events 130

Socio Events

SEPTEMBER 1, 2022

However, it’s one that can be avoided if you have a well-defined event marketing strategy on your side. If you want to attract as many potential attendees as possible, it pays to have a comprehensive marketing campaign to promote your event. To simplify the process, here’s what you need to know about marketing and event promotion.

Event Marketing 52

Event Marketing Marketing 2022 Social Media 52

Hubilo Blog

FEBRUARY 5, 2019

There’s a vast difference between planning B2B events and B2C events. B2B focusses on setting up corporate meetings, conferences and discussions so that the business delegates can have a f2f conversation and understand the business future better while B2C is focused on making their customers and clients happy! Event Planer Net –.

B2C 61

B2C Trade Shows 2019 B2B 61

Bizzabo

JANUARY 15, 2019

The vast majority of marketers consider live events to comprise the most critical marketing channel over content marketing, email marketing, paid ads and other channels. For the more information and expert advice, download the Event Marketing 2019: Benchmarks and Trends Report. Cybersecurity. They want to be moved.

2019 102

2019 B2B B2C Events 102