Event Marketer

MARCH 27, 2024

So we asked Alice Milligan, cmo at Morgan Stanley, for insights into the new sponsorship strategy and how it plays into broader business objectives. Photo credit: David Christopher Banks The post How Morgan Stanley Elevated its Golf Sponsorship with Augmented Reality and Full-service Hospitality appeared first on Event Marketer.

Sponsorships 289

Sponsorships Hospitality Sports Financial 289

Event Marketer

FEBRUARY 20, 2024

No matter how long you’ve been in the events biz, the industry’s ever-evolving nature means there’s always fresh territory to explore. To help get the juices flowing for 2024, we analyzed 10 hot properties that offer prime sponsorship opportunities, and in some cases, new audiences worth tapping into. The key to sponsorship?

Sponsorships 264

Sponsorships 2024 2023 Sports 264

Event Marketer

MARCH 25, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover cash showers, glitter-filled toilets and Fab Daddy, the mascot that wants you to get “f*d up.” IBOTTA’S CLOUD INSTALLATIONS ARE MONEY IN THE BANK If there’s one thing everyone loves, it’s free money.

Sponsorships 289

Sponsorships Insurance Sports Banking 289

Event Marketer

SEPTEMBER 9, 2024

Naturally, brands are lining up to earn their attention at NFL and college games with tailgating tours, sponsorship activations and pop-up experiences. 7 during the Duke’s Mayo Classic, hosted at Bank of America Stadium in Charlotte, NC. Read on for a sneak preview of the experiential programs taking over the gridiron this fall.

Sports 289

Sports Sponsorships Food and Beverage Social Media 289

Event Marketer

FEBRUARY 27, 2024

Throughout the weekend, Starry presented interactive games with various athletes and photo and lounge experiences for fans to enjoy, and produced a 3’s For Charity philanthropic event, hosted by Indiana Pacer’s star Myles Turner. Proceeds benefited Gleaners Food Bank of Indiana. camera roll dump pt.1.

2024 325

2024 Sponsorships Sports Retail 325

Event Marketer

MARCH 17, 2025

More from The Brief: The Brief: Blizzard Banks and GlowUp Studios The Brief: Lays Lights and Parking Lot Coffees The post The Brief: Glam-ergency Boxes and Pretzelria Services appeared first on Event Marketer. We say: Slinte!

Sports 178

Sports Banking Tourism Transportation 178

Event Marketer

JULY 26, 2024

Bank fan fest at the Phoenix Convention Center. And as the inaugural Changemaker partner, AT&T helped bring to life WNBA Changemaker Day, an event aimed at connecting local girls with influential leaders. Bank hosted its Nothing But Net Worth basketball-themed activation. Agency: NRG) U.S.

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2024 Banking Sports 2023 279

Event Marketer

FEBRUARY 26, 2024

PHILLY FLOWER SHOW SAYS SPONSORSHIP IS IN BLOOM The195-year-old PHS Philadelphia Flower Show is a floral spectacle that lures a range of sponsors to the Pennsylvania Convention Center every March for the Pennsylvania Horticultural Society’s chief fundraiser. And the… –R.B.

Sponsorships 305

Sponsorships Banking Education 2024 305

Event Marketer

APRIL 10, 2023

But for brands, the post-pandemic sports sponsorship landscape is a whole new ball game. In a word, sports sponsorship has become more intentional. A highly saturated sports sponsorship landscape has prompted more than a few companies to reevaluate the way their partnerships are perceived, and with that, their approach to engagement.

Sponsorships 130

Sponsorships Sports Insurance Entertainment 130

Event Marketer

APRIL 24, 2025

Agency: G7 Entertainment Marketing) Photos: Courtesy of White Claw The post Coachella 2025 Experiential: Pit Stops, Perfume Pods, Glimmers and High Tea appeared first on Event Marketer.

2025 270

2025 Food and Beverage Travel Marketing 270

Event Marketer

JANUARY 20, 2023

10, at Lincoln Financial Field in South Philadelphia, provided USAA with a unique opportunity to dial up its sponsorship experience in conjunction with its 100th anniversary campaign. More Touchpoints from the Exhibit: The post USAA Activates a Museum-like Historical Timeline at the Army-Navy Game appeared first on Event Marketer.

Sponsorships 246

Sponsorships Insurance 2009 2022 246

Attendease

AUGUST 6, 2024

Look for opportunities to secure in-kind donations or sponsorships to offset some of your expenses. Step 4: Choose the perfect venue for your fundraiser With a clear understanding of your event budget, it’s time to find the perfect venue for your fundraiser! That’s why we offer plans that fit all kinds of budgets.

Social Media 370

Social Media Sponsorships Retail Venues 370

Event Marketer

JUNE 21, 2021

Dissecting TikTok: How Event Marketers Can Leverage the Short-Form Video App. There’s plenty of evidence that brands are paying influencers to sponsor their rooms, but there’s no official sponsorship platform. The post Three Platforms Worth Exploring in the Booming Social Audio Space appeared first on Event Marketer.

Social Media 356

Social Media Advertising Speakers 2020 356

Expo Pass

JANUARY 23, 2024

We’re kicking off the year with a great topic that’ll set you up for a successful year of event marketing. Our recent webinar, Decoding Event Marketing: What Works & What Doesn’t , featured a pair of marketing gurus who graciously shared their wisdom. This is where tailored marketing comes in.

Event Marketing 157

Event Marketing Marketing Social Media Events 157

Event Marketer

MARCH 6, 2024

18 with football legend Joe Montana, who helped host the first Lucky Sundays Guinness Gives Back community service event at Baltimore’s Guinness Open Gate Brewery, which benefitted the Maryland Food Bank. Patrick’s Day 2024 with Experiential Shenanigans appeared first on Event Marketer. The campaign kicked off on Feb.

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2024 Banking Entertainment Event Marketing 316

Event Marketer

FEBRUARY 6, 2023

As a self-proclaimed challenger brand, the automaker leveraged its sponsorship to amplify diverse voices and independent artists in film across a range of events and experiences while underscoring its “New World. Partners: G7 Entertainment Marketing; VCCP.

Entertainment 246

Entertainment Automotive Sponsorships Banking 246

Event Marketer

MARCH 14, 2024

In the center of the club stood a walkthrough, multisensory tunnel experience that immersed attendees in the brand’s digital banking solutions. The post Arnold Palmer Invitational: Mastercard, White Claw, PUMA and More Tee Up Winning Fan Experiences appeared first on Event Marketer.

Food and Beverage 279

Food and Beverage Apparel Sports Sponsorships 279

Event Farm

NOVEMBER 10, 2016

PS – if you weren’t able to attend our roadshow, but wanted to check out one of our panel recordings, you can click here to access our Future of Event Marketing series for 2016. Don’t be afraid to pull the plug on an event if all hell breaks loose. Don’t invite anybody and everybody; make sure that your guest list is targeted.

B2B 207

B2B Education Venues Marketing 207

Event Marketer

FEBRUARY 13, 2024

Navy blue signage around the lounge thanked the military members for their service and promoted USAA’s “all-pro lineup” of insurance and banking products. The post Our Report from Super Bowl LVIII: Brands Hit the Jackpot with Experiential appeared first on Event Marketer. Downs broke down scenes from the series.

Food and Beverage 325

Food and Beverage Sports Hotels Apparel 325

Attendease

MARCH 19, 2024

Regularly update the calendar with any date changes, new events, or task completions. Download our Event Marketing Calendar Template to manage all the moving pieces of your event from one unified place! Prioritize Events Not all events demand equal levels of your time and attention.

Management 195

Management Event Management Contracts Corporate Events 195

Eventsforce

APRIL 16, 2019

Increase Sponsorship Opportunities. Whether you decide to charge for your events or not, live-streaming can open up other revenue opportunities for you through sponsorship. You can approach your event’s existing sponsors and offer them the opportunity of having their brand in front of a remote audience as well.

Food and Beverage 94

Food and Beverage Sponsorships Speakers Banking 94

Bizzabo

AUGUST 22, 2018

We’ve compiled a list of some of the most important conference planning resources that organizers can refer to for all their event planning and event marketing needs. The Quick Event Software Buyer's Guide : Key things event planners need to know before selecting event planning software.

Event Planning 88

Event Planning Social Media Sponsorships Event Marketing 88

Eventscase Blog

JULY 17, 2024

The Importance of Sponsorship Sponsorships are a mutually beneficial relationship. Companies seek to generate positive experiences and connect emotionally with their clients, while events need funding to deliver unforgettable experiences and strengthen their propositions. Globally, the events market is projected to reach $2.1

2024 52

2024 Sponsorships Banking 2023 52

Bizzabo

DECEMBER 19, 2018

We've compiled the most comprehensive list of US event agencies on the internet for 2019. According to the Event Marketing 2019 Report , events are the single-most effective marketing channel. We've poured over the internet to discover the most reputable US event agencies in the world. Bolt Marketing Group.

2019 78

2019 Sports Advertising Entertainment 78

Event Leadership Institute

FEBRUARY 1, 2018

Community manager: This person focuses solely on monitoring the conversation around the event. Sponsorship activation: Lots of events have sponsors, and some of those sponsors may pay to be featured on your social channels. Yes I want to receive communications from the Event Leadership Institute. How about Facebook?

Social Media 40

Social Media Event Marketing Marketing Advertising 40

Event Marketer

FEBRUARY 24, 2025

FIVE THINGS TO KNOW THIS WEEK This weeks hot takes on hot topics in experiential cover data banks, Teddy Takeovers and scenes from the South Beach Wine & Food Festival. Enter: The Data Bank by Straight Talk, a bank-themed pop-up experience that gave attendees the opportunity to turn mobile data usage into real-deal financial rewards.

Banking 264

Banking Food and Beverage Wireless 2025 264

Bizzabo

OCTOBER 17, 2018

Many event promotion strategies like digital ads can be very effective, but can also take a serious bite into your budge. On the other hand, many event marketers are employing innovative promotion ideas that are able to squeeze more juice out of marketing efforts with less cost. 3) Retargeting. Source: Zapier.

Social Media 70

Social Media Marketing Event Marketing Events 70

Eventtia

JANUARY 28, 2025

Event Flow : Map out the agenda. For a fashion event, this could be cocktails, a runway show, and a meet and greet. Revenue Streams : Will you sell tickets, offer sponsorships or VIP packages? Step 3: Choose the Perfect Venue The venue can make or break your event. Think beyond sizewhats the vibe you want to create?

Event Planning 62

Event Planning Social Media Speakers Tech 62

Eventbase

JUNE 27, 2019

Experiences can be shared online and this has the potential to multiply the reach of your event. Sponsors are increasingly asking about the opportunity for branded experiences at events. For many event owners, the classic sponsorship approach might need some adaptation. And it makes sense.

Marketing 40

Marketing Sponsorships 2019 Event Apps 40

Canadian Special Events

FEBRUARY 9, 2023

Brampton, ON Apply here Event Manager IG Wealth Management, Toronto, ON Apply here Event Manager SharpLight Technologies, Concord, ON Apply here Event Manager – Toronto Burstyn Inc., Toronto, ON Apply here Events Manager Moxies, Vancouver, BC Apply here Events Manager Syntax Systems Ltd.,

Food and Beverage 52

Food and Beverage 2023 Sports Contracts 52

Bizzabo

MAY 8, 2019

The numbers are in: live, in-person events are critical to company success, according to 84% of Vice President and C-Level executives. Amazon, the online retail behemoth, clearly agrees and understands the power of event marketing. Key Takeaway: Remove the price barrier and allow attendees to go to your event free of charge.

Conference 54

Conference Retail 2019 Financial 54

SpotMe Blog

MAY 4, 2021

From virtual entertainment to sponsorships, learn how you can make a digital or hybrid conference just as exciting — or more exciting — than its fully in-person counterpart. #1) 5) Build Credibility With Sponsorships. Worried about how to incorporate sponsors into the virtual side of your event? Looking for more inspiration?

2021 130

2021 Conference Social Media Healthcare 130

Bizzabo

APRIL 21, 2020

From executive dinners to podcast episodes, the smallest event marketing strategies are often the most impactful. Pop quiz: which annual event brings together 5,000+ attendees, 1,000+ banks, and 800+ investors? Key Takeaway: LendIt Fintech USA isn't a Rakuten event, but the company does sponsor the gathering.

Entertainment 71

Entertainment Education Retail 2019 71

Hubilo Blog

FEBRUARY 25, 2020

Areas of expertise include conference business models, strategy, attendance marketing, sponsorship programs, and meeting technology. Started in 2007, EventMB is the number one online platform worldwide for event professionals. Kate brings 20+ years of rich experience in business travel, tourism and event marketing strategy.

Speakers 101

Speakers Consulting Healthcare Financial 101

Bizzabo

DECEMBER 19, 2018

We've compiled the most comprehensive list of UK event agencies on the internet for 2019. From experiential to event marketing to event production to event planning, this agency list will have everything you're looking for. Notable clients: Volkswagen, Lloyds Bank, Waitrose, John Lewis Partnership, Halifax.

2019 64

2019 Travel Corporate Events Advertising 64

Hubilo Blog

FEBRUARY 25, 2020

Areas of expertise include conference business models, strategy, attendance marketing, sponsorship programs, and meeting technology. Started in 2007, EventMB is the number one online platform worldwide for event professionals. Hire Urs to speak at your event by sending a request here. Where to find him? Where to find him?

Speakers 98

Speakers Consulting Healthcare Financial 98

Eventory

FEBRUARY 1, 2019

Internal events play a key role in building a culture within the company. Thus, information about whether they are valuable to employees or not is necessary for the organizers, as they spend 30% of the marketing budgets on the event marketing activity. Why are corporate events organized? What are event goals ?

Corporate Events 78

Corporate Events Financial Technology Events 78