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The Brief: Data Banks and Teddy Takeovers

Event Marketer

FIVE THINGS TO KNOW THIS WEEK This weeks hot takes on hot topics in experiential cover data banks, Teddy Takeovers and scenes from the South Beach Wine & Food Festival. Enter: The Data Bank by Straight Talk, a bank-themed pop-up experience that gave attendees the opportunity to turn mobile data usage into real-deal financial rewards.

Banking 265
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How Ally Bank Uses Gamification to Bolster Financial Literacy

Event Marketer

Our sister publication, Chief Marketer, spoke with Brimmer about Ally’s gamification strategy, its commitment to brand purpose and the company’s strategy of supporting economic mobility. From a marketing perspective, we’ve had a long history of using gamification to try and make financial learning more interesting.

Financial 350
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Field Report: How Money 20/20 is Banking on Disruption

Event Marketer

Kathryn Frankson, Global Director-Marketing, Money 20/20 Money 20/20 was designed to anchor “serious conversations in serious fun.” The post Field Report: How Money 20/20 is Banking on Disruption appeared first on Event Marketer. ” Sound-off virtual calls? No more, said the creators of the latest U.S.

Banking 317
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Citizens Bank Interviews Thousands of New Yorkers to Build a ‘Living Portrait of NYC’

Event Marketer

It’s a notion Citizens Bank is taking to heart this year amid its expansion into the New York metropolitan area, where it aims to support the economic health of residents. See How Other Banks Activate: How Ally ‘Totally Covered’ the Cost of Consumer Experiences Across New York City. market (say what?).

Banking 189
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BMA House focuses on filming market after 900% increase in enquiry value

Prestige Events Magazine

Following a sustained focus, including the development of specialist packages, marketing collateral and dedicated sales resource, we saw 50 enquires for £750k deliver nine confirmed bookings last year. We saw an opportunity and the team wanted to go for it,” comments Kat Winfield, BMA House’s Venue Manager.

Marketing 256
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From the Metaverse to NFTs: How Event Marketers Can Tap into the Power of Emerging Tech

Event Marketer

The rise of new-era digital platforms and tools offers event marketers a fresh engagement opportunity. The million-dollar question is: What happens to face-to-face marketing if we’re spending all of this time in virtual environments? Cliff Rigano, creative director-culture, content and experiential marketing at Mast-Jägermeister U.S.,

Tech 321
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WNBA Live 2024: A Roundup of Brand Activations at the All-Star Fan Festival in Phoenix

Event Marketer

Bank fan fest at the Phoenix Convention Center. Bank, and collaborated with the league on behind-the-scenes and Bumble in-app content from WNBA athletes, meetups and experiences for Bumble members. BANK As presenting sponsor of WNBA Live since its inception in Chicago in 2022, WNBA Changemaker and Official Bank of the WNBA, U.S.

2024 279