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Three Core Conference Planning Tenets To Master And Skillfully Apply

Velvet Chainsaw

Does your conference committee practice organized abandonment and avoid no-bottom-line-mindsets? How are they at focusing on the purpose, goals and target market of the conference when making decisions? These three principles are vital to maintaining a healthy, strong conference. Conference organizers often avoid change.

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The Physics Of Conference Entropy

Velvet Chainsaw

In physics, the second law of thermodynamics says all things—bodies, businesses, conferences, energy, organizations, relationships—move toward chaos and disorder. As your conference matures, it experiences entropy. As a conference professional, you know this to be true. It is also the natural law of evolution for any conference.

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How IMEX Frankfurt Answered Critical Questions for a Sustainable Event

Smart Meetings

IMEX initiatives and efforts in this domain may provide inspiration and a roadmap of ideas for those teams seeking to apply practices in their own conferences, meetings and events. MeetGreen Director of Sustainability Eric Wallinger here and in photo at top. Read IMEX CEO Carina Bauer’s goals for the return to European meeting.

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Sustainability, what does it mean for your conferences and events?

Eventinterface

On this episode of Event TALK, we are speaking with Julia Spangler a Sustainable Events Consultant with 6 years of corporate event experience. Julia has combined a love of events with a passion for the environment, and in 2015 began to offer sustainability consulting services to the events industry. LISTEN TO THE SHOW. Julia Spangler.

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When Contemplating Conference Growth, Think Next Audiences Which Includes Next Gen

Velvet Chainsaw

Too often when we think about conference growth or sustainability, we assume it means attracting next gen customers. Then we discuss how to plan, program and market to that specific age group. Eventually our planning discussions turn to generational differences. We pinpoint a specific generation, usually Millennials.

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En Route For Next-Gen Conference Audiences

Velvet Chainsaw

This is the first of two posts that are intended to be a helpful resource for conference organizers as they develop their attendee succession-plan strategy. Key Indicators For Most Conferences. For organizational and product sustainability, you must: 1. Own the mid-career-professional demographic. A Seat At The Table.

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The Conference Debt You Cannot Afford

Velvet Chainsaw

There is one debt every conference organizer must face and vanquish. It can cripple a conference. Organizational debt—the interest your conference pays when its structures, policies, procedures, practices, committees and leadership roles stay fixed and accumulate even as the world around it changes.* What is this debt?