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Rethinking Event Marketing: Takeaways from Seth Godin’s ACTIVATE Event Discussion

Attendease

ACTIVATE provides actionable tips, tricks, and advice that event marketers can put into practice immediately. The event includes a variety of lightning talks that last no longer than 10 minutes, all with the goal of helping event professionals cut through the noise and improve their marketing results.

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Configurable Conference Journeys

Velvet Chainsaw

For complex conference programs, this insight means that you can increase satisfaction — and reduce attendee anxiety — by providing them with several targeted choices. For conferences that develop education sessions that appeal to a broad audience, applying the principles in this study can improve the attendee experience.

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These aren’t the unconferences you’re looking for

Conferences that Work

I’m noticing that event promoters are increasingly using the word “ unconference ” to describe traditional conferences. <Sigh> There’s a big difference between unconferences and traditional events. Well, surely titan Google would accurately describe their annual Search Central conference ?

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Q&A: Inside Google’s New ‘Inclusive Event Design Guide’ for the Industry

Event Marketer

“Google wants to organize the world’s information and make it universally accessible—that is the mission of the company—and I think if you follow that sentiment to its logical conclusion, accessibility and making things accessible to all of our users can only happen if we understand what our users need, and that goes for live events, as well.”

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Make the meeting bigger!

Conferences that Work

Our trade magazines mainly report on big events, the ones with big-name speakers and eye candy razzle-dazzle. How can we get our old, big events back? Some respond by increasing their event marketing. “ Read the full article at Conferences That Work The post Make the meeting bigger! What to do?

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Get Together at the Golden Jubilee Conference Hotel

Event Industry News

The Golden Jubilee Conference Hotel has everything you need to get together and reconnect with clients, colleagues, friends and loved ones.

Hotels 141
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Conference delegates should reap the professional benefits of networking, according to new survey from Conference Leeds

Event Industry News

The UK has hosted 1.02million conferences in the last year alone, generating an outstanding £16.3 billion for the economies of popular conference destinations1. As one of the leading conference destinations in the UK, Leeds has seen huge success in the last 12 months, welcoming 2.5