Prestige Events Magazine

OCTOBER 30, 2024

Key findings from the report include: Corporate events such as conferences, trade shows, exhibitions and product launches, generating £33.6 Leisure and outdoor events including music festivals, sporting events, and cultural festivals, contributing £28.053 billion.

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Event Marketer

FEBRUARY 10, 2025

Event Marketer, the leading information resource on face-to-face marketing, announced today it would be extending its media partnership with the industrys leading authority on event measurement and analytics, the Experiential Marketing Measurement Coalition. As the official U.S.

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Event Marketer

JANUARY 9, 2025

The displays felt more like a conference poster session but with enough white space not to be overwhelming. Event Marketer and its Chief Marketer Network of brands is an Official Media Partner of CES 2025. The post CES 2025: Newcomers, Block Parties and Heroes on the Show Floor appeared first on Event Marketer.

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2025 Automotive Trade Shows Transportation 278

Event Marketer

AUGUST 2, 2021

This fall, major user conferences, trade shows, music festivals and other gatherings are banking on attendees being ready to return to in-person events. For some, it’s a return to business as usual, with the events looking and feeling as they did in fall 2019. 11, 2001, terrorist attacks. 3 in Las Vegas.

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Event Marketer

JANUARY 17, 2025

It wasnt until Laura Nelson was invited to speak at a womens entrepreneurial conference on a wellness panel, that she realized she wasnt alone in her perception of alcohols role in events. She casually asked the audience for a show of hands of people who consider themselves non-drinkers.

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GEVME

JULY 23, 2019

Do you know how to plan a trade show? Use our guide to trade show planning and achieve memorable exhibitions that are organised in a highly successful way. About trade shows & exhibitions. Trade shows are a time-honored tradition among business-to-business (B2B) marketers and event organisers.

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Event Marketer

JANUARY 15, 2024

Experiential Marketing Measurement Coalition Better event measurement builds credibility for your events. Event Marketer has a new media partnership with the industry’s leading authority on event measurement and analytics, the Experiential Marketing Measurement Coalition. We can help.

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Event Marketer

JANUARY 24, 2022

As the third year of a volatile pandemic unfolds, virtual events will again be an invaluable resource for the many brands that rely on experiences to drive their business forward. Following are 12 steal-worthy strategies, from conferences, to festivals, to trade shows, to hospitality experiences.

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Event Marketer

JANUARY 9, 2025

A behind-the-scenes look thats part insight, part hilarity, part valiant attempt at not smashing into any conference-goers, and 100 percent worth the watch. We found out through 29 rapid-fire questions asked during a walkabout of the brand’s booth at CES 2025. The result?

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EventMB

MAY 22, 2022

In this extensive guide to trade show booths, we provide ten creative examples in each of the following categories: 1 Trade show booth ideas for small budgets. Trade show booth ideas that attract visitors. Creative trade show booth ideas. Trade show booth ideas: 10×10.

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Event Marketer

NOVEMBER 25, 2024

( Partner: Avenge Creative, fabrication) Photo credit: Line 8 Photography TECH WORLD ATTENDEES MEET AN ‘AI JOURNEY ACCELERATOR’ “Smarter AI for All” was the event theme at the Lenovo Tech World ’24 user conference in Seattle last month, but the host didn’t just want attendees to learn more about AI, it wanted them to interact with it.

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Event Marketer

JANUARY 22, 2025

The EDPA has always had a great relationship with Event Marketer, says president Chris Griffin. As the lines blur between corporate event teams and corporate trade show departments, we know this partnership provides a win-win-winfor EDPA members, for end-user clients, and for the industry overall.

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Eventtia

JANUARY 15, 2025

Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results.

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Event Marketer

SEPTEMBER 27, 2023

Our annual listing of the Top 100 agencies serving the event marketing industry has arrived Behind every powerhouse brand experience is an event marketing agency whose people live for “live.” Indeed, there are hundreds of creative and integrated marketing agencies across the landscape. Your RFPs can now… go out.

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Event Marketer

FEBRUARY 23, 2025

Considered taboo by many brands, restrooms are still an unexpected place to activate, especially at trade shows and business events, and yet they can prove a unique space to create memorable moments and impressions and impact the overall event experience. The trick, of course, is to get it right.

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Event Marketer

FEBRUARY 22, 2024

The good news for event marketers, however: Despite the year’s travel speed bumps and forecasts, many events and trade shows (CES 2024, included) are reporting they are back to pre-pandemic attendance levels. Idea: Brands like Zeiss are building more leisure time into their annual conferences.

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2024 Travel Trade Shows 2023 325

Event Marketer

NOVEMBER 28, 2023

–Kathryn Frankson, Global Director-Marketing, Money 20/20 Money 20/20 was designed to anchor “serious conversations in serious fun.” edition of Money 20/20, a fintech conference and trade show that took place in Las Vegas, Oct. ” Sound-off virtual calls? No more, said the creators of the latest U.S.

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Event Marketer

MAY 31, 2023

The annual event put on by the Entertainment Software Association (ESA) is one of the biggest gaming conferences to falter in the headwinds of an industry-wide trade show evolution brought on by pandemic-related interruptions and strategy shifts by headlining brands. Georges agrees.

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Eventmobi

APRIL 14, 2020

Virtual event success hinges on effective monetization, high quality video production, and the right engagement tools. Over the past few weeks, the EventMobi team has had hundreds of customer conversations as planners around the world explore how to create engaging virtual events. Virtual Event Type: Public Conference.

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Event Marketer

JANUARY 22, 2024

Most event marketers know how difficult it can be to get budget dollars when their peers in other marketing disciplines have better data. But there are countless ways to measure the impact of events and collect compelling data that proves how live experiences ladder up to real business goals.

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Event Marketer

DECEMBER 30, 2024

We rounded up some of the festival’s best experiential marketing ideas, from shower portals to manifest stations to self-care retreats. HPE Delivers the First-ever Corporate Event Keynote at Sphere Step aside, U2. Mock self-service check-outs, color-coded vignettes and mini theater spaces were among top trends we spotted.

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Event Marketer

FEBRUARY 9, 2024

From master classes offering access to experts, to provocative keynotes, to breakouts led by brand-side marketers, to peer-to-peer huddles and creative challenges, there are more than 60 opportunities to explore everything that matters to you in this industry throughout this year’s program.

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2024 Marketing Trade Shows Sponsorships 264

Event Marketer

MAY 2, 2024

From April 24-26 at the MGM Grand, the industry convened for a three-day discussion that explored every aspect of the event marketing discipline, including exhibit design, neurodiversity, harnessing creativity, measurement, digital + IRL, mobile tours, hospitality, and the list goes on.

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2024 Marketing Trade Shows Sponsorships 317

Smart Meetings

MARCH 25, 2024

The annual customer gathering and user conference for the largest event tech company on the planet, Cvent Connect, is moving to Henry B. We asked Rachel Andrews, senior director of meetings and events, what 3,500 anticipated attendees can expect in the new location and expanded agenda. The evening event promises Texas-style fun.

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Event Marketer

FEBRUARY 8, 2024

Mobileye’s exhibit strategy at CES for years focused solely on market awareness. But the autonomous driving and driver-assistance tech brand, which branched off from Intel last year, has steadily evolved its booth experience at the massive trade show to stimulate excitement and intrigue. Agency: Ruckus Marketing.

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Trade Shows 2024 Tech Marketing 298

Event Rebels

JANUARY 15, 2019

After launching a trade show or conference, your next goal becomes increasing registrations and sales. Here’s a secret: To maximize your success, you need the right mix of event management technology. But beyond that, there’s one tool that’s missing from the event technology mix – an email marketing solution.

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Trade Shows Conference B2C Marketing 83

Eventmobi

OCTOBER 5, 2023

It all comes down to the event marketing strategies behind them! A strong event marketing strategy isn’t just about getting the word out about your conference, expo, trade show, or event; it’s about compelling your audience to take notice and take action by registering and attending.

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Event Marketing Marketing Social Media Consulting 195

CadmiumCD

DECEMBER 29, 2020

” Do yourself a favor and review all the pieces of your 2021 events platform. We put a page together that makes it easy to review all the pieces of your event puzzle for your 2021 conferences and trade shows. Get Ready for Hybrid Events. What will your events look like this year? Happy planning!

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Event Marketer

FEBRUARY 7, 2022

When you’re a sleep wellness brand vying for attention at a global technology trade show, sometimes you’ve got to make your own dreams come true. Brand ambassadors are a critical component of trade show activations, and can often make or break an attendee’s booth experience. Elevate your brand ambassador game.

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Event Marketer

JUNE 29, 2021

Two playfully themed meeting rooms, one for Kit Kat and one for Reese’s, did show off products. A Kit Kat-themed conference room showcased products and offered a private space for meetings. Extra plushy carpet” was also a welcome amenity at the Ferrero booth, according to Jackie Galvin, trade show manager for Ferrero North America.

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Food and Beverage Retail Trade Shows 2023 338

Event Marketer

APRIL 21, 2021

After announcing, then detracting, plans for a physical show in 2021, CES organizers say the event is back in action for 2022 with a hybrid format. Confirmed brands attending the in-person world’s largest tech conference include Amazon, AT&T, Dell and Google. HIMSS Global Health Conference & Exhibition: Aug.

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Event Marketer

MARCH 22, 2024

SURESCRIPTS Surescripts’ two-floor build offered a private conference room upstairs and an engaging exhibit below. For instance, outside the Jungle conference room stood a glasses-wearing giraffe in a bathrobe holding a newspaper and a coffee mug, flanked by two panda bears. Below, we rounded up 17 booths that pulled us in.

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Trade Shows Hospitality 2024 Technology 305

Event Marketer

MAY 16, 2022

Water waste, not to be confused with waste water, is a big offender at events, particularly meetings and conferences. More Event Sustainability Strategies: The State of Sustainability: From Venue Perspectives to the ‘Pandemic Effect’ World of Concrete’s Director Offers Five Tips on Building a More Sustainable Event.

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Event Marketer

JANUARY 19, 2024

If your NRF 2024 booth didn’t have a coffee bar, did you really exhibit at “Retail’s Big Show?” Indeed, many of the 1,000-plus exhibitors at the annual trade show, this year Jan. The post NRF 2024: Eight Booth Trends Spotted at Retail’s Big Show appeared first on Event Marketer. Here’s what we discovered.

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Event Marketer

MAY 16, 2024

Eight years ago, we reimagined our long-running Dream Team program to focus on b-to-b event and trade show marketers in spaces that, at the time, we said were “home to a virtual revolution in new formats, fresh thinking and trends.”

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2024 Trade Shows Meetings Event Marketing 189

Eventmobi

JULY 31, 2024

That’s especially true once you hit the trade show floor.) By the time the event is over, an attendee is likely to feel pretty good about their association. I’m not going to be able to get to all of that content in a three-day conference—but I think that probably presents the opportunity now.” How does that look?

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Event Marketer

DECEMBER 14, 2023

Looking at the changing trade show landscape, Torregroza noted that some exhibitors are starting to take risks to stand out in the “sea of sameness.” With Barbie , Taylor Swift, and Beyonce injecting new life in face-to-face events and experiences, he urges brands to up their game. “It Agency: The Taylor Group.

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Tech Trade Shows Sustainability 2023 290