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7 Design Considerations for Your Conference Hub

Velvet Chainsaw

High-tech user conferences like Dreamforce and Microsoft Ignite have been designing innovative hub spaces to engage and nurture their top customers for years. A conference hub should be a destination that participants want to go to when not attending sessions or walking the expo hall. Here’s what we came up with.

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Elevate Your Conference Education

Velvet Chainsaw

There’s never been a better time than right now to reimagine your education programming for your first in-person conference in some time, for many—in over two years. Conference education sessions have long been considered the main course of the event, yet typically they reek of status quo. That simply won’t work anymore.

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Conference Innovation While Traveling at Warp Speed

Velvet Chainsaw

During my career leading association event teams, I regularly recalibrated and redefined team member roles in order to drive innovation and improve our meeting experiences. Not every effort was a rousing success but attempting to inject new conference elements made us more nimble, creative and smarter as a team. Where to Begin.

Travel 448
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Conference Organizers: What Is Your Duty of Care?

Velvet Chainsaw

As conference organizers, it can be helpful to consider our responsibilities from the viewpoint of duty of care — the legal definition of which is “a requirement that a person [or organization] act[s] toward others and the public with the watchfulness, attention, caution and prudence that a reasonable person in the circumstances would use.

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The Ultimate Guide to Hosting Hybrid Events For Your Association

For associations, the hybrid model is the future of the MICE (Meetings, Incentives, Conferences, and Exhibitions) industry. Hybrid events provide increased reach and scalability, improved engagement with association members, and insights from real-time analytics, making them an absolute necessity. Maximize ROI from hybrid events.

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Monetizing Your Virtual Conference When Competing with Free

Velvet Chainsaw

If you’re inbox is anything like mine, you could spend a good portion of our day consuming webinars, virtual events and networking in Zoom or Facebook Messenger Happy Hours. The dynamics that we’re seeing impact conferences and their business models are very similar to the Freemium movement we experienced way back in 2009.

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Satisfying wants and needs at conferences

Conferences that Work

I use the phrase “wants and needs” a lot when talking about participant-driven and participation-rich conferences. Satisfying wants and what Abraham Maslow called growth needs are core goals of any event. Whom is your event for? Otherwise, why bother creating the conference in the first place?

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Unlock the Secrets of Event Marketing Masters

Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.