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Fostering a Winning Conference Culture

Velvet Chainsaw

I have been struck by the disparity in how an association’s organizational culture translates (or doesn’t translate) to the on-site implementation or planning of its live events. But when it gets to “go time,” does that culture manifest at your conferences and meetings? Conference staff are not able to do everything!

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Your Conference Content Has Magnetic Pull

Velvet Chainsaw

Likewise, many conference professionals have no idea what embracing the long-tail, pull benefits of content marketing even means. Most marketing and communications teams agree that content marketing serves as the foundation to their conference marketing strategy. A Poverty Of Conference Content Marketing Success. Get specific.

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The Meeting Planning Industry Needs a Lasting Strategy

Eventinterface

Our discussion focuses on the need for the planning industry, and meeting professionals to be more strategic to insure long-term success. Listen to show host Al Wynant and guest Christy Lamagna discuss the following: The definition of “strategy” as it relates to the event and meeting planning industry?

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Getting More Value from Conference Keynote Speakers

Velvet Chainsaw

How your audience responds will have a direct impact on your conference’s brand image and credibility. From a conference design perspective, we believe the current best practice is to bookend your conference by opening with a strong-thought provoking speaker and closing with inspiration.

Speakers 278
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Competent logistics are the new meeting minimum

Conferences that Work

I’ve been convening meetings for decades, though, so I know a fair amount about meeting planning. As I prepared to review the venue’s meeting spaces, room set options, and traffic patterns, I thought about how, today, competent logistics are the new meeting minimum. Image attribution: OISHII~DESU.

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Time Capsules, Time Machines And Evolution Of Traditional Meeting Planners

Velvet Chainsaw

Is your annual meeting more like a time capsule or a time machine? Conferences that are like time capsules promote and preserve nostalgia and the past. Conferences that are like time machines teleport people to the future so they can discover what’s next. Meeting Planning Evolves. Today, our jobs are evolving.

Meetings 299
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Mastering Investigator Meeting Planning: A Comprehensive Guide

SpotMe Blog

When used to its potential, event technology can turn investigator meetings into engaging events that result in higher attendance, better training, and a more successful clinical study. Why Investigator Meetings Matter Some say that investigator meetings are simply to entice investigators to take part in clinical trials.