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EMS 2024: Five Takeaways for Trade Show Exhibit Experiences

Event Marketer

If standing room only was any indication, leveling up trade show activations was a hot topic for attendees of the “Trade Show Exhibits X Experiential = The Future” master class that kicked off the 2024 Experiential Marketing Summit, held April 24-26 at the MGM Grand Las Vegas.

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Trade Show Booths: 100 Best Ideas for 2022

EventMB

In this extensive guide to trade show booths, we provide ten creative examples in each of the following categories: 1 Trade show booth ideas for small budgets. Trade show booth ideas that attract visitors. Creative trade show booth ideas. Trade show booth ideas: 10×10.

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TBOE Policy Unit launches with opening of sector-wide Consultation

Prestige Events Magazine

The Business of Events (TBOE), the not-for-profit independent Think Tank for the events industry, has launched its Policy Unit and opened the first stage of its sector-wide Consultation. A second stage Consultation will open later in 2023 and will further explore policy initiatives in more detail.

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Why the Sustainability of the Trade-Show Business Model is in Question

PCMA Convene

While there are a number of disruptive forces that will impact the future of trade shows, the biggest risk has to do with how much buyers and sellers will trust the environments we create. Dave Lutz, CMP, is managing director of Velvet Chainsaw Consulting, velvetchainsaw.com.

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Sustainability Briefs: 8 Developments in the Greening of Travel and Events

MeetingsNet

April 22 is Earth Day, a time for those in our industry to consider the substantial environmental impact of holding meetings, conventions, and trade shows. Here are eight recent sustainability developments around travel and meetings that planners should have on their radar. • Every effort counts.

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Touchless Activations at Tradeshows Here to Stay

EventMB

Covid pushed society a decade ahead in terms of digitization, and many technologies are here to stay in the events and trade show industries, said Corbin Ball, a meetings technology expert, and owner of Corbin Ball & Co. based consultancy, by 2025, a staggering $3 trillion – up 25 percent from $2.4

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20 Bright Ideas for Personalizing Attendee Experiences

PCMA Convene

Many years ago, her company instituted a sustainability program for the National Bakery Association, which, she said, “went okay, but we didn’t have near the level of participation that we had hoped. Recommended: Keep the tour group small so you can navigate easily through the trade-show floor and so that people can hear.