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Smart Moves at Destinations International, Fairmont Dallas and More

Smart Meetings

Lauren Shoaf Pace Lauren Shoaf Pace, Destinations International Pace is appointed vice president of marketing at Destinations International (DI). In her role with DI, Pace will be responsible for the strategic development and implementation of all of the association’s marketing initiatives.

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Tips for Negotiating Your Next Big Event Contract

Smart Meetings

But entering a new relationship with a hotel usually comes with a detailed contract of agreements and stipulations. State of the Market Based on the current state of the market, Payne has seen a shift occur due to the events that transpired during Covid-19. Smart Meetings chatted with Cheryl M.

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More Marketing Isn’t the Answer

Velvet Chainsaw

A strategic look at your marketing spend, as well as what you spend on your attendee experience, can be telling. According to Convene ’s most recent Meetings Market Survey , on average 6 percent of a meeting’s direct expenses fall in the marketing/promotion category. More or better marketing can’t fix this.

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Sponsorship Needs to Be More Than Banners and Clings

Velvet Chainsaw

Sponsorship is the most powerful form of marketing. Mattering can include attendee experience enhancers like a charging station, free Wi-Fi, food and beverage offerings or a give-away that attendees value. It’s not sponsorship but a worthwhile marketing micro-investment for driving booth traffic. opportunities.

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Event Planning Has Risen in the Ranks of Most Stressful Jobs

Velvet Chainsaw

Shifting marketing budgets. Exhibit service contractors are now directly competing with the association for their share of exhibitors’ marketing budget. Event planners are experiencing sticker shock from rising costs for audiovisual, food and beverage, and other direct meeting expenses. Price increases.

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Event Contracts: What to Watch in 2025

SmartMeetings

Contract tips to keep in mind A quarter century into the second millennium, there are several things that remain constant: humans need food, water and shelter to survive; the law of gravity is still in play; and event contracts are still a necessity between meeting professionals and hospitality venues.

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Contract Clauses You Need in 2025

SmartMeetings

Professor Tyra Warner on the latest risk factors in this uncertain year From force majeure to data protection, meeting professionals are trying to cover the unexpected in contracts during what could be a tumultuous year for business and the economy. Warner advises caution. Warner thinks there are almost always two sides to the story.