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Five Ways the Sports Sponsorship Landscape Will Evolve for Brands—and Fans—This Year

Event Marketer

sports for the better part of the last 16 months: fans. For sports sponsors, the shuttered stadiums and limited game-day opportunities triggered by the pandemic required new methods of engaging fans (and partners) without the benefit of connecting in a physical setting. Let’s play ball. One way to show at-home fans some love?

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Formula 1 US Grand Prix: Mercedes-Benz, Levi’s, Amex, Pacsun Activate in Austin

Event Marketer

The Formula 1 United States Grand Prix is known for serving up a quintessential Texas experience, with cowboy hats and boots sported in the stands, barbecue cooking on the grill, drivers riding horses into the paddock and the Dallas Cowboys Cheerleaders performing on track ahead of the race start.

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Wrangling Better Meetings in Tucson

Smart Meetings

Smart Meetings Extraordinary Experience focused on setting and reaching event goals When some of the most productive meeting professionals in the world meet in majestic The Westin La Paloma Resort & Spa in Tucson for three days of education, inspiration and networking, the experience has to be over the top. “We

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Coke Adds Flavor to its Long-Running Houston Rodeo Sponsorship with a Texas-Style Ice House

Event Marketer

According to the brand, the scale of the Coca-Cola Ice House was not only designed to represent Coke’s status as a heritage partner and align with the “go big or go home” attitude, but also to meet consumers’ rising expectations of what an in-person brand experience entails as the world continues to reopen.

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Formula 1 Las Vegas Sees a Successful Inaugural Event

Smart Meetings

Although we’ve already eclipsed the record handle, auto racing is a niche sport. The current contract between Formula 1 and Las Vegas is for three races over three years, although a possible extension has been rumored. The post Formula 1 Las Vegas Sees a Successful Inaugural Event appeared first on Smart Meetings. 14 at 7 a.m.

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How to Legally Live Stream Your Event

Eventmobi

This is probably included in your venue contract but it’s good to double-check. If there is a reasonable expectation of privacy, such as in a personal office, closed meeting room, or private residence, live streaming your event without permission is a no-go. What is Considered a Public Place?

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Expo! Expo! Delivers Supplier Stories

Smart Meetings

. “Getting just one good introduction or contract accomplishes my goal if I can book something because of it,” says Greg DeSandy, director of sales and event services at Cobo Center Detroit Regional Convention Facility Authority. Delivers Supplier Stories appeared first on Smart Meetings. Everybody worked together.

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