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Building a Winning Corporate Events Program: 7 Critical Success Factors

Attendease

Corporate events serve an important purpose — they boost brand visibility, drive revenue, and strengthen relationships with customers and employees. However, executing successful events takes more than ordering catering and sending invites. Effective project management is crucial for seamless execution—AKA your sanity.

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Navigating the Future: Top Event Marketing Trends for 2024

IMG

Hey marketing leaders, buckle up because we’re about to dive into the exciting world of event marketing trends for 2024! We are thrilled to share some insights that will not only keep you at the forefront of the industry but also empower you to get more out of your events.

2024 195
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Internal Meetings: Five Ways Zeiss Keeps its Salesforce Fired up

Event Marketer

Achieving both objectives while keeping the experience fresh year after year is a challenge that many an event marketer can relate to. The post Internal Meetings: Five Ways Zeiss Keeps its Salesforce Fired up appeared first on Event Marketer.

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Natalia Events Launches Exciting New Website

Prestige Events Magazine

Natalia Events offers a comprehensive range of services, including: Event planning and coordination: Natalia Events takes the stress out of planning, handling every detail with meticulous care. Venue sourcing and management: The team secures the perfect location, negotiates contracts, and oversees logistics.

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Event Trends for 2019–2020

GEVME

Having a skillful strategy helps to avoid overworking a week before the start of the event and becomes a negotiation advantage when talking with investors. It’s impressive when tickets to an event sell in the first few minutes after the online ticket office opens, but the trend of 2019 will be slow sales. Engaging technology.

2020 219
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Beyond the Bar: Redefining event experiences with non-alcoholic drinks

MPI

That was the sentiment at the Beyond the Bar discussion that took place at Jimmy Kimmel’s Comedy Club during IMEX America 2024, hosted by Caesars Entertainment and OTHR Agency in partnership with CEMA (the Corporate Event Marketing Association). So what can planners do to be more inclusive when it comes to drinks?

2027 52
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A Less Wasteful Approach to Experiential Events

PCMA Convene

The same went for other single-use items used for corporate event marketing, like furniture. Composting is usually so easy to bring on site, as well as recycling,” Analog Events founder and CEO Jordan Kaye said, and it’s very easy to quantify. “Not Not every client wants a vegan menu, so you pick and choose there.