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Data Marketing for Events: Creating a Holistic Strategy

Attendease

In order to measure if your event planning efforts are driving the desired results, including high engagement levels, meeting registration goals, and building relationships, you may have considered incorporating data into your marketing strategy. Instead, effective data marketing takes place before, during, and after a given event.

Marketing 369
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Using Data To Direct Event Marketing

EventMB

Skift Take: Data, paired with insights, is at the core of successful event marketing decisions and is more critical than ever. It helps meeting professionals design events that appeal to the audience they are hoping to attract. Andrea Doyle Read the Complete Story On Skift Meetings

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5 Ways to Make Your Event Marketing Plans More Effective

Eventmobi

To reach potential event participants, get them to your registration page, and inspire them to attend, you’ll need a compelling digital marketing strategy. In this guide, we’ll explore the top tips you need to consider when planning your event marketing campaign. Let’s begin! Define donor segmentation criteria.

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Data Hygiene During Busy Conferences: 5 Tips for Success

Eventmobi

Amidst all the conference chaos, however, remember that data is the key to unlocking important insights about your audience and improving future events. To ensure your conference data is useful and error-free, follow data hygiene best practices and build these strategies into your conference management plan from the beginning.

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Download 7 Exceptional Event Email Templates for Driving Attendee Engagement

Relying on decades of social science research and cutting edge behavioral data, SpotMe shows you their science-based methods for creating wildly successful event-marketing email campaigns for almost any situation. SpotMe is the event management platform for B2B marketers.

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5 Tips for Maintaining Proper Data Hygiene During Events

Attendease

What better way to do so than to leverage data to connect with attendees and cater to their preferences? Data can fill in the gaps and solidify your existing relationships so that attendees can have a smooth event experience and receive engaging information after the event has ended. Predefined formatting.

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New Data: How Event Marketing Will Change in 2019

Picatic by Eventbrite

As the events industry heads into a new year, the market for live experiences shows no signs of slowing down. This thriving economic climate is great news for events looking to grow — but it also means that promotion and marketing are more important than ever to make your experience stand out. To find out […].

2019 271
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How to Avoid the Pain and Cost of PCI Compliance While Optimizing Payments

Speaker: P. Andrew Sjogren, Sr. Product Marketing Manager at Very Good Security, Matt Doka, Co-Founder and CTO of Fivestars, and Steve Andrews, President & CEO of the Western Bankers Association 

In this webinar, we have a great set of panelists who will take you through how Zero Data strategies can be used as part of a well-rounded compliance and security approach, and get you to market much sooner by also allowing for payment optimization. In this webinar you will learn: The right approach to a Zero Data security platform.

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Who’s Your Customer? How Understanding Your Customer Improves Brand Experience and Loyalty

Speaker: Hope Neiman, Chief Marketing Officer of Tillster

Join Hope Neiman, Chief Marketing Officer of Tillster, to learn how restaurants can create customized and seamless brand experiences that consumers desire. Best practices for using customer data to drive return visits. In this webinar, you will learn: How digital ordering platforms can enhance customer brand experience.