Eventmobi

OCTOBER 5, 2023

It all comes down to the event marketing strategies behind them! A strong event marketing strategy isn’t just about getting the word out about your conference, expo, trade show, or event; it’s about compelling your audience to take notice and take action by registering and attending. What Are Event Marketing Strategies?

Event Marketing 195

Event Marketing Marketing Social Media Consulting 195

Bizzabo

JULY 30, 2021

Data can be a gold mine for event marketers. To overcome the event impact gap—and create events that deliver fantastic attendee experiences and incredible business results—marketers must look past intuition and tap into the huge wealth of data in their tech stacks. You can’t retrofit that data.

Event Marketing 106

Event Marketing Marketing Events B2B 106

Prestige Events Magazine

AUGUST 27, 2024

An exciting addition to this year’s event, titans of industry will engage with delegates on the power of AI, the importance of audience collaboration, the value of brand-building, the merits of harnessing key data, and the benefits of developing a marketing strategy around face-to-face interaction.

Speakers 105

Speakers Marketing Global Events Management 105

Eventmobi

AUGUST 5, 2022

The event provides over 600 marketers with professional development and education related to paid search and advertising, and networking opportunities with the biggest and brightest in the industry. Hanapin Marketing. Hanapin Marketing is a leading US-based advertising agency. Event Goals. Provide interesting programming.

Marketing 195

Marketing Event Apps Advertising Speakers 195

GEVME

DECEMBER 19, 2019

If data is the new oil, then there’s a category of data that we are simply wasting at business events. And that’s called Physical Data. In fact, when we talk about data at business events, we’re almost always talking about Digital Data. We can actually classify data into two categories: . Not really. .

Speakers 156

Speakers Events Marketing 2020 156

Attendease

SEPTEMBER 9, 2024

Rather than manually entering data across multiple platforms, everything is housed in one intuitive place. Plus, automation streamlines processes like time-intensive processes like email marketing and registration. Automatically sync updated speaker details across your entire events portfolio. No more disjointed data silos!

Event Planning 195

Event Planning Speakers Event Management Management 195

Attendease

APRIL 14, 2023

Event email marketing is one of the most powerful online strategies you can use to promote events. By sending well-crafted marketing emails you can regularly check-in with your audience, increase registrations , secure sponsorships and speakers, and grow your brand visibility. Let’s begin! Greed: “2 for 1 tickets. One day only.

Marketing 195

Marketing Sponsorships Speakers Events 195

Event Industry News

OCTOBER 12, 2022

There is a joke in the event industry that event leaders either believe that they don’t have enough data to make data-crunching worthwhile, or that they have too much data to know where to start. This article from Konduko gives some simple tips as to what data to collect, and which dials you can move. Getting started.

Speakers 105

Speakers Events Social Media Meeting Planning 105

MeetingsNet

MARCH 31, 2023

The newest Speaking Industry Benchmark Report is out with details on this year’s hot topics, what speakers are charging (and what planners are paying), and more. Demand is hot for speakers who address diversity, equity, and inclusion issues. For speakers with more than 10 years of experience, the average fee is $16,659. •

Speakers 98

Speakers 2023 Social Media Travel 98

Smart Meetings

NOVEMBER 11, 2022

The launch this week of Bizzabo’s SmartBadge technology, branded as Klik Experiential wearables, is the next step in delivering virtual meeting-level data at in-person events. More robust tracking can more meaningfully bring events into the marketing funnel securely and sustainably. “As On-site check-in should be painless.

Sustainability 98

Sustainability Technology Sponsorships Education 98

Social Tables

JUNE 1, 2023

Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.

Event Marketing 148

Event Marketing Marketing Social Media Advertising 148

Expo Pass

JULY 10, 2024

Event marketing runs on content, whether videos, photos, audio, or written content. Repurposing content is a common strategy in event marketing. Repurposing content is a common strategy in event marketing. A keynote today could become the marketing hook of tomorrow! The first is to use the same video, photo, audio, etc.,

Marketing 125

Marketing Social Media Speakers Events 125

Bizzabo

NOVEMBER 1, 2018

We analyzed event data from thousands of events over the past five years and discovered that events still have a long way to go when it comes to gender diversity. The report analyzed the gender diversity of more than 60,000 event speakers over a five-year period, from 2013 to 2018. Almost 70% of All Event Speakers are Male.

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Speakers 2013 2016 2017 201

GEVME

JANUARY 18, 2019

To run an event successfully, you need to prepare a good event program and an event speaker’s agenda—a schedule or protocol for speakers about what they will say and how they will act on the stage, etc. Reasons to create an agenda for event speakers. Prepare briefing materials for the event speakers.

Speakers 149

Speakers Events Management Social Media 149

Attendease

AUGUST 20, 2024

In turn, you’ll be able to make data-driven decisions on the right: Messages to send (and when) Platforms and channels to utilize Offerings, activities, and engagement opportunities to provide The result is a thoughtfully crafted journey that exceeds expectations at every turn. Every interaction is an opportunity for data collection.

Social Media 349

Social Media Event Management Travel Management 349

InGo

MARCH 29, 2022

Events are chock-full of data collection opportunities for your business. Information from registration, poll and survey responses, and even virtual chats or breakout groups can all provide useful data to inform your next event. But did you know this information can also help your marketing and sales teams? That’s right.

Marketing 52

Marketing Social Media Speakers Events 52

Eventmobi

JULY 3, 2019

Meeting and event planners manage significant amounts of data, from vendor and supplier information and budgets to registrant details and post-event surveys. It is of paramount importance that you are organized about how you collect, store and refer to the data you collect. Identify Elements of Data Management.

Management 150

Management Event Apps Speakers Events 150

EventBank Insights

NOVEMBER 4, 2019

At EventBank we’ve been engaging with events in the Philippines for years, and we’ve collected some great tips and tricks for marketing your event in the Philippines by speaking with the local professionals themselves. We have the data, but they have the insights. What the Data Says. What the Data Says. Social Media.

Marketing 105

Marketing Social Media Advertising Events 105

Stova

JULY 11, 2024

Industry research shows in-person events are the most trusted channel in an integrated marketing plan. With the phasing out of online cookies, events have also become one of the most effective ways to gather first-party data. For savvy meeting professionals, event data is a goldmine hiding in plain sight – if you know how to find it.

Wireless 59

Wireless Social Media 2024 Speakers 59

SpotMe Blog

JULY 13, 2023

Managing marketing events takes a lot of time, effort, and money. Research In Action has released the Vendor Selection Matrix Report – Marketing Event Management: The Top Global Vendors 2023. Research In Action has released the Vendor Selection Matrix Report – Marketing Event Management: The Top Global Vendors 2023.

2023 130

2023 Event Management Marketing Management 130

MeetingsNet

SEPTEMBER 28, 2023

An event-data scientist makes the case for moving away from self-reported post-event surveys and towards analysis of audience behaviors. Yet far too often, the chief instrument for gathering event data is the post-event survey. Yet far too often, the chief instrument for gathering event data is the post-event survey.

Trade Shows 97

Trade Shows Conference Events Technology 97

Eventmobi

JANUARY 23, 2023

There are a lot of moving parts to keep on track—everything from marketing and promotion, ticketing and payments, to data collection. As a bonus, you’ll also discover how you can save time and money by leveraging your registration platform for speaker management! As an event planner, you’ll know this all too well.

Speakers 195

Speakers Social Media Hotels Banking 195

InGo

MAY 16, 2024

In order to unlock it, you need referral marketing. Why can referral marketing drive exponential growth for events? Referral marketing has many benefits — it’s the most effective B2B marketing tactic, word-of-mouth is the top recommendation method, and 81% of U.S. And, these people do become direct acquisitions.

Marketing 52

Marketing Event Marketing B2B Social Media 52

SpotMe Blog

JUNE 29, 2023

Pharma marketing is complex. Have you considered adding digital-first events to your pharmaceutical marketing strategy? As one of the few remaining sources of first-party data, it’s easy to gather real-time insights and create fully personalized experiences to engage HCPs on their own terms. What is pharma marketing?

Marketing 130

Marketing Social Media Healthcare Advertising 130

Event Farm

JULY 25, 2017

As a marketer, if you’re asked to develop an email marketing campaign to help your company achieve a specific goal (more leads, MQLs, and/or pipeline, for example) and show how that campaign performed, you’d probably feel comfortable doing so. Consumers, however, are inundated with online and digital marketing campaigns.

Marketing 231

Marketing Event Marketing Event Tech Tech 231

SpotMe Blog

JUNE 28, 2023

You’ve tried social media, content marketing, and networking. But have you tried webinar marketing? Because it seems no other digital marketing strategies can match the level of personalized content, immediate feedback, and a sense of community that webinars bring. What is webinar marketing? Wide reach. Nurture leads.

Marketing 147

Marketing Social Media Education Technology 147

Eventory

APRIL 14, 2021

Data collected at events allow companies to profile and categorize customers so that the company’s communication is well adjusted to each group according to their interests and needs. How to use data from events to grow sales ? The sole act of gathering data is nothing new. How to use data from events to grow sales ? .

Marketing 78

Marketing Advertising Contracts Events 78

SevenEvents

JUNE 2, 2024

within this blog we will explain the key role and how data analytics is used in event planning. we know of the prominence of virtual events in a post covid world , well this presents organisers with a unique opportunity to leverage data analytics to enhance both performance and content delivery.

Sponsorships 52

Sponsorships Social Media Event Management Marketing 52

Eventmobi

JULY 5, 2023

A strong association marketing strategy is the difference between making attracting and retaining members easy or next to impossible. When should you use digital marketing and when should you go traditional? What Type of Marketing Should Your Association Do? How do you make sure your association stands out from the crowd?

Marketing 195

Marketing Social Media Sponsorships Advertising 195

Marketo Events

JUNE 25, 2020

Marketing has changed a great deal in a short period of time. Now, virtual events are number one on event marketers’ radar. Even as in-person events return, most marketers plan to retain virtual events as a key part of their overall event strategy. They generate lots of data and insights.

Marketing 218

Marketing Travel Technology Speakers 218

Attendease

JUNE 20, 2023

From coming up with a theme, to securing standout keynote speakers and handling the budget and more… you’re practically a superhero! So, even if you’re still pinning down sessions and confirming speakers, you are set up to capture attendee interest and begin your pre-event marketing efforts. There’s a better way!

Corporate Events 317

Corporate Events Event Technology Technology Speakers 317

Stova

APRIL 25, 2024

It’s no secret that some marketers believe that email marketing has lost its effectiveness. Email marketing is just as effective as it’s always been, offering an incredible ROI of $36 for every $1 spent. What is Email Marketing? Email marketing is simply using emails to market what you sell.

Marketing 105

Marketing Social Media Events Event Marketing 105

Attendease

AUGUST 28, 2022

For example, using a platform just to manage email marketing communications, another tool to manage ticket sales and registrations, and so on. Make data-driven decisions. That’s because all your event data is interconnected, so you don’t need to update the same information in multiple platforms. How are you tracking performance?

Event Management 332

Event Management Management Tech Event Tech 332

Eventmobi

JUNE 28, 2018

In today’s digital age, event data and analytics are readily available to event planners. A few high-level benefits of analyzing your event data include: Providing quantifiable ROI metrics. 5 Event ROI Questions Where the Answer is in the Data. Measuring audience engagement. Identifying areas of improvement.

Sponsorships 173

Sponsorships Event Apps Events Fashion 173

Social Tables

MARCH 14, 2024

Event marketing helps planners connect with their audience, making promoting upcoming functions easier, highlighting their mission, and generating leads. As planners work to widen their audience and connect with consumers in an increasingly online world, digital marketing for events is more critical than ever.

Marketing 78

Marketing Social Media Advertising Events 78

Event Industry News

JANUARY 30, 2020

Joining the podcast from Copenhagen, Denmark, was professional keynote speaker, Samuel Scott. With a background in journalism and marketing, Samuel turned his professional attentions to being a keynote speaker in 2016, where he delivers marketing truths “with the mindset of an expert trade journalist with nothing to sell.”.

Speakers 97

Speakers 2016 Marketing Conference 97

Attendease

AUGUST 25, 2023

If you create event websites properly, you’ll stand out from the crowd with engaging visuals, informative agendas, captivating speaker lineups, and eye-catching event themes. This means that, for many marketers, building an event website can feel like stumbling in the dark.

Speakers 370

Speakers Event Management Sponsorships Management 370