EventMB

MARCH 21, 2023

Skift Take: Software giant Adobe is paying a lot of attention to real-time event data. It is boosting its data-capturing capabilities by partnering with event marketing platform RainFocus with a focus on online personalization. Miguel Neves Read the Complete Story On Skift Meetings

Event Marketing 194

Event Marketing Events Marketing Meetings 194

Event Marketer

OCTOBER 28, 2024

Gregg Dukofsky, Interactive Entertainment Group TOP TECH TRENDS YOU’RE BETTING ON FOR 2025 Looking ahead to 2025, three main trends are reshaping the event landscape: mixed reality, gamification, and robotics. Mixed reality is emerging as a game-changer for engaging tech-savvy attendees. HOW ARE YOUR EVENT EXPERIENCES EVOLVING?

Entertainment 76

Entertainment Tech Event Tech 2025 76

EventMB

NOVEMBER 14, 2023

With a new pricing structure, fresh approach to customer data and some handy AI enhancements, RingCentral Events is now ready for the spotlight. Skift Take: RingCentral's savvy acquisition of Hopin's main assets could prove a shrewd investment. Miguel Neves Read the Complete Story On Skift Meetings

Tech 154

Tech Marketing Events Meetings 154

Attendease

MAY 9, 2023

Corporate event marketing has become a critical component of customer acquisition. Despite the unique advantages of corporate events, marketing them can be challenging. Despite the unique advantages of corporate events, marketing them can be challenging. Fortunately, corporate event marketing doesn’t need to be daunting.

Corporate Events 195

Corporate Events Event Marketing Marketing Advertising 195

EventMB

JULY 9, 2024

Skift Take: Last month saw plenty of AI-related event tech news. But it wasn't all about AI, integrations and customizable event website builders also made the cut. Miguel Neves Read the Complete Story On Skift Meetings

Event Tech 182

Event Tech Tech 2024 Events 182

EventMB

JUNE 28, 2022

This makes it all that much more crucial to get the most ROI possible out of each event, and there is one key factor that can help planners hit the mark: data. Event analytics are especially valuable because they provide real-time audience behavioral data, which marketers pay millions for. Focus on the Most Relevant Event Data.

Tech 167

Tech Marketing Events Event Tech 167

Event Marketer

OCTOBER 20, 2024

Welcome to this month’s exhibit industry news digest for corporate trade show marketers, featuring intel on research, trends, people and company updates. All data is collected ethically, ensuring complete anonymity for attendees. People profiles, story pitches and all other trade show coverage: Send us a note.

Trade Shows 76

Trade Shows 2025 Food and Beverage Sustainability 76

Bizzabo

JULY 30, 2021

Data can be a gold mine for event marketers. To overcome the event impact gap—and create events that deliver fantastic attendee experiences and incredible business results—marketers must look past intuition and tap into the huge wealth of data in their tech stacks. You can’t retrofit that data.

Event Marketing 106

Event Marketing Marketing Events B2B 106

Smart Meetings

OCTOBER 7, 2021

For a preview, we asked Eric Holmen, CEO of Splash , the event marketing software company that powers tens of thousands of business events each month, for trends in how organizers are adjusting their programs. Spoiler alert, it could be smaller, more tech driven and hybrid , but not in the way many expected at the beginning of the year. “I

Event Marketing 115

Event Marketing Marketing 2021 Events 115

EventMB

JULY 9, 2024

Skift Take: The intricacies of absorbing a multi-million registration company is the focus of an upcoming internal Maritz tech summit. Andrea Doyle Read the Complete Story On Skift Meetings

Tech 161

Tech Meetings Event Marketing Marketing 161

Event Leadership Institute

SEPTEMBER 30, 2024

.” Event Technology Trends for 2023 , EventMB In today’s fast-paced, tech-savvy world, the landscape of event planning is rapidly evolving. With the advent of digital tools and platforms, the importance of data in enhancing the effectiveness and efficiency of events has never been more pronounced.

Social Media 81

Social Media 2023 Event Planning Technology 81

EventMB

AUGUST 27, 2020

Like the rest of the industry, event tech company Aventri had to quickly shift its focus to virtual when the pandemic struck. During our recent virtual event, The Future of the Event Industry, we spoke with CEO Jim Sharpe about the next phase in the event tech market. Event software company Aventri was in the […].

Event Tech 223

Event Tech Tech Marketing Events 223

EventMB

JUNE 29, 2022

It’s tough to work in event tech right now, especially compared to the all-time highs of 2020 and 2021. Today, the narrative around event tech has changed. Event tech is still relevant in many ways, but planners are simply not interested. Perhaps, and definitely if you ask any event tech CEO, but this is where we are.

Event Tech 166

Event Tech Tech 2021 2020 166

Eventmobi

OCTOBER 5, 2023

It all comes down to the event marketing strategies behind them! A strong event marketing strategy isn’t just about getting the word out about your conference, expo, trade show, or event; it’s about compelling your audience to take notice and take action by registering and attending. What Are Event Marketing Strategies?

Event Marketing 195

Event Marketing Marketing Social Media Consulting 195

Event Industry News

APRIL 16, 2024

Visitors to London’s largest event venue ExCeL are more likely to be eco-conscious and tech-savvy, according to its latest audience insights data. The insights are provided […]

Tech 64

Tech Social Media Venues Events 64

Eventmobi

MAY 1, 2024

But with so many different vendors on the market, trying to make sense of all your options is often overwhelming. The Importance of the Right Event Tech Delivering an exceptional attendee experience is vital. By asking event tech vendors the right questions, you can confidently navigate the process and make an informed decision.

Event Technology 342

Event Technology Technology Event Tech Tech 342

EventBank Insights

APRIL 17, 2019

[link] On April 16th, EventBank and Pico Group co-organized a panel discussion on the topic of Data-Driven Marketing & Events so that we can dive deeper into the most hotly contested topic to date, data and how companies use it.The night kicked off with networking over wine and hors d'oeuvres and quickly settled in for the discussion.

Marketing 104

Marketing Retail Government Technology 104

Event Farm

JUNE 21, 2017

Online interaction with your prospects and customers is, of course, an important part of the marketing and selling processes, and keeping track of how your prospects are engaging online helps you better engage with and sell to them. Plan your on-site engagement, and use tech to help you execute. Integrate your event data with your CRM.

Event Tech 127

Event Tech Tech Marketing Events 127

Event Farm

SEPTEMBER 20, 2017

Technology is shaping the way we do business, and smart tech relies on good data—the more the better. As I outlined in the first post of this series , event marketers need to ensure that they have processes in place that will make them smarter today and simultaneously set them up for success in the future.

Event Marketing 100

Event Marketing Marketing Tech Events 100

EventMB

MAY 26, 2022

London and New York-based event tech company Glisser raised $4.9 based event tech veteran Matthew Donegan-Ryan joins as CEO with founder Trevor Gardiner, who was CEO, taking on the role of executive director of product innovation. as a $1 trillion market opportunity. Glisser Raises $4.9M in Private Equity Funding. May 17, 2022.

Event Tech 183

Event Tech Tech 2021 2022 183

SpotMe Blog

SEPTEMBER 22, 2021

This year, as global conferences and tech events must go on, we’ve put together some of the coolest digital conventions to attend within the tech space. Tech Events in 2021. Looking for the best upcoming tech events online? Here are the notable mentions for industries in technology, marketing, and beyond. .

2021 130

2021 Tech Insurance Speakers 130

Smart Meetings

JUNE 7, 2022

-based Events Industry Council ( EIC ) and VSef, which launched early 2021, have taken steps toward simplifying data collection for virtual events. Read More : Virtual and Hybrid Meeting Tech Updates You Need Now. “As The post EIC-VSef Merger to Simplify Virtual Event Data Collection appeared first on Smart Meetings.

2021 98

2021 Sustainability Tech Marketing 98

Planning Pod

MAY 24, 2024

In today’s competitive market, event businesses like yours need every advantage to attract and convert leads. Data-driven segmentation: Beyond demographics Today, it’s crucial to segment your leads based on a rich tapestry of data points. Many content management systems (CMS) can provide you with data like that.

Consulting 88

Consulting Corporate Events Marketing Social Media 88

Attendease

OCTOBER 22, 2019

Whether your event is targeting consumers from a specific demographic or professionals from specific fields, having the right data at your disposal can be crucial to the success of your event. Here are three ways you could use attendee data and how you can gather it. Personalized marketing messages. How to collect attendee data.

Management 210

Management Event Management Marketing Meetings 210

Bizzabo

NOVEMBER 15, 2018

The most authoritative 2019 tech conferences directory on the web. This carefully curated conference directory features over 200 (and growing) 2019 tech conferences across multiple industries. This carefully curated conference directory features over 200 (and growing) 2019 tech conferences across multiple industries. Start Date.

Tech 168

Tech 2019 Conference Technology 168

EventTechBrief

JANUARY 1, 2018

The romance that event organizers have with data is entering the third phase. Phase one involved collecting the data. Phase two addressed organizing the data. It’s now time for acting on the data. Organizers want desperately to recoup their data investments. What event-data lovers are lacking.

Corporate Events 184

Corporate Events Technology Events Event Technology 184

Event Farm

JULY 25, 2017

As a marketer, if you’re asked to develop an email marketing campaign to help your company achieve a specific goal (more leads, MQLs, and/or pipeline, for example) and show how that campaign performed, you’d probably feel comfortable doing so. Consumers, however, are inundated with online and digital marketing campaigns.

Marketing 231

Marketing Event Marketing Event Tech Tech 231

Planning Pod

MAY 7, 2024

Thankfully, dynamic pricing offers a data-driven solution to optimize your business revenue and attract your ideal customers throughout the year. Implementing dynamic pricing for your event business Before you start adjusting your prices, know this: an effective transition to a dynamic pricing model requires a data-driven approach.

Venues 88

Venues Marketing Management Events 88

Stova

JUNE 27, 2024

Events play a pivotal role in the corporate marketing ecosystem, serving as a dynamic platform for engagement and interaction. However, seamlessly incorporating event technology into your existing marketing technology (martech) stack can often be fraught with challenges. You have four or five ways to manage your marketing tools.

Event Tech 52

Event Tech Tech Marketing Events 52

Eventmobi

AUGUST 5, 2022

The event provides over 600 marketers with professional development and education related to paid search and advertising, and networking opportunities with the biggest and brightest in the industry. Hanapin Marketing. Hanapin Marketing is a leading US-based advertising agency. Event Goals. Provide interesting programming.

Marketing 195

Marketing Event Apps Advertising Speakers 195

Conferences that Work

JANUARY 22, 2024

” Moutafis begins: Ethical AI by Zenus: A Summary “Data from our ethical facial analysis service cannot be used to identify individuals. “If someone wants to use other technologies to identify individuals and combine the data [emphasis added], they need to obtain explicit consent first. Here we go. In simple words.

Technology 342

Technology 2023 Events Tech 342

Event Industry News

NOVEMBER 17, 2022

Judges at Event Tech Live 2022’s lauded Launchpad Competition, aptly hosted in the Innovation Theatre, ranked Walls.io, First, AccessLOOP, Second, and Kickback Space, Third, – each company receiving a weight of invaluable marketing support and much more in recognition of their enterprise. from accessibility.

Event Tech 83

Event Tech Tech 2022 2023 83

Event Farm

MARCH 2, 2023

Event tech plays a significant role in shaping how events are planned and executed. Fortunately, during Crafting the Event Experience Part 6, Ryan Costello, Event Farm co-founder, and Chief Strategy Officer at MemberSuite discussed the world of event tech including what event planners need to consider and pay attention to.

Tech 100

Tech Event Tech Airlines 2023 100

SpotMe Blog

JUNE 29, 2023

Pharma marketing is complex. Have you considered adding digital-first events to your pharmaceutical marketing strategy? As one of the few remaining sources of first-party data, it’s easy to gather real-time insights and create fully personalized experiences to engage HCPs on their own terms. What is pharma marketing?

Marketing 130

Marketing Social Media Healthcare Advertising 130

StraussCA

JANUARY 18, 2024

In the ever-evolving landscape of digital dynamics, event marketing for associations is a thrilling ride. Embrace the Tech: Associations, it’s all about tech! Tailor your marketing strategies to your audience’s specific interests and needs. Associations have a uniqueness in digital marketing.

Event Marketing 52

Event Marketing Marketing Social Media Sustainability 52

Management Events

AUGUST 5, 2024

In the hyper-competitive tech business realm, brand exposure is the oxygen that fuels success for B2B marketers. Veterans in the field understand that foundational strategies for content marketing only get you so far, but truly breaking through the digital chaos to establish a dominant presence requires advanced methods.

B2B 52

B2B Marketing Tech Social Media 52

Prestige Events Magazine

JANUARY 8, 2024

Key 2024 Event Tech Trends Unveiled at Strata’s Insight Event Attendees at the Strata Insights event, at The Ned in London before Christmas, were treated to a preview of some of the most important tech trends which will shape the events industry in 2024 and beyond. Two examples were presented.

2024 59

2024 Tech Event Tech Sustainability 59