Fri.Jan 19, 2024

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How Top Brands are Championing Black Excellence Beyond Black History Month

IMG

65% of Black Americans say the increased national attention on racial inequality has not led to changes that improved their lives. 44% of Blacks say equality for Black people in the U.S. is not likely to be achieved. 161,031 is the number of Black-owned employer businesses in the United States. As we prepare to celebrate #BlackHistoryMonth , some forward-thinking brands are actively embracing diversity, elevating Black voices, and contributing to a more inclusive narrative throughout the enti

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Executive Q&A: The Strategy Behind Adobe on Main at Sundance Film Festival

Event Marketer

For a creative brand like Adobe, Sundance Film Festival is a hot-spot in a cold spot to reach filmmakers and creatives that utilize the brand’s tools daily to deliver works of cinematic art. Over the last 13 years as a lead sponsor, Adobe has leveraged the festival as a platform to merge product announcements with events and CSR missions to help tell a cohesive story about its brand and mission.

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CMP Spotlight: Get to Know Alexandra Carvalho, CMP

Smart Meetings

If you’re pursuing your CMP, you may be all too familiar with imposter syndrome; Alexandra Carvalho, CMP, says that when she was working towards the esteemed designation, she certainly was. “But,” she says, “the biggest thing is to have confidence that you can do it. In reality, the fears that come with imposter syndrome could not be farther from the truth.

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CES 2024 Coverage: How Siemens Builds Stories into its Exhibits

Event Marketer

Glowing overhead LED cubes with brand colors and messaging made it impossible to miss the Siemens Digital Industries Software exhibit at CES 2024 , where attendees could explore the brand’s innovative technologies solving real-world challenges through the stories of companies and people who use them. “Our motto is that technology transforms the everyday for everyone,” says Stacey Gromlich, senior director-audience engagement and global events at Siemens.

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Elevate Your Event Experience to the Next Level

In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.

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Flight Safety Under Scrutiny

Smart Meetings

An expert offers a perspective on the relative risk of air travel today Five days into the new year, Alaska Airlines Flight 1282 departing from Portland International Airport (PDX) was forced to make an emergency landing after a door plug ejected from the plane minutes after takeoff. This caused the cabin to depressurize, and the cockpit door to be briefly thrown open at 16,000 feet.

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Cvent vs Whova: Which Event Management Software Is Best?

Eventtia

Looking for the best event management software takes time and involves multiple resources. With so many options available, it’s important to check and understand the strength and weaknesses of each solution, relative to your company’s goals and needs. One way to make this easier is to find a few event management software providers and compare them using specific criteria.

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Event-Sustainability Conference Set for October Debut

MeetingsNet

With support from nearly 30 national tourism offices and convention bureaus throughout Europe, the new Climate Tech Summit will happen alongside PCMA’s Convening EMEA conference in Barcelona but deliver sessions online for U.S.-based planners. During its 2024 Convening Leaders conference in early January, the Professional Convention Management Association announced the name and dates of a new conference it is creating that will focus on the environmental sustainability of business events and eme

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mia launches peer groups to tackle industry issues and opportunities

Prestige Events Magazine

Eight peer groups have been launched by the Meetings Industry Association (mia) to support the evolving needs of the business meetings and events sector. With clear terms of reference and assigned chairs, the new focus groups provide a platform for mia members to engage and collaboratively explore innovative solutions to the industry’s current opportunities and challenges.

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The Royal Horticultural Halls invests in events team with new hires

Event Industry News

The Westminster venue has opened the new year with new hires on the events team, in lieu of a forthcoming announcement which will broaden the Royal Horticultural Society’s events offering. Michelle Tough joins the team as event sales manager and will oversee all sales ensuring clients get the best from this adaptable historic venue.

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Unlock the Secrets of Event Marketing Masters

The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

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5 Small Event Tweaks to Create Big Returns

PCMA Convene

Providing docent-led tours of the exhibit hall for niche audiences at an event is one way to provide a more customized event experience for the group. There’s a growing appetite for more customized and curated attendee experiences that create a sense of community and connection. Most event organizers, however, aren’t doing enough to cater to individuals or smaller interest groups that make up larger events.

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mia launches peer groups to tackle industry issues and opportunities

Event Industry News

Eight peer groups have been launched by the Meetings Industry Association (mia) to support the evolving needs of the business meetings and events sector. With clear terms of reference and assigned chairs, the new focus groups provide a platform for mia members to engage and collaboratively explore innovative solutions to the industry’s current opportunities and challenges.

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Unlock Better Connections: Boost Networking with Your Event App

Nunify

Ever felt like you’re swimming in a sea of faces at a conference, trying to make that one valuable connection? You’re not alone. On the event floor, it’s not just about the free swag or the impressive keynote speeches. Networking is the heart and soul of your attendee’s event experience. Networking at events can be a hit-or-miss affair, but it doesn’t have to be.

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Who’s News for January 19, 2024

Special Events

Special Events industry news

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How to Get Speakers, Exhibitors, and Attendees to Promote Your Event With Video

In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

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Smart Moves in Washington, D.C., Louisville and More

Smart Meetings

Maria Daniel Maria Daniel, Malliouhana Daniel is appointed as director of sales at luxury Anguilla resort, Malliouhana. She brings over 20 years of experience in luxury hospitality. Now she leads the resort’s sales team to build and maintain relationships with key corporate accounts. She is known for her skill in strategic collaboration with destination affiliates to deliver innovative and effective group programming to offer outstanding meetings and incentives.