Event Marketer
MARCH 5, 2025
If youre going to demonstrate the power of unified commerce, youve got to have a unified event strategy to match. Such was the case for financial technology platform Adyen, which, with the help of its merchant partners, leveraged a widespread presence at NRF 2025 to give customers and prospects hands-on experience with its omnichannel payment solutions.
EventMB
MARCH 5, 2025
Skift Take: While fitted suits were de rigueur in Mad Men, the only jackets youll see at most meetings today are of the outdoors variety. What exactly are todays meeting dress codes?
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PCMA Convene
MARCH 5, 2025
Food waste was identified as very high priority for more than half 55 percent of meeting planners surveyed, yet conversations between meeting planners and venues about food waste tend to be rare, according to a 2024 survey. From untouched box lunches and platters of food quietly thrown in the trash to the trays of desserts that are discarded after events, the events industry is a significant contributor to food waste in the U.S., where nearly 40 percent of food goes unsold or uneaten.
Exhibitor Magazine
MARCH 5, 2025
DALLAS The International Association of Exhibitions and Events (IAEE) announced today that Expo! Expo! IAEE's Annual Meeting and Exhibition 2024 has.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Event Industry News
MARCH 5, 2025
The Financial Times Group today announces the acquisition of Invisso, a leading organiser of events for the structured finance, bond and private credit markets, from Delinian. The acquisition will expand FT Live’s premium events offering across the United States and Europe.
Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
Unique Venues
MARCH 5, 2025
Silicon Valley is a hub of innovation and creativity, making it an ideal location for hosting events that inspire collaboration, learning, and celebration. For professional planners looking to make a statement with their next event, Santa Clara University (SCU) stands out as a leading campus venue in the heart of Silicon Valley. Heres why you should consider booking SCU for your next corporate retreat, conference, wedding, or special occasion. 1.
Canadian Special Events
MARCH 5, 2025
The Canadian Event Awards Judging Has Officially Begun! Thank you to our esteemed Awards Jury for dedicating their time and expertise to award the best events from 2024. Over the next few weeks, theyll be reviewing outstanding entries, and soon, well reveal the finalists. Meet our 2025 awards jury (top left to bottom right): Dwayne Rutherford Founder & CEO | Debonair Corporate Events | LinkedIn | Toronto, ON Kate Patay Chief Strategy Officer | Patay Consulting | LinkedIn | Greater Reno Are
Event Industry News
MARCH 5, 2025
Impact XM, a global experiential marketing agency, has announced its acquisition of Touch Associates, a UK-based B2B brand experience agency. This strategic move expands Impact XM’s European footprint while enhancing its ability to deliver comprehensive experiential marketing solutions to global clients.
Canadian Special Events
MARCH 5, 2025
On April 30, 2025, our community will come together to celebrate excellence, recognize outstanding achievements, and honour the Canadian event industry and the incredible people who power it. Hosted at Universal Eventspace , provided by Peter and Pauls Hospitality Group , and produced by the award-winning team at e=mc events , this years celebration promises to be our most unforgettable yet.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Canadian Special Events
MARCH 5, 2025
On April 30, 2025, our community will come together to celebrate excellence, recognize outstanding achievements, and honour the Canadian event industry and the incredible people who power it. Hosted at Universal Eventspace , provided by Peter and Pauls Hospitality Group , and produced by the award-winning team at e=mc events , this years celebration promises to be our most unforgettable yet.
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