Why A Sustained Events Program Outweighs One Big Event
Attendease
FEBRUARY 15, 2024
Moving away from “one event to rule them all” Hosting “one big event” is often seen as the pinnacle of corporate event planning. Splashy annual events generate immense excitement and engagement, often bringing a short-term economic and publicity boost to the city they’re hosting in. However, there are downsides to putting all of your event eggs into one basket.
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