Mon.Feb 03, 2025

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2025 Experiential Marketing Trends You Need to Know

IMG

The future of experiential marketing is here! In 2025, brands will redefine audience engagement with AI-driven personalization, authentic storytelling, and community-first experiences. In-person events are back in high demand, offering meaningful human connections. Meanwhile, immersive technologies like AR/VR and AI influencers will create unforgettable, scalable interactions.

2025 195
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Weekends Are No Longer Off-Limits for Business Events

EventMB

Skift Take: Weekend business events have shed their taboo status, emerging as an opportunity that can enrich, rather than intrude upon, family time.

Events 127
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Trending Sources

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Ready to level up your RainFocus skills? Join tech leaders from Opus Agency at #RainFocusINSIGHT for a session breaking down pro tips to unleash the secret power of RainFocus. Read more here.

Opus Agency

Brad Rankin and Katie McIntyre to Host Session at RainFocus INSIGHT 2025

2025 52
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5 Mistakes to Avoid When Getting Started Planning Meetings

EventMB

Skift Take: If youve just been handed responsibility for planning a meetingand have little to no experience doing sobeware of these 5 common beginner mistakes.

Meetings 105
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Elevate Your Event Experience to the Next Level

In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.

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Authentic connection platforms: the future of disintegrating social media

Conferences that Work

The social media platforms we once relied on for authentic connection are disintegrating. My ikigai the reason I get up in the morningis facilitating connection. But today’s major social media platformsFacebook, YouTube, Instagram, TikTok, LinkedIn, X, et al.are all owned by billionaires and tech bros who impose their political leanings on their users and/or seek to make massive fortunes from revenue streams such as ads and selling user information.

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The Belfry to launch first-ever Classic Golf Day in exclusive event on its world-famous championship course

Prestige Events Magazine

The Belfry Hotel & Resort , iconic home of the Betfred British Masters and four-time host to the Ryder Cup, is launching its very own Classic Golf Day. With its unparalleled experience, world-class courses and expert team, the internationally acclaimed golfing destination is poised to deliver a tournament like no other. Esteemed sports presenter, and award-winning journalist and broadcaster, Dan Walker, will host the invite-only event.

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Venue of the month: Farnborough International Exhibition & Conference Centre

Event Industry News

Off the back of a record-breaking last year hosting over 300,000 visitors, Farnborough International Exhibition & Conference Centre is set to be even busier for 2025. This is your space to create extraordinary. Located just 35 minutes from London on the Surrey and Hampshire border, Farnborough International is an award-winning versatile multi-venue site.

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RCP London Events celebrates a year of growth and sustainability initiatives in 2024

Prestige Events Magazine

The Royal College of Physicians award-winning London events venue, RCP London Events, is celebrating a landmark year in 2024, marked by growth and sustainability achievements. The venue hosted an impressive 346 events in 2024, welcoming 32,705 guests and serving 304 lunches, 53 dinners, and 112 drinks receptions, showcasing the venues versatility in delivering memorable experiences.

2024 78
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EMEC: Promoting wellness at events through simple moments that matter

MPI

“How can we create immersive, engaging and wellness-centric experiences that prioritize the wellbeing of attendees keeping in mind the end client’s event goals and themes?” Sales Manager Attila Laszlo says the team at the MONDORF Domaine Thermal in Luxembourg started to ask that question more than 15 years ago and created a working group to find ways to include healthcare and wellness elements in their services.

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Unlock the Secrets of Event Marketing Masters

The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

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West Midlands represented on new Visitor Economy Advisory Council

Prestige Events Magazine

West Midlands Mayor and Chief Executive of West Midlands Growth Company become members of new national tourism council Council to boost collaboration between government and tourism industry Tourism worth 74 billion to UK econom y Mayor of the West Midlands Richard Parker and Chief Executive of the West Midlands Growth Company Neil Rami have been invited to join a new national taskforce aimed at securing growth in the UKs world-class tourism sector.

Tourism 66
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Visit Belfast unveils powerful new brand position for city’s rich food and drink offer

Event Industry News

Visit Belfast has officially unveiled its new food and drink brand position, designed to enhance the citys vibrant gastronomic tourism offering to appeal to more visitors.

Tourism 59
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The QEII Centre to host Chefs Table UK 2025 in aid of Hospitality Action

Prestige Events Magazine

Leading sports, entertainment and event hospitality partner, Levy UK + Ireland is proud to announce Chefs Table UK 2025, an imaginative fundraising dinner uniting 25 of the UKs most esteemed and revered Chefs who hold 28 Michelin stars between them. The event is a celebration of culinary excellence and a meaningful fundraiser for Hospitality Action, a charity that provides vital support to individuals within the hospitality industry facing hardship.

2025 59
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First Sight Media appointed as content production partner for The PA Show 2025

Event Industry News

Content creation specialist, First Sight Media, has been commissioned by exhibition organiser, Mash Media, to deliver a raft of filming and content production services at the PA Show, Excel London, on 26 & 27 February, 2025 for the fourth year in succession.

2025 59
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How to Get Speakers, Exhibitors, and Attendees to Promote Your Event With Video

In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

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Micro-Experiences

Event Marketer

Experiential marketing is often billed as big thinking, and thus, big things. But event professionals know that the value is in the moment, and sometimes transforming a space the size of a postage stamp into a tiny brand oasis can create exponentially big impact. Lets take a look at how micro-experiences are evolving in the experiential playbook. The tiny house movement of the early aughts made its way from the pages of magazines and TV shows into events, inspiring an array of brand campaigns.

2025 52
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Events Industry Alliance welcomes Dino Gazzi as new Finance Director

Event Industry News

The Events Industry Alliance (EIA) the collective associations of AEO, AEV and ESSA has named Dino Gazzi as its new Finance Director.Dino Gazzi, a Chartered Accountant, has over 20 years experience as a finance director, financial controller and head of financial reporting across sectors including retail, sport, leisure, property and media.

Retail 59
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Say “I Do” at Northern Illinois University’s Branch Campuses: Unique Wedding Venues for Every Couple

Unique Venues

Northern Illinois University (NIU) offers couples a distinctive opportunity to host their weddings at one of its three stunning branch campuses: NIU Rockford, NIU Naperville, and NIU DeKalb. Each campus provides its own unique charm, versatile event spaces, and exceptional service, ensuring your special day is nothing short of unforgettable. Whether youre drawn to modern elegance, historic charm, or a serene natural setting, NIUs campuses have something for every couple.

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Present has been accredited at new London venue – 60 Great Queen Street

Event Industry News

Present has been accredited as a supplier at 60 Great Queen Street, Covent Garden, London. Freemasons Hall has rebranded as 60 Great Queen Street, unveiling a fresh, contemporary identity that blends history with innovation.

Venues 59
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Download Now: 2022 Virtual + Hybrid Event Platform RFP Template - Enterprise Edition

Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!

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From tough decisions to exciting opportunities: James Tucker reflects on GovNet’s MBO

Event Industry News

James Tucker, CEO of GovNet, recently led a management buyout (MBO) of the business, marking a significant milestone in the companys history.

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mci group announces key leadership appointments

Event Industry News

mci group, an independent global marketing & communications group with a human-first approach, announces strategic leadership appointments within its Global Sales Organisation, effective January 2025. These changes are part of the companys transformation to meet market opportunities and support clients in achieving growth.

2025 52
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Victory for Shoreditch! BOXPARK Secures Lease Extension – A Win for Independent Businesses & Local Culture Says NTIA

Event Industry News

Michael Kill, CEO of the Night Time Industries Association, on BOXPARK Shoreditch Lease Extension: We are absolutely delighted that BOXPARK Shoreditch has been granted a lease extension until September 2025. This is a significant victory for independent businesses and the local community, reinforcing Shoreditchs status as a dynamic cultural and economic hub.

2025 45
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Eventix teams up with Spotify to promote events and boost ticket sales

Event Industry News

Eventix, a leader in cutting-edge event ticketing solutions, is excited to announce a new partnership with Spotify, the world’s most popular music streaming service. This integration will allow organisers to list their Eventix events on Spotify and promote shows across multiple channels, including artist pages and below their tracks, as fans enjoy their music.

Events 59
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Dominate Your Local Market With These 4 Reputation Management Strategies

Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien

Did you know that 4 out of 5 consumers use local search and 88% use smartphones for those searches? With that in mind, I think it's safe to say your online presence is the silver bullet of your business. Think about the revenue you could be missing by not prioritizing local search optimization. Fortunately, there are a handful of steps you can take right now that will immediately impact your business's pace in local search, and we're happy to share them.