Thu.Jan 04, 2024

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Best Practices: Marketing Strategies for Driving Successful Digital Events

Smart Meetings

Events, meetings and conferences today are supported by digital event platforms that make it possible for companies to seamlessly connect with people across the globe and deliver more engaging and immersive experiences than ever before. No matter the format—virtual, in-office or on-site—digital is a standard part of all types of meetings and events from shareholder meetings to user conferences to product introductions and more.

Marketing 105
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Selma and Haris’ Chic Modern Wedding at Jump Restaurant

EventSource

Selma and Haris’ special day was a symphony of sophistication, orchestrated with meticulous care by wedding planner Rainbow Chan Weddings and Events. Faux floral magic from Something Borrowed Blooms , the melodic tunes spun by DJ Ben Decent, and delectable confections by Just Temptations all played their part. The couple’s attire, handpicked from The White Magnolia and Tuxedo Junction , radiated style, while AnnimationsMkUp added the finishing touches.

Venues 99
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Event Case Study: Wine & Spirits Wholesalers of America

Smart Meetings

A wine trade association does a post-Covid rebrand Like many in the world of face-to-face gatherings, 2023 was the first time in a few years that Wine & Spirits Wholesalers of America (WSWA) held its previously annual convention. Given the free time the WSWA team had, the association chose 2023 as the year to introduce a rebrand and additional changes to its event.

2023 95
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Meet Blackpool becomes a member of ABPCO, beam and Tourism Management Institute

Event Industry News

Meet Blackpool has announced it has become a member of three key industry associations: the Association of British Professional Conference Organisers (ABPCO), beam and the Tourism Management Institute (TMI), further cementing the town’s dedication to the global events and tourism sectors.

Tourism 69
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Elevate Your Event Experience to the Next Level

In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.

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How To Market Your Conference

Expo Logic

Unlock the secrets of successful conference marketing. From digital strategies to early bird discounts, discover proven tactics to boost attendance. The post How To Market Your Conference appeared first on Event Management Solutions for Expo Events and Trade Shows | Expo Logic.

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Event Gamification: 9 Tips To Boost Engagement For Your Next Event

Event Smart

Event planners are constantly seeking innovative ways to capture the attention and enthusiasm of participants. One strategy that has gained considerable attraction is event gamification. A 2019 research showed that using gamification increased the efficiency of the organizations that used it by more than 50%.

2019 52
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New Year, New Features for You

Smart Meetings

We love fresh starts at Smart Meetings. January is the time of calendars filled with possibilities, enthusiastic intentions and forward-looking perspectives. The team has been busy rethinking the best way to curate the inspirational, innovative and empowering nuggets of wisdom that could pave the way to a bright, shiny meetings career for you and more transformational moments for your attendees.

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Flying to Events: There's Good News, Sort Of

MeetingsNet

Flight cancellations in 2023 were the fewest in a decade—but flight delays are happening more often as a result. Last year was very good for commercial airlines in terms of operations: Of the 16.3 million domestic flights they had scheduled for 2023, just 1.2 percent were cancelled for weather, mechanical problems, flight-crew availability, or other reasons.

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New Year, New Features for You

Smart Meetings

We love fresh starts at Smart Meetings. January is the time of calendars filled with possibilities, enthusiastic intentions and forward-looking perspectives. The team has been busy rethinking the best way to curate the inspirational, innovative and empowering nuggets of wisdom that could pave the way to a bright, shiny meetings career for you and more transformational moments for your attendees.

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Unlock the Secrets of Event Marketing Masters

The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

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Inflatable Slides

Ins'Tent

Back to Inflatables Hub Interactive inflatables make a beneficial addition to any event. Whether you are looking to create a memorable birthday party for your little one or your organization wants to host an event for the entire community, inflatables are an option that many people choose. They come in a variety of shapes and sizes to accommodate the needs of the event.

Retail 52
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New Year, New Features for You

Smart Meetings

We love fresh starts at Smart Meetings. January is the time of calendars filled with possibilities, enthusiastic intentions and forward-looking perspectives. The team has been busy rethinking the best way to curate the inspirational, innovative and empowering nuggets of wisdom that could pave the way to a bright, shiny meetings career for you and more transformational moments for your attendees.

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TSE Featured Speakers: David Adler, Cristian Hernandez & More

Special Events

Meet the speakers of Catersource + The Special Event!

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Demystifying ESG reporting: your Q&A guide

Lumi Global

ESG is the term on everyone’s lips, and though debates swirl about investor interest in it, we’re here to clear the air. We’ve witnessed firsthand how crucial ESG is—it's a recurring topic at AGMs and IR meetings, with a staggering 89% of investors factoring it into their investment strategies. Nailing ESG reporting is pivotal but challenging.

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How to Get Speakers, Exhibitors, and Attendees to Promote Your Event With Video

In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

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Revolutionize Your Graphic Asset Management: Why Eagle App Outshines Windows Explorer for Event Professionals

Planner WIre

Managing many design files, logos, images, and graphics can be daunting in event marketing and planning. EventProfs are constantly seeking tools that streamline our workflow and enhance our creative process. Enter Eagle App, an excellent little file organization tool offering a suite of features that far surpass the capabilities of most Event Pros use… Windows Explorer (Eagle works for Mac, too, but I am a Windows guy).

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Demystifying ESG reporting: your Q&A guide

Lumi Global

ESG is the term on everyone’s lips, and though debates swirl about investor interest in it, we’re here to clear the air. We’ve witnessed firsthand how crucial ESG is—it's a recurring topic at AGMs and IR meetings, with a staggering 89% of investors factoring it into their investment strategies. Nailing ESG reporting is pivotal but challenging.

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Ignition DG – Sustainable Exhibition Design

Event Industry News

Events and exhibition design specialists Ignition, formed in 2007, are based in Bristol and also have a US office in Indianapolis. Ignition has been an industry leader from day one when it comes to sustainability, thanks its founding ‘anti build-and-burn’ ethos.